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ITALY (Botteghino): 'Kung Fu Panda 4' becomes biggest 2024 film

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Movies tend to hold well on their second weekend in Italy (sub-30% drops are usually expected for animated flicks), but afterwards even a sub-40% decrease is great.

So a weekend-to-weekend drop in the mid-high 30's would make the 20M mark unreachable. Still thinking it can get there.

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3 hours ago, Fullbuster said:

 

It will pass $15m easily so it will be a success anyway, I'm really fine with these numbers :)

Strong promotion, perfect release date, no competition, well know brand: everything under 15M euro is a major failure. IO did 25M against the yellow shit and its insane promotion and Zootopia did 11M without any interest by the childrens (a few months after the release, no one aged under 10 remember what Zoo is).

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