Poseidon

I said it yesterday, the drop was in line with 2013 drops, so actually, Disney did their work, but it turned out, that 2019 went a bit different in terms of drops.

Doesn't look too far off. Sunday drops in 2013 were pretty harsh as well. https://www.boxofficemojo.com/date/2013-11-03/?ref_=bo_di_table_59

There's no kids movie until Frozen opens, both will do it without fudging.

I thought that the trailer looked surprisingly good and got a great reception. This might very well be the movie to put their faith on. I think it might work in a MI-Way. Something has to work in that week summer of 2020, doesn't it?

It didn't hurt the holdovers, even though you might argue, that wednesday was a bit deflated. We'll have a better picture later tonight, but things are certainly not looking good at all for Paramount and the franchise.

Sub 30m looks like a better bet, than 40m with those previews.

I thinkt that's quite unfair. I'm neither a usual suspect, nor am I piling down on some movie. I'm in a box office forum, because I like predicting numbers. I don't care about fan wars or stuff. Things just aren't looking great. Let's say things are looking at about $2,7m. Let's be generous and add 20% because of Halloween. So that's about 3,25m on a "normal day". Show me the last movie reaching 40m with that kind of previews, let alone a franchise one.

It's first of all a question of target groups. Zac and Miri are totally targeting the Halloweenparty-Age. Second, Halloween being on a friday will naturally lead to more halloween parties, than a weekday. . Ender's Game opened in a completely different time. $27m off a 1,4m preview for a kids movie was actually considered mediocre at best at that time. Gravity had the same amount of Previews and opened to $55m.

The sad part is, that studios wouldn't finance his movies anymore. And this might be the last Big Budget movie we might ever see from him. I guess Emmerich had a good bunch of years, where he was able to do what he liked and where he was lucky enough to hit a chord with audiences. Audiences grew up, but Emmerich is still stuck where he was and wasn't able to evolve as a director. Edit: I have to correct myself. For whatever reason, "Moonfall" might actually happen, as it sold rights in may. Let's see if production really starts next year, after Midway bombs hard. So yeah, we might see one last big budget movie handled by him.

This is doing shockingly bad in France. I always thought this might have problems to connect with the horror crowd.

I think it might actually help theaters. You'll have to pay more and more for less content from now on and this might make spending those bucks for the theater instead like a better option again. The streeming system is very stressful with all it's variety and the need to book every service to be up to datew ith the current hypes. With the theaters, you have one medium to see it all at your choice.

Just as a quick reminder during all those spoilers. Please no "I knew it all along" comments, if the circulating speculations about a possible twist are actually true, as this would be a massive spoiler, that might slip through unintentionally. Thanks.

Is it? https://www.boxofficemojo.com/date/2013-10-31/?ref_=bo_di_table_62 It actually helped many movies the last time it fell on a thursday. Especially if you look at the movies targeting older audiences. Terminator is a disaster all over Europe and this is in no way opening anywhere close to 40m ath this point.

Why do you "lol" at Deadline, when you yourself gave an early range of 19-22 Mln?

Unless California is majorly underperforming due to the fires, that $12,9m-number looks fairly off.

Oct. 8th to Oct. 9th was Jom Kippur, so I guess that's what might have had an effect on BO numbers. Drops on Thursday will be much tougher. Recent comparisons for the holiday show BO anomalies as well.

Because Twitter is this generations message boards. It also filters you your own opinion, so you can, if you want, live in a comfortable bubble there.

Well, those early estimates never looked right. That''s more in line with the lack of hype for the movie. This is the sequel to the biggest Horror Movie of all time, of course it would also be more frontloaded than other horror movies.

That's a very brave statement that early in the day.

I'm still trying to figure out the target audience here. Is it going to be women watching women being strong in underwear or is it men watching it for the same reason, women watched Magic Mike? Watching the trailer, I'm not feeling the tracking, but usually, if a relatively unknown movie tracks this big, it has a reason.

The thing with It was, that the hype left a bigger impression, than the movie itself. The marketing just isn't able to reach the audience, that usually wouldn't see horror movies, for another time here. Will still be a big hit.

Look at that Crawl-Comparison. https://deadline.com/2019/08/good-boys-hobbs-shaw-47-meters-down-uncaged-scary-stories-weekend-box-office-1202669605/ Holy Crap! You nailed it.

I knew this one could be that little breakout the genre urgently needed. Thank God! I miss those good old comedies.

You know what? This is probably right on point.

So Lion King seems to be looking at a Finish around the $550m mark.