Wknd Est: MU - 46.1M; The Heat - 40M; WWZ - 29.8M; WHD - 25.7M; MoS - 20.8M; (pg 104)

[#ED]

It's really really weird to see two movies that seem so audience friendly on paper disappoint like this. I blame the overstuffed marketplace.

Agreed. Lets see how WWZ plays out.

[Impact]

*Wonders how long this thread will remain on topic*

Anyway-I am seeing on FB quite a few saying they are seeing The Heat.

(Last time someone said they were going to see The Croods and OHF)

[Dragon]

It's really really weird to see two movies that seem so audience friendly on paper disappoint like this. I blame the overstuffed marketplace.

The Heat is doing fine.

[RichWS]

It's really really weird to see two movies that seem so audience friendly on paper disappoint like this. I blame the overstuffed marketplace.

 

I think The Heat will be fine in the long run. The marketplace should be able to sustain a new comedy, particularly with This is the End in its third week. I would be worried about White House Down being squeezed out.

[Impact]

Yeah I think the Heat will do fine also-btw any good comparisons for The Heat for midnight showings?

[#ED]

WWZ went down to 5.6M on Thursday.

 

So it could be...

 

Friday - 8.1M (+45%)

Saturday - 10.1 (+25%)

Sunday - 8.2M (-20%)

 

26.4M Weekend.

Edited June 28, 2013 by #ED

[Impact]

WWZ went down to 5.6M.

 

So it could be...

 

Friday - 8.1M (+45%)

Saturday - 10.1 (+25%)

Sunday - 8.2M (-20%)

 

26.4M Weekend.

So around a 60% drop then. I expected that.

[#ED]

So around a 60% drop then. I expected that.

 

I think I lowballed Friday and Saturday, but I think 55%+ drop is assured.

[Louis Lux]

With a crowded May and July those end of the month releases are getting shafted on OW. The heat will probably play well in the coming weeks, not so sure about WHD.

[aliadiere29]

WWZ went down to 5.6M on Thursday.

 

So it could be...

 

Friday - 8.1M (+45%)

Saturday - 10.1 (+25%)

Sunday - 8.2M (-20%)

 

26.4M Weekend.

 

I wouldn't be far off with my 27m prediction then.

[Brilliant Dynamite Neon]

I strongly suspect that WHD is going to have problems because of politics.  I've seen the trailers and they seem to be very careful and middle of the road in how they portray Jamie Fox's President character.  Some times he appears competent and badass, others like the comic relief.  I wonder if the safe path hasn't failed them in that political people from each side of the spectrum will see the film negatively as vilifying or glorifying Obama and stay away because of that perception.

[DoctorWho]

How much did OHF make on midnights?

[Dragon]

I strongly suspect that WHD is going to have problems because of politics.  I've seen the trailers and they seem to be very careful and middle of the road in how they portray Jamie Fox's President character.  Some times he appears competent and badass, others like the comic relief.  I wonder if the safe path hasn't failed them in that political people from each side of the spectrum will see the film negatively as vilifying or glorifying Obama and stay away because of that perception.

 

Its Emmerich film.  what political views? Then again Fox News called the film racist toward white so you never know

[#ED]

Based on MU's Thursday of $9.49M;

 

Friday - 14.7M (+55%)

Saturday - 18.8M (+30%)

Sunday - 14.9 (-20%)

 

48.4M Weekend

[Brilliant Dynamite Neon]

 

Its Emmerich film.  what political views? Then again Fox News called the film racist toward white so you never know

I'm talking about the impressions of 30 second tv spots on the general audience and the viciously divided political spectrum in the U.S. at the moment.

 

I'm not talking about the what the film actually is. I agree that it almost certainly doesn't really have any real political views and I'm personally excited about getting to see a kickass action movie that's Die Hard in the White House.   I wish the movie well, I'm just saying that marketing may have dropped the ball a bit.

Edited June 28, 2013 by Brilliant Dynamite Neon

[RichWS]

Its Emmerich film.  what political views? Then again Fox News called the film racist toward white so you never know

 

"Roland Emmerich doesn't care about white people."

[RyneOh1040]

I'm not putting much stock in the Heat's number.  The audience for this will show up tonight and Saturday.  I still think 40 is on the table.

[Captain Craig]

Is WHD and TH follow through on these numbers and have weak and/or disappointing numbers it just likely means better weekend holds for MOS and WWZ I'd think. 

[RichWS]

I'm talking about the impressions of 30 second tv spots and the viciously divided political spectrum in the U.S. at the moment.

 

I don't think most people are reading that deeply into the spots.

[Dragon]

I'm talking about the impressions of 30 second tv spots and the viciously divided political spectrum in the U.S. at the moment.

 

I'm not talking about the what the film actually is. I agree that it almost certainly doesn't really have any real political views and I'm excited about getting to see a kickass action movie that's Die Hard in the White House. 

what tv spot showed?