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MightyDargon
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Everything posted by MightyDargon
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I don't know exactly how many "little" kids got to see Barbie considering it was pitched as a somewhat hard PG-13 but it wasn't exactly inaccessible either. I very much doubt many kids would have been interested in that script if it didn't feature the Barbie character and was sold solely as an original IP. Which kind of makes the point that kids basically need to already be invested to care and "generic movie" doesn't work with that age.
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Then why was Stranger Things primary demo people who weren't alive in the 80s? That went out of its way to feel 80s. Ironically Mario felt more self-consciously "80s" than Mayhem did (at least in soundtrack). But Mayhem was very clearly a nostalgia push to "reintroduce" an IP in a way that Mario clearly wasn't. Rise of the TMNT only ran a season and a half on Nicktoons. Mutant Mayhem was clearly pushed to reintroduce the TMNT and it felt like it was a pitch based on the brand loyalty of older audiences, not younger, because today's actual kids didn't have much invested in TMNT.
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Aquaman's "core" target audience will still probably show (although Iron Claw and Minus One will take a chunk out of even that). The reason Aquaman 1 was a super blockbuster was because it appealed to women and other groups far outside the core. Most of those groups will avoid this sequel for anything else that looks remotely appealing. If other studios actually were scared of it we would have another Avatar 2 situation.
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The idea that Mario is somehow "not popular" with kids despite the boatloads of merch, multiple system sellers, and Lego sets is...hoo boy. See, I can buy Switch owners being majority 20-40 because those people actually have money and little kids DON'T. People on this site seem to think that kids can get every single thing they want out of cash strapped parents despite all evidence to the contrary.
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No, it most certainly does NOT struggle. Did you see the Switch sales figures?!? Mario was/is hugely popular among kids long before the movie came out. Mario Odyssey was a bestseller. MARIO was the draw of Mario and the core was little kids AND families still cared. Migration/Wish/etc. had no "core".
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The real problem is families don't want to go to default movies anymore because it's too costly. You need juicy IP even for them (Mario) to get them in the door. Just "movie about cute talking animal" won't get them to dump like 50 bucks on family tickets. Because of that teens are easier to target with buzzier animation since (some) of them actually have money.
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Dude, Wonka is already getting more screens at launch than Godzilla or Heron got. It doesn't need Avatar level screens and it can coexist with them rather than dominating the market. Its international launch is "good but not super blockbuster level". It wouldn't benefit the marketplace at all to yank movies for it. Especially since nobody care about Wish.
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This wasn't a bad year overall but a horrible year for WB. Only Barbie worked. Literally everything else bombed. If Barbie wasn't the top film we'd be making "when does Zaslav get a helicopter flight" jokes. And I say this because Zaslav can't capitalize off Barbie since no sequel has been greenlit and the cast hasn't been resigned AND the entire DC brand is in the toilet AND the animation community literally hates them because of Coyote vs. Acme's fate.