I dunno what upcoming competition or holidays/breaks looks like, but Titanic takes 25% average drops and F7 24%, doesn’t really seem too outlandish given:
last week — 1.5% increase (I think your -1.5 should be +1.5, right @Shanks?)
last 2 weeks — 10.7% average effective drop
last 3 weeks — 27.3% average effective drop
last 4 weeks — 40% average effective drop
I mean, optimistically NWH is like 11M this weekend, 8-9M next weekend, 6-7 on SB before adjusting Sun? If Moonfall opens to 11 or whatever it could easily go below that. The hard ask is Jackass, but if it ends up at like a -2 z performance… 👀
What leverage do they possibly imagine they had with... moonfall 🤨
I mean if you're gonna try to swing your dick around, make sure it's not a half inch first.
https://m.the-numbers.com/box-office-chart/daily/2018/01/21
https://m.the-numbers.com/box-office-chart/daily/2017/01/22
https://m.the-numbers.com/box-office-chart/daily/2016/01/24
NWH Sun drops have been pretty medium. In short I think 45 is optimistic and low 50s shouldn't be viewed as particularly surprising -- though the changed age demos may have a small impact on the magnitude of NFL effects.
Well, yeah, gotta look a the nonMLK ones. No new openers doesn’t really have anything to do with Sun drop — sure sun will benefit but so will Sat have benefited.