Wknd Est: MU - 46.1M; The Heat - 40M; WWZ - 29.8M; WHD - 25.7M; MoS - 20.8M; (pg 104)

[ban1o]

45m weekend off of 1m previews makes little/no sense..

 

It only had 10:00 shows 

[Dragon]

Amy Pascal is currently praying to the movie gods that WHD can get over 30M.

who?

[RichWS]

45m weekend off of 1m previews makes little/no sense...

 

Some flicks just aren't built for big previews.

[#ED]

Based on MoS' Thursday of 3.9M;

 

Friday - 5.8M (+50%)

Saturday - 7.2M (+25%)

Sunday - 5.8M (-22%)

 

18.8M Weekend.

[#ED]

Did Boxoffice hire Nikki? What kind of math is this?

[RichWS]

who?

 

The lady who runs Sony Pictures.

[RyneOh1040]

It's insane to think that Olympus will probably have the bigger opening weekend over WHD.  One of those things that just doesn't add up.

[Impact]

That awkward moment when This Is the End will be your highest grossing movie of the summer, at least until Smurfs 2 rolls out.

Smurfs 2-Sony's biggest film of the year...or it could be *shudders* Grown Ups 2.Like it or not-that will have a audience. (Even if it looks terrible)

[Biggestgeekever]

The media should really rip WHD a new one if it opens below Olympus Has Fallen, especially in light of all the crap they've flung at PR recently.

[TLK]

Steven Zeitchik ‏@ZeitchikLAT 3m

Early Fri numbers suggest just a $25m wknd for White House Down. If it holds, that’s a blow both to Tatum and the idea of old-school action.

[Dragon]

It's insane to think that Olympus will probably have the bigger opening weekend over WHD.  One of those things that just doesn't add up.

OHF hardly had any competation. Plus their marketing was way better than WHD.

[Mattrek]

Expect The Heat number to end up in the 30s. There's no way you can get to 40m off of a 1midnights/previews. Especially for a film that seems so ripe for a midnight release.

[RichWS]

 

Steven Zeitchik ‏@ZeitchikLAT

The Heat, on the other hand, could be headed for a $45m weekend--a vote of confidence for Melissa McCarthy and female buddy comedies.

[RichWS]

Especially for a film that seems so ripe for a midnight release.

 

Why was it so ripe for midnight? I don't think last night's number means much.

[John Marston]

Olympus Has Fallen stole WHD's thunder whether people will admit it or not

[Mattrek]

It's insane to think that Olympus will probably have the bigger opening weekend over WHD. One of those things that just doesn't add up.

It's a case of the early bird catches the worm. Unless the 2nd film comes out with RAVE reviews and early screening WOM then most will just skip it as they've already seen a similar movie. As much as WHD looks good there was just no way it could overcome the "didn't we just see that movie?" sentiment that came after OHF opened.

[ban1o]

If WHD does open to 25 million, I hope people will stop insisting that Tatum is a huge draw. I like the guy but every since he had a great ear in 2012, people have been convinced that he's like the next Tom Hanks or Will Smith or something. 

[Biggestgeekever]

Steven Zeitchik ‏@ZeitchikLAT 3m

Early Fri numbers suggest just a $25m wknd for White House Down. If it holds, that’s a blow both to Tatum and the idea of old-school action.

Ooof. If 25 happens, then that would easily be the most disappointing opening of the summer.

[#ED]

Basically I have 

 

MU - 48.4M (-41%)

WWZ - 26.4M (-60%)

MoS - 18.8M (-54%)

[Impact]

If WHD does open to 25 million, I hope people will stop insisting that Tatum is a huge draw. I like the guy but every since he had a great ear in 2012, people have been convinced that he's like the next Tom Hanks or Will Smith or something. 

There always is the next Tom Cruise-Colin Ferrel was thought to be (yeah I know how sad that sounds)