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Box Office Mojo @boxofficemojo 1h

May box office hits lowest level since 2010: http://bit.ly/1o9mniX

 

Is this true? I thought 2014 was up on 2013. Lab?

 

As a year so far 2014 is a little up on 2013 but that's because of Lego, CA2, Ride Along and yeah Frozen's legs.  May is way down though - nothing in it approaches IM3 and even with 3 90m+ openers the legs have been eh.

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As a year so far 2014 is a little up on 2013 but that's because of Lego, CA2, Ride Along and yeah Frozen's legs.  May is way down though - nothing in it approaches IM3 and even with 3 90m+ openers the legs have been eh.

 

That's what happens when Disney/Marvel doesn't open May. Instead, the big box office numbers went to April.

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As a year so far 2014 is a little up on 2013 but that's because of Lego, CA2, Ride Along and yeah Frozen's legs.  May is way down though - nothing in it approaches IM3 and even with 3 90m+ openers the legs have been eh.

 

Ah okay. So 2012 and 2013 was kind of inflated with the huge openings of IM3 and Avengers. That's understandable then. Not really a fair comparison since they opened so huge. I need to see what opened in May of 2011.

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Ah okay. So 2012 and 2013 was kind of inflated with the huge openings of IM3 and Avengers. That's understandable then. Not really a fair comparison since they opened so huge. I need to see what opened in May of 2011.

 

Thor opened the first week of May in 2011

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1 The Hangover Part II WB $254,464,305 3,675 $85,946,294 3,615 5/26 9/15
2 Pirates of the Caribbean: On Stranger Tides BV $241,071,802 4,164 $90,151,958 4,155 5/20 9/29
3 Thor Par. $181,030,624 3,963 $65,723,338 3,955 5/6 8/25
4 Bridesmaids Uni. $169,106,725 2,958 $26,247,410 2,918 5/13 9/29
5 Kung Fu Panda 2 P/DW $165,249,063 3,952 $47,656,302 3,925 5/26 9/29

 

May 2011 biggest earners.

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That's what happens when Disney/Marvel doesn't open May. Instead, the big box office numbers went to April.

 

Even if Cap 2 had opened May, it would have still ended way below last year. There just has not been a huge event level movie yet this year evidenced by no 100M openers so far. If TF4 misses 100M opening, then we may have to wait till MJ2 for the years first 100M OW.

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I saw people sending passionate emails (read like a threat) to Disney to delay their BR release so they can have longer theatrical run in Japan.I noped the hell out of that thread.

Yeah, well, that's martin/T.E. Lawrence, same dude who emailed Ray Subers all sorts of bizarre stuff about his Frozen predictions. Dude is, uh.... yeah.
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1 The Hangover Part II WB $254,464,305 3,675 $85,946,294 3,615 5/26 9/15 2 Pirates of the Caribbean: On Stranger Tides BV $241,071,802 4,164 $90,151,958 4,155 5/20 9/29 3 Thor Par. $181,030,624 3,963 $65,723,338 3,955 5/6 8/25 4 Bridesmaids Uni. $169,106,725 2,958 $26,247,410 2,918 5/13 9/29 5 Kung Fu Panda 2 P/DW $165,249,063 3,952 $47,656,302 3,925 5/26 9/29

 

May 2011 biggest earners.

 

The chart is arranged from best to worst from 5 to 1. Go figure.

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Yeah, well, that's martin/T.E. Lawrence, same dude who emailed Ray Subers all sorts of bizarre stuff about his Frozen predictions.Dude is, uh.... yeah.

 

There may be a woman for him in Japan - newly separated - which shows there really is someone for everyone. 

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Even if Cap 2 had opened May, it would have still ended way below last year. There just has not been a huge event level movie yet this year evidenced by no 100M openers so far. If TF4 misses 100M opening, then we may have to wait till MJ2 for the years first 100M OW.

 

It's been more the legs than the size of the openers. It's all these 60%+ drops from week to week - which as we see from prvious Mays is NOT due to competition but more meh-ness at the product.

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There may be a woman for him in Japan - newly separated - which shows there really is someone for everyone. 

 

He actually doesn't feel that strongly about the film, just the box office run. It was several months into its run before he finally went to go see it. Thought it was okay, IIRC, but he's not a fan of animation.

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He actually doesn't feel that strongly about the film, just the box office run. It was several months into its run before he finally went to go see it. Thought it was okay, IIRC, but he's not a fan of animation.

 

Oh that's a shame - but it's a very populated planet.

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Box Office Mojo ‏@boxofficemojo 1h

May box office hits lowest level since 2010: http://bit.ly/1o9mniX

 

Is this true? I thought 2014 was up on 2013. Lab?

Overall year up for now, but losing ground because of a weak May. Perhaps very weak. You post later on about the top 2011 May films, but that's their overall gross (including what they made after May), that's not what the tweet is about though.

 

Chronological order since 2010:

 

Year Total Gross Change Movies Avg. #1 Movie Gross % of

Total

2014 $1,007.9 -11.7% 207 $4.9 The Amazing Spider-Man 2 $191.6 19.0%
2013 $1,141.8 +11.4% 242 $4.7 Iron Man 3 $379.0 33.2%
2012 $1,024.8 -1.3% 237 $4.3 The Avengers $532.5 52.0%
2011 $1,037.8 +14.6% 217 $4.8 Pirates of the Caribbean 4 $166.8 16.1%
2010 $905.4 -11.1% 196 $4.6 Iron Man 2 $279.7 30.9%

 

2014's drop from 2013 is actually the biggest in almost 30 years.

 

2012 was actually very disappointing, despite a huge early advantage at the start (40%+ ahead past halfway mark) it all just fell away. It wasn't until the 30th that 2012 fell behind. I also realised that May 2011 was actually pretty good, just less concentrated. May 2013 started a little away from 2012 and had a stronger end than 2011 which is why it did so well.

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Overall year up for now, but losing ground because of a weak May. Perhaps very weak. You post later on about the top 2011 May films, but that's their overall gross (including what they made after May), that's not what the tweet is about though.

 

Chronological order since 2010:

 

Year Total Gross Change Movies Avg. #1 Movie Gross % of

Total

2014 $1,007.9 -11.7% 207 $4.9 The Amazing Spider-Man 2 $191.6 19.0% 2013 $1,141.8 +11.4% 242 $4.7 Iron Man 3 $379.0 33.2% 2012 $1,024.8 -1.3% 237 $4.3 The Avengers $532.5 52.0% 2011 $1,037.8 +14.6% 217 $4.8 Pirates of the Caribbean 4 $166.8 16.1% 2010 $905.4 -11.1% 196 $4.6 Iron Man 2 $279.7 30.9%

 

2014's drop from 2013 is actually the biggest in almost 30 years.

 

2012 was actually very disappointing, despite a huge early advantage at the start (40%+ ahead past halfway mark) it all just fell away. It wasn't until the 30th that 2012 fell behind. I also realised that May 2011 was actually pretty good, just less concentrated. May 2013 started a little away from 2012 and had a stronger end than 2011 which is why it did so well.

 

Thanks Lab! I knew I was missing something.

 

That's crazy. I guess TASM2 was supposed to carry May but due to its weekly 50% drops it couldn't do it.

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Thanks Lab! I knew I was missing something. That's crazy. I guess TASM2 was supposed to carry May but due to its weekly 50% drops it couldn't do it.

Not the drops so much as its opening. If it had opened to ~120m like it was supposed to, that's already 30m more for the month, not including the extra made from having opened that much bigger.
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