I think it just depends how much the emotional strings hits you. It's a movie that relies a lot in being engaged in the romance and how much it envolves you, for me personally struck really hard. And visually is a masterpiece, no doubt about that.
I just watched the trailer and WTF? lol
Not gonna lie, if this is looking to be an actual horror movie that takes itself seriously then it looks like straight garbage IMO. If this is more like a campy movie then it has some potential, I laughed a couple of times in the trailer.
Not sure how this will perform, I think horror audience will dislike it, but maybe it will attract other people?
Edit: I saw the 2nd trailer first. The 1st trailer is actually a lot better honestly, but my point stands.
Yeah, I never understood the rating in the US, always seemed like it lacks some nuance. Over here we have "Livre" (apropriated for every age), 10, 12, 14, 16 and 18. For 10 until 16 is permited to anyone under the age recommended if the person is accompanied by an adult. 18 is 100% prohibitive for anyone under the age (in theory)...