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Chewy

Weekend Estimates (starting pg 50) July 19-21

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WB is stupid if they dont make a third SH.Every original/nonsequel flops.Whatever a sequel, as long as a sequel, it is safer than a nonsequel.WB should make a Hangover 4.

TH3 disappointed everywhere and was liked by no one
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It’s one of Hollywood’s more bizarre business realities: Young women can make or break horror movies at the box office.

 

This weekend, they made a hit of the R-rated and intensely creepy “The Conjuring,” which dominated with a $41 million debut. It's audience: 53 percent female and 59 percent under 25. That’s similar to another screamfest, “The Purge,” which opened at No. 1 with $35 million last month and was 56 percent female and 56 percent under 25. 

And it’s not a blip. “Mama” drew a crowd that was 61 percent women, 63 percent under 25 when it topped the box office in January, and young women were more than half the audience for “Texas Chainsaw Massacre,” another horror film that hit No. 1 that month.

 

http://www.thewrap.com/movies/article/box-office-how-horror-films-conjuring-win-scaring-young-women-104901

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