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Movie (Thur-Sat) (Total)

Hobbit ($4.9m) ($22.6m)

Imitation Game ($3.2m) ($3.4m)

Penguins ($2.8m) ($3.5m)

Big Hero 6 ($2.5m) ($9.6m)

Water diviner ($2.1m) ($7.8m)

 

by comparison 

 

AUJ had 28.6 by the 2nd sunday (after a 5.9m second weekend)

DOS had 25.8 by the 2nd sunday (after a 6.2m second weekend)

 

While it looks bad, you need to remember, DOS had 1 additional day of play to date and AUJ had 2 additional days of play.

 

4.9m with a day to play in the weekend i'd say a weekend total of between 6.1m to 6.6m which should give BOTFA a running total of 23.7m to 24.2m.  It's not that far behind DOS at this point even with 1 less day of play.  BOFTA should easily reach 35m at this point (and #1 of 2014 which is not surprising), but 40m may well be a struggle unless it garners to some stronger legs than DOS was able to. (DOS reached 38.2m and AUJ got all the way to 42.6m)

 

of interest :

 

ROTK was up to 26.7m by it's 2nd sunday after a 7.7m second weekend.  This is really the film to watch and is more comparable as it's release date was similar (opened on a friday).  However it does appear that BOFTA is gonna take a bigger hit over it's first weekend than ROTK.

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wkend

BOFA 6.3m cume 24 (1st 10 days AUJ 25.8,DOS 24.4m)

IG 4.2m

POM 3.6m

BH6 3.2

TWD 2.75

quick note actuals

 

BOFA    605 6,302,748 -48%  23,986,547

IG         250 4,187,625               4,467,820           

POM     468 3,559,436               4,261,289

BH6       386 3,157,047 -15%     10,398,788

TWD      296 2,739,423 -1%         8,425,507

NATM3  314 2,477,932 -20%       8,167,528 

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quick note actuals

 

BOFA    605 6,302,748 -48%  23,986,547

IG         250 4,187,625               4,467,820           

POM     468 3,559,436               4,261,289

BH6       386 3,157,047 -15%     10,398,788

TWD      296 2,739,423 -1%         8,425,507

NATM3  314 2,477,932 -20%       8,167,528

How did the box office go last year?

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Most Popular Films For Period Weekend, January 1 – 4, 2014

WIR = Weeks In Release

No WIR Title $ %
Total $
1 2 THE HOBBIT: THE BATTLE OF THE FIVE ARMIES (M), WARNER BROS [605/ $10,418] 6,302,748 -48%
23,986,547
2 1 THE IMITATION GAME (M), ROADSHOW [250/ $16,751] 4,187,625 N/A
4,467,820
3 1 PENGUINS OF MADAGASCAR (G), FOX/DREAMWORKS [468/ $7,606] 3,559,436 N/A
4,261,289
4 2 BIG HERO 6 (PG), WALT DISNEY [386/ $8,179] 3,157,047 -15%
10,398,788
5 2 THE WATER DIVINER (M), EONE /UNIVERSAL [296/ $9,255] 2,739,423 -1%
8,425,507
6 2 NIGHT AT THE MUSEUM: SECRET OF THE TOMB (PG), FOX [314/ $7,892] 2,477,932 -20%
8,167,528
7 4 PADDINGTON (G), STUDIOCANAL [231/ $3,412] 788,221 -16%
7,776,209
8 3 ANNIE (PG), ROADSHOW [230/ $2,899] 666,714 -19%
4,232,424
9 2 ST. VINCENT (M), ROADSHOW [92/ $7,110] 654,093 2%
2,145,303
10 7 THE HUNGER GAMES: MOCKINGJAY PART 1 (M), ROADSHOW [152/ $3,709] 563,843 -16%
33,307,706
11 4 HORRIBLE BOSSES 2 (MA15+), WARNER BROS [175/ $2,183] 382,018 -34%
6,563,030
12 2 MR. TURNER (M), TRANSMISSION [34/ $7,130] 242,406 -11%
868,496
13 5 EXODUS : GODS & KINGS (M), FOX [83/ $2,595] 215,421 -43%
8,459,105
14 5 ALEXANDER AND THE TERRIBLE HORRIBLE NO GOOD VERY BAD DAY (PG), WALT DISNEY [122/ $1,543] 188,245 -41%
6,835,381
15 3 P.K. (M), MINDBLOWING FILMS [23/ $8,115] 186,651 -55%
1,980,724
16 9 INTERSTELLAR (M), WARNER BROS [31/ $4,376] 135,670 -22%
20,243,358
17 6 NIGHTCRAWLER (MA15+), MADMAN [22/ $4,193] 92,251 63%
2,316,882
18 4 FOLIES BERGERE (M), PALACE [19/ $4,249] 80,728 -5%
666,638
19 14 GONE GIRL (MA15+), FOX [22/ $1,700] 37,397 12%
26,881,212
20 8 MY OLD LADY (M), ENTERTAINMENT ONE [16/ $2,229] 35,670 -15%
2,619,420
 

 

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Fantastic for Imitation Game, Water Diviner and Big Hero 6. Not so good for penguins..

 

While penguins didn't do fantastic (eg. frozen like), if you compare to madagascar 3 it's not all bad... Mad3 opened to 4m.  Though i admit it received 4 weeks essentially > 3m each weekend. (yeah yeah 2nd weekend was 2.7m but the others were all above.)  But then Penguins does 4 weeks of january to play out  nicely.  And you need to remember it was facing Big Hero 6 in it's second weekend.  not only that but it also faced competition from NATM3 and paddington to a lessor extent.  To me, that shows it did very well under the conditions.

 

But yes, imitation game, water diviner both did fantastic.  To be honest, i'm still as little underwelmed by big hero 6.  yes it's going strongly, but if you consider, last weekend most were saying BH6 did well on OW.  BH6 opened with 3.7m and yet penguins opens with 3.6m and it's not good ?  not a lotta sense there to me.  

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Penguin is doing fine in Australia and overseas; it just comes up woefully short in the US.

 

BH6 seems to have good opening everywhere, but not great.

So far, their OW seems to be consistently in the <6M range, even in Japan. Maybe slightly higher in CIS Russia.

The legs have been fine.

Not sure why, maybe Disney is a bit lacking compared to Fox or WB when movies open overseas?

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