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Official Thursday Numbers: THOR: THE DARK WORLD ($7.1M)

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Based on my data for Friday openers:

 

Midnight/Preview Percentage of Opening Day for Marvel Films

 

XMen - 2.7M (13.0%)

X2 - 4.1M (13.0%) 

X3 - 5.9M (13.1%)

XO: Wolverine - 5.0M (14.5%)

FC - 3.4M (15.8%)

TW - 4.0M (19.4%)

 

SM1 - 7.0M (17.8%)

SM3 - 16.7%

 

TIH - 3.2M (15.0%)

Thor - 3.8M (14.9%)

CA - 4.0M (15.6%)

 

IM1 - 5.3M (15.0%)

IM2 - 7.5M (14.6%)

IM3 - 15.6M (22.7%)

 

TA - 18.7M (23.1%)

 

The rule for Marvel films used to be that midnight gross equals ~15% (+/-) of total OD gross.  The introduction of 3D AND Thursday previews has driven that share upwards.  The new target area has become 20-25%.

 

So, let's look at both ends, following Thor's weekend adjusted IM (IM without preview/midnights) of 2.86

 

Previews = 20%

 

7.1M Previews

28.4M Friday (35.5M Total)

 

81.2M Fri - Sun

88.3M OW

 

 

Previews = 25%

 

7.1M Previews

21.3M Friday (28.4M Total)

 

60.9M Fri - Sun

68.0M OW

 

So a range of 68-88M.  Not very helpful, but it puts the median at right around 78M, in line with what I said earlier.  Looks like I'm losing some money on HSX this weekend.

 

With all that said, I think its smart to keep in mind that none of those films opened in November.  The expectation should be that it holds better over the weekend than the average of those Summer openers.  That said, I don't think the actual opening day figure is going to be much higher than 35M at the high end.

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Based on my data for Friday openers:

 

Midnight/Preview Percentage of Opening Day for Marvel Films

 

XMen - 2.7M (13.0%)

X2 - 4.1M (13.0%) 

X3 - 5.9M (13.1%)

XO: Wolverine - 5.0M (14.5%)

FC - 3.4M (15.8%)

TW - 4.0M (19.4%)

 

SM1 - 7.0M (17.8%)

SM3 - 16.7%

 

TIH - 3.2M (15.0%)

Thor - 3.8M (14.9%)

CA - 4.0M (15.6%)

 

IM1 - 5.3M (15.0%)

IM2 - 7.5M (14.6%)

IM3 - 15.6M (22.7%)

 

TA - 18.7M (23.1%)

 

The rule for Marvel films used to be that midnight gross equals ~15% (+/-) of total OD gross.  The introduction of 3D AND Thursday previews has driven that share upwards.  The new target area has become 20-25%.

 

So, let's look at both ends, following Thor's weekend adjusted IM (IM without preview/midnights) of 2.86

 

Previews = 20%

 

7.1M Previews

28.4M Friday (35.5M Total)

 

81.2M Fri - Sun

88.3M OW

 

 

Previews = 25%

 

7.1M Previews

21.3M Friday (28.4M Total)

 

60.9M Fri - Sun

68.0M OW

 

So a range of 68-88M.  Not very helpful, but it puts the median at right around 78M, in line with what I said earlier.  Looks like I'm losing some money on HSX this weekend.

 

Thanks for the number-crunching, spizzer. Doesn't the season change factor into it, though? Certainly it's a wild card... there's a big difference between opening in May and opening in November.

 

edit: LOL, that's what I get for posting without reading the rest of the thread. :ph34r:

Edited by Telemachos
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Thanks for the number-crunching, spizzer. Doesn't the season change factor into it, though? Certainly it's a wild card... there's a big difference between opening in May and opening in November.

 

edit: LOL, that's what I get for posting without reading the rest of the thread. :ph34r:

 

Happens to the best of us.

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After seeing Gravity Thor: The Dark World seems even more subpar than before. It should also be noted that Gravity cost 70M dollars less than Thor. Guess which movie's imagery will be in my head for the next year? 

Well, it depends what you mean by imagery?

 

Do you mean cinematography or handsome male faces :P

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