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Weekend Estimates: JW: 102 IO 91...RTH: Sun JW 38.3 | IO 25.3 with possible upsides PG 287, possible 107M for JW weekend

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Universal gets the last laugh after we gave them shit this morning for the record weekend projection from a 29 Friday. Fucking incredible weekend for both movies. Inside Out is probably going to hold that biggest #2 record for a long long time.

Longer than Day After Tomorrow?

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29

40

36

105M if it holds about a 10% drop on Sunday.

 

29

40

36

105

Second weekend record is (almost) toast.

IO has nothing to be ashamed of. With large previews and a Tuesday figure that we don't even know, a sub-7% drop is great.

So with 40m, 2nd WE record would be in play, yes???

 

How realistic is 10% drop on Sun?? Is that the high end?

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David Brennan, I was thinking about what you were saying earlier about JP4 possibly making a run for the ages. In a way it would be fitting. Titanic and Avatar were both written off before release. Overbudget, way past schedule, etc. JP4 had a ton of negative baggage from the fact the JP franchise died 14 years ago. No one gave this movie a chance in hell of doing something like this.

 

Titanic was "written off" in the sense that it was thought impossible to be profitable as a costume drama that cost 200m.

 

AVTR was never "written off" in any way, shape, or form.  It had a massive amount of hype and an ace marketing campaign (save for the big misstep of a lackluster teaser which the burgeoning fanboy community snarked at) which included release date features on 60 Minutes, Oprah, and the most viewed iTunes trailer of all time.  AVTR was exactly what it was supposed to be from the start: a colossal sci-fi/action smash.

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So with 40m, 2nd WE record would be in play, yes???

 

How realistic is 10% drop on Sun?? Is that the high end?

Since MOS dropped less than 1%, and Godzilla increased last year, very realistic. Probably won't be sub-5%, but it should still have a great hold.

As long as Saturday stays at 40M or above, the second weekend record is pretty much a goner. A FD drop above 15% is unlikely.

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I've been talking a lot about how JW performed against a 90 million opener, but how ridiculous is Inside Out. Original movie that opens up against a 100 plus million beastly holdover and it's going to get 90 plus million. Just awesome. Could very well be on its way to $350 million plus.

Edited by 33Legend
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