MrFanaticGuy34 Posted July 16, 2015 Share Posted July 16, 2015 "Shrug" Link to comment Share on other sites More sharing options...
Infernus Posted July 16, 2015 Share Posted July 16, 2015 So it looks like Minions, after an OW 26m greater, will have a second weekend within 5m of IO's second one. Looks like its gonna start losing ground to IO as early as next friday, probably before... Link to comment Share on other sites More sharing options...
redfirebird2008 Posted July 16, 2015 Share Posted July 16, 2015 (edited) So it looks like Minions, after an OW 26m greater, will have a second weekend within 5m of IO's second one. Looks like its gonna start losing ground to IO as early as next friday, probably before... Somehow I don't think Universal cares. It cost $100m less to produce than Inside Out. Edited July 16, 2015 by redfirebird2008 4 Link to comment Share on other sites More sharing options...
bladels Posted July 16, 2015 Share Posted July 16, 2015 Somehow I don't think Universal cares. It cost $110m less to produce than Inside Out. Yeah but I bet Minions' marketing money is HUGE. It still makes a ton of profit though. 1 Link to comment Share on other sites More sharing options...
redfirebird2008 Posted July 16, 2015 Share Posted July 16, 2015 Yeah but I bet Minions' marketing money is HUGE. It still makes a ton of profit though. You don't think Disney spent a lot marketing a movie they spent $175m just on production? 1 Link to comment Share on other sites More sharing options...
bladels Posted July 16, 2015 Share Posted July 16, 2015 You don't think Disney spent a lot marketing a movie they spent $175m just on production? I don't think it's as big as Universal spent on Minions. I've never seen a movie in my country being heavily marketed like Minions before, they're literally everywhere. Link to comment Share on other sites More sharing options...
Gopher Posted July 16, 2015 Share Posted July 16, 2015 Somehow I don't think Universal cares. It cost $100m less to produce than Inside Out. Disney reasonably spent 150 mil marketing Inside Out (those are the usual Pixar figures). We know Uni spent 300 million marketing Minions. It's a huge success for them, but we can't pretend they spent any less than a massive blockbuster did. (bumping Minions up to 11.35 (-33%) btw) Link to comment Share on other sites More sharing options...
BenedictL11 Posted July 16, 2015 Share Posted July 16, 2015 Disney reasonably spent 150 mil marketing Inside Out (those are the usual Pixar figures). We know Uni spent 300 million marketing Minions. It's a huge success for them, but we can't pretend they spent any less than a massive blockbuster did. (bumping Minions up to 11.35 (-33%) btw) How are IO, JW looking? Link to comment Share on other sites More sharing options...
redfirebird2008 Posted July 16, 2015 Share Posted July 16, 2015 Disney reasonably spent 150 mil marketing Inside Out (those are the usual Pixar figures). We know Uni spent 300 million marketing Minions. It's a huge success for them, but we can't pretend they spent any less than a massive blockbuster did. (bumping Minions up to 11.35 (-33%) btw) Where did you get the $300m number? That sounds outrageous. Link to comment Share on other sites More sharing options...
Gopher Posted July 16, 2015 Share Posted July 16, 2015 How are IO, JW looking? About the same. Anyways, anybody keep forgetting a Marvel movie is opening tomorrow? 2 Link to comment Share on other sites More sharing options...
redfirebird2008 Posted July 16, 2015 Share Posted July 16, 2015 About the same. Anyways, anybody keep forgetting a Marvel movie is opening tomorrow? Ummm...tonight. Link to comment Share on other sites More sharing options...
goldenstate5 Posted July 16, 2015 Share Posted July 16, 2015 (edited) Anyways, anybody keep forgetting a Marvel movie is opening tomorrow? Well I have tickets to a sold out showing tonight, so... Anyways, let's be honest here and say that no matter what Minions does at this point it's a win for Universal. At this point it's kind of like why Fox keeps renewing the Simpsons, and why Pixar is making Cars 3... whatever keeps the franchise alive and making merch money is all good. Edited July 16, 2015 by goldenstate5 Link to comment Share on other sites More sharing options...
Dementeleus Posted July 16, 2015 Share Posted July 16, 2015 Where did you get the $300m number? That sounds outrageous. I know that Universal's promotional partners spent over 500m on their own marketing. (Minions-branded non-toy merchandise, basically). Universal obviously spent a ton as well, but I haven't seen anything about their numbers. Link to comment Share on other sites More sharing options...
goldenstate5 Posted July 16, 2015 Share Posted July 16, 2015 It was reported as "Universal's biggest marketing push ever"... so it definitely wasn't cheap. Link to comment Share on other sites More sharing options...
Gopher Posted July 16, 2015 Share Posted July 16, 2015 (edited) Where did you get the $300m number? That sounds outrageous. I misquoted the source but found this - Bloomberg says companies paid 593m for all promotions. Not sure what the breakdown is between each company and Uni but I imagine the studio paid at least half that amount for their own promotion (25 mil for TV ads alone). When the budget's that small and you know you can hit at least 700 mil worldwide, it's easy to go all out. http://www.bloomberg.com/news/articles/2015-07-10/-minions-593-million-publicity-spree-points-to-film-profit Edited July 16, 2015 by Gopher 1 Link to comment Share on other sites More sharing options...
BenedictL11 Posted July 16, 2015 Share Posted July 16, 2015 About the same. Anyways, anybody keep forgetting a Marvel movie is opening tomorrow? Any Thursday preview predictions? I'm predicting $5-6M. Link to comment Share on other sites More sharing options...
Dementeleus Posted July 16, 2015 Share Posted July 16, 2015 (edited) I misquoted the source but found this - Bloomberg says companies paid 593m for all promotions. Not sure what the breakdown is between each company and Uni but I imagine the studio is on the hook for half of that. http://www.bloomberg.com/news/articles/2015-07-10/-minions-593-million-publicity-spree-points-to-film-profit That figure doesn't include Universal's marketing push. Partners alone have delivered $593 million in ads and promotions, Universal said. Edited July 16, 2015 by Telemachos 2 Link to comment Share on other sites More sharing options...
goldenstate5 Posted July 16, 2015 Share Posted July 16, 2015 Any Thursday preview predictions? I'm predicting $5-6M. What was Guardians midnights? Could be good for a comparison. Link to comment Share on other sites More sharing options...
BenedictL11 Posted July 16, 2015 Share Posted July 16, 2015 What was Guardians midnights? Could be good for a comparison. They started at 7pm. It was $11.2M. Link to comment Share on other sites More sharing options...
redfirebird2008 Posted July 16, 2015 Share Posted July 16, 2015 I misquoted the source but found this - Bloomberg says companies paid 593m for all promotions. Not sure what the breakdown is between each company and Uni but I imagine the studio paid at least half that amount for their own promotion (25 mil for TV ads alone). When the budget's that small and you know you can hit at least 700 mil worldwide, it's easy to go all out. http://www.bloomberg.com/news/articles/2015-07-10/-minions-593-million-publicity-spree-points-to-film-profit The $593m was just from the other partners, not Universal. That's pretty amazing in and of itself, but I guess there was plenty of money to be made on merchandising so the partners didn't mind ponying up. Link to comment Share on other sites More sharing options...
