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Sunday/Wknd #'s, MU 23-24/82, WWZ 17-18/66, MoS 11.7-12.3/41.2, TITE 13, NYSM 7.8 BOM, RTH

By Jandrew, in Numbers and Data

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filmnerdjamie Box Office Gold

filmnerdjamie

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FRIDAY 11 AM, 2ND UPDATE: Disney/Pixar’s 3D toon prequel Monsters University opened with a solid $2.6M for Thursday’s late shows starting at 8 PM. “For a family film, we think we’re off to a really great start,” the studio tells me. This weekend Monsters University is opening in 35 territories, though only 6 are key markets (Germany, Australia, Russia, Mexico, Spain, Brazil). Also last night, at the same time that Paramount’s World War Z co-financed with Skydance Productions was benefiting from airing 2 spots during the Miami-San Antonio NBA final to promote today’s official opening, it grossed $3.6M in 2,600 screens for 8 PM previews and midnight shows. Brad Pitt’s Plan B zombie pic about an epic epidemic based on Max Brooks’ plague novel also started rolling day and date Thursday into 25 countries or 30% of the international market Thursday. First grosses came in and “look great”, according to Paramount. Australia opened with $1.1M (exactly what Inception did) and Korea with $1.5M (Inception did $941K). Argentina grossed $710K on their holiday for the 3rd best opening Thursday ever in that market. Hong Kong did $350K. The studio said there were strong openings in some of the other smaller markets as well, for a total international cume of $5.7M Thursday which comps well with Inception‘s $3.6M for the same territories. Here and overseas, World War Z will be in direct competition with Warner Bros’ and Legendary Pictures’ Man Of Steel which going into today was still the big #1 leader in the worldwide marketplace. Man Of Steel for a probable $50M-$55M on its second weekend. And newcomer Monsters University is tracking even bigger than Cars and outselling Brave online - and could pull $60M-$75M this weekend. The big question mark is all that bad buzz which World War Z endured for six months and how much it will affect filmgoers. Paramount is quick to acknowledge that bad-mouthing has created low expectations and is projecting only mid-$40sM this weekend. But Fandango saw a surge in online ticket sales for World War Z Thursday and as of 1:30 PM it was outselling Superman. Paramount executives point out that there has never been a 3-day weekend with 3 different movies doing $50+M at the domestic box office. And they claim statistics show that only one original movie a year opens at $50M. (“Franchises open bigger but originals play to better multiples as people start discovering them,” one exec tells me.)

 

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