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Weekend Numbers...pg 29 (Lucy 44M, Herc 29...big drops for most holdovers)

By Olive, in Numbers and Data

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Donald Box Office Gold

Donald

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FRIDAY 12:45PM UPDATE: Full analysis later. But writer/director Luc Besson’s Lucy (3,172 theaters) starring Scarlett Johansson for Universal is targeting a $12M to $14M opening today and a $32M-$35M weekend start as an easy #1. That includes $2.746M from 2,386 Thursday late shows (following an early AMC theaters reporting glitch). Pic is outmuscling #2 Paramount/MGM’s Brett Ratner-directed Hercules (opening at 3,590 theaters including IMAX) starring Dwayne "The Rock" Johnson as the ancient Greek strongman opening with $9M to $11M today and $26M

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Fancyarcher Global Phenomenon

Fancyarcher

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I want The Rock to be succesful, and I hate when media pre-anoints a film as a bomb prior to the actual release (read: Maleficent), so I hope Hercules manages that solid $11m OD.

 

I agree. He is among the few of the modern day badass action heroes.

Edited by Pokearcher
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grim22 Global Phenomenon

grim22

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3rd UPDATE, 12:50PM and 1:10 PM: The Scarlett Johansson sci-fi actioner is expected to pull in over $30M (low to mid) and Hercules right under $30M (maybe $27M to $29M) as it looks now. More numbers will come as the day progresses but expecting Lucy to nab around $13M tonight (includes the late night number of $2.746M) and Herculestaking in around $10M to $12M tonight (includes the $2.1M late night numbers).

The Dwayne ‘The Rock’ Johnson starrer also launched yesterday in 11 international markets, including Australia and Russia to gross an estimated total of $5M. The breakdown? $2.6M in Russia, which Paramount says is 40% higher than G.I. Joe Retaliation and marks the third best opening day of the year. The studio says that its Malaysian gross of $335K is also 10% above Joe. In Australia,Hercules opened to No. 1 with a $590K take (and Par says it nearly doubled the #2 film in the marketplace).

It doesn’t hurt that Johnson was considered the No. 1 international star of last year both with Joe and Fast and the Furious 6 in the marketplace. For those of you wondering, earlier this year, Lionsgate’s The Legend of Hercules took in only $42.6M internationally with Kellan Lutz starring. Johnson obviously has a much bigger imprint internationally so we expect this one to do much better business. Lionsgate’s version of the film also only opened to $8.8M and went on to gross around $18M and (yawn) change domestically.

In matinees in the states, And So it Goes — Rob Reiner’s film starring Michael Douglas and Diane Keaton — may gross anywhere from $4.5M to $6M for the three day domestically based on an expected $1.8M to $2M Friday tally. While Gabriel Iglesias’ concert film The Fluffy Movie (in 432 locales) may bring in anywhere from $750K to $1M Friday- and that includes late shows of $75K. That’s how it looks for the moment. More updates as the numbers roll in.

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MrPink Global Phenomenon

MrPink

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Surprisingly good #s for Hercules. As a fan of The Rock I am happy to see it doing better than expected. :)

 

Everybody going to see Interstellar trailer but getting Trailer #1 me thinks.

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