Weekend Numbers...pg 29 (Lucy 44M, Herc 29...big drops for most holdovers)

[#ED]

I like the IMAX 3D version more.

Edited July 26, 2014 by #ED

[Fake]

I love that movie...

Which movie?

[Mango]

I like the IMAX 3D version more.

 

Looks like if IM2 was an anime.

[kowhite]

If Lucy opens to $35-40 million is it safe to say ScarJo is a draw on her own? I mean yeah there was Morgan Freeman in bits but the spots/trailers were all focused on her. Should bode well for that apparently talked-about Black Widow solo film.

Yes, I think it's safe to say she's a draw. We've ascribed such things to male leads for less...so yes.

[kitik]

Wow, that's a great number for Lucy!

[kowhite]

Then you saw Chef. And blamed Marvel again?

[Dragon]

Yes get money Lucy

[tonytr87]

I don't get the Lucy appeal. Looks like every other Besson movie.

[kowhite]

I don't get the Lucy appeal. Looks like every other Besson movie.

More people want to have sex with ScarJo than Robert DeNiro.

[grim22]

I don't get the Lucy appeal. Looks like every other Besson movie.

 

You obviously have only been paying 62% of your attention to the movie's marketing efforts. Try paying 100% attention and you will see the appeal.

[kowhite]

You obviously have only been paying 62% of your attention to the movie's marketing efforts. Try paying 100% attention and you will see the appeal.

Imagine if you paid 100% of your attention....shit, dammit, you already made that joke.

[grim22]

FRIDAY 9:30PM, 2ND UPDATE: Domestic box office numbers for both films are heading up from midday.

 

Writer/director Luc Besson’s Lucy (3,172 theaters) starring Scarlett Johansson as the action lead for Universal is targeting a $15.3M opening today and $42.8M weekend start as an easy #1. That includes $2.746M from 2,386 Thursday late shows (following an early AMC theaters reporting glitch). 

 

Pic is outmuscling #2 Paramount/MGM’s Hercules (opening at 3,590 theaters including IMAX). Directed by Brett Ratner and starring Dwayne "The Rock" Johnson, the ancient Greek strongman is looking to outperform for $11M today and $30.2M this weekend. The hunk started its first weekend with $2.1M from 2,053 Thursday late shows which, as I said earlier, bodes well for the higher total. Both films had almost identical better-than-middling scores on Rotten Tomatoes (65% to 63% fresh reviews).

 

But domestic box office for Summer 2014 continues down -20% for the worst May-through-August in 8 years when, for the first time since 2001, no film has crossed $300M in North American runs. Remember, however, that Uni’s Fast And Furious 7 was postponed from a July 11 release due to Paul Walker’s tragic death and could have contributed another $200+M. - See more at: http://nikkifinke.com/box-office-lucy-opens-2-5m-thurs-late-shows-1-hercules-2/#sthash.F1xzO4UF.dpuf

[tonytr87]

More people want to have sex with ScarJo than Robert DeNiro.

Until now I suppose she's never proven to be a draw

[Olive]

8th UPDATE, 9:40 PM: Lucy is having a ball. (okay, I know that’s lame), but Universal certainly is. How high can she rise? Right now, all bets are on that the Scarlett Johansson sci-fi actioner could kick in over $40M for the three-day weekend for director Luc Besson. The picture has enjoyed a very good Friday with about $15.5M (and that includes the almost $2.8M it grossed Thursday night). In the No. 2 spot is, as expected, is Paramount/MGM’s Hercules whose estimates didn’t strengthen much throughout the day and is still expected for an $11M Friday for a weekend just below $30M — around $28M+. Chalk it up to the star power of the Dwayne ‘The Rock” Johnson.

#3 Ceasar 17.3m

#4 PURGE 2 10.4M

#5 pLANES 2 9.6M

[John Marston]

1). Lucy (UNI), 3,173 theaters / $15.5M Fri. / Total est. cume: $40.6M to $42M+ / Wk 1

 

2). Hercules (MGM/PAR), 3,595 theaters / $11M Fri. / Total est. cume: $28.3M to $30M / Wk 1

 

3). Dawn Of The Planet Of The Apes (FOX), 3,668 theaters (-301) / $4.89 Fri. / 3-day cume: $15M to $17.3M (-52%) / Total cume: $173M / Wk 3

 

4). The Purge: Anarchy (UNI), 2,856 theaters (+50) / $3.3M Fri. / 3-day cume: $10.3M (-65%) / Total cume: $51.9M / Wk 2

 

5). Planes: Fire & Rescue (DIS), 3,839 theaters (+13) / $2.9M Fri. / 3-day cume: $8.7M to $9.5M (-45%) / Total cume: $35.5M / Wk 2

 

6). Sex Tape (SONY), 3,062 theaters (0) / $1.98M / 3-day cume: $5.8M (-60%) / Total cume: $26.8M / Wk 2

 

7). Transformers: Age Of Extinction (PAR), 2,476 theaters (-748) / $1.3M Fri. / 3-day cume: $4.8M (-51%) / Total cume: $236.6M / Wk 5

 

8). And So It Goes (CLARIUS), 1,762 theaters / $1.3M Fri. / 3-day cume: $4M+ / Wk 1

 

9). Tammy (WB), 2,562 theaters (-840) / $1M Fri. / 3-day cume: $3.4M (-54%) / Total cume: $78.2M / Wk 4

 

10). 22 Jump Street (SONY), 1,613 theaters (-616) / $767K Fri. / 3-day cume: $2.59M (-45%) / Total cume: $185.7M / Wk 7

[kowhite]

Until now I suppose she's never proven to be a draw

True, reason why this opening has some merit.

[forg]

Shaping up to be a good weekend, hopefully it continues

[kitik]

Until now I suppose she's never proven to be a draw

 

Releasing this trailer with The Winter Soldier was a brilliant move.

[forg]

Go Apes!

22 Jump Street is one of the few impressive box office performance this summer

Looks like Tammy can end with 90M, still below Melissa's two box office hits last year but good thing budget is just 20M so it is still profitable.

Dragon 2 not in the top 10 estimates

[John Marston]

I don't understand why holdovers fell so much. It's not like the openers were that huge.