Weekend Actuals 7/17-7/19 | Ant-Man 57.23M DEMOLISHING , Minions 49.27M TOXIC WOM, TW 30.1M,IO 11.54M, JW 11.45M CRUMBLING

[bladels]

Think about it. What did Universal expect in return if it spent 600m on promotion. 1b dom? Who would greenlight that much money?

I know the article and the source of the number you are referring to. That was not what Universal spent on Minions P&A.

They spent the normal range 130-170m.

My guess is $250m. I've never seen a movie marketing campaign this big.

[superduperm]

Focus is officially a confirmed troll.

 

JW goes up from estimates, Ant-Man goes down. Yet the former is the one that is "losing steam" and the latter is the one that is absolutely "demolishing."

 

And Pixar doesn't really have anything to do with this...

[The Dark Alfred]

Universal is already throwing "Experience the smashing worldwide sensation AGAIN" ads in the UK. Guess it's the same in NA, no stopping the juggernaut, T is going down.

[bladels]

Ant-Man did demolish Minions as it was hit hard. Ant-Man continues Marvel's #1 streak while Pixar lost theirs.

You need to come up with a phrase for the fact IO ended Pixar streak.

[a2k]

What's better, a 90m #2 ow or a 57m #1 ow?

[The Dark Alfred]

You need to come up with a phrase for the fact IO ended Pixar streak.

The streak hasn't ended, IO got to #1 in the end. 2nd tight win over JW. It's a great series. Game 7 in play, expecting IO to stay ahead next weekend to level 3-3 with JW

[a2k]

My guess is $250m. I've never seen a movie marketing campaign this big.

 

imo product tie-ins for Minions gives the illusion of a 250m marketing campaign.

Edited July 20, 2015 by a2k

[grim22]

The streak hasn't ended, IO got to #1 in the end. 2nd tight win over JW. It's a great series. Game 7 in play, expecting IO to stay ahead next weekend to level 3-3 with JW

[bladels]

The streak hasn't ended, IO got to #1 in the end. 2nd tight win over JW. It's a great series. Game 7 in play, expecting IO to stay ahead next weekend to level 3-3 with JW

I thought only nationwide OW is counted

[sfran43]

Lessons for today: Demolishing and Losing Steam is the new  Massive Opening and Crumbling.

[CJohn]

The streak hasn't ended, IO got to #1 in the end. 2nd tight win over JW. It's a great series. Game 7 in play, expecting IO to stay ahead next weekend to level 3-3 with JW

Of course it did. It ended at 21-1 

[Bishop54]

How long before Focus gets perma banned? Someone make a club about it.

Edited July 20, 2015 by Bishop54

[terrestrial]

What's better, a 90m #2 ow or a 57m #1 ow?

 

Might depend on the release month.... and year

 

Is that Focus member a new incarnation of movieman?

[scoobysaurus]

Of course it did. It ended at 21-1 

I stopped watching WWE after that. Had to be one of the most depressing moments in the company's history especially for someone who grew up with the Undertaker as their favourite wrestler. 

[JennaJ]

Lessons for today: Demolishing and Losing Steam is the new  Massive Opening and Crumbling.

 

JW has both Crumbling and Losing Steam. 

Ant-Man only has Demolishing.

 

Nothing for Inside Out?! 

 

Fix this, Focus.

[a2k]

The streak hasn't ended, IO got to #1 in the end. 2nd tight win over JW. It's a great series. Game 7 in play, expecting IO to stay ahead next weekend to level 3-3 with JW

 

 That's comparing IO with a movie that opened a week before it. That JW stays close is itself amazing.

[The Dark Alfred]

JW is a franchise film and IO is an original film, let's not play a college team against an NFL team. Losing on its OW then on it's second weekend, being 0-2 down the great coach Mr WoM turned things around and it's 2-3 now against JW.

Edited July 20, 2015 by Alfredstellar

[bladels]

JW has both Crumbling and Losing Steam. 

Ant-Man only has Demolishing.

 

Nothing for Inside Out?! 

 

Fix this, Focus.

Yes, we need a phrase for IO

Get your troll brain to work, Focus.

[scoobysaurus]

JW has both Crumbling and Losing Steam. 

Ant-Man only has Demolishing.

 

Nothing for Inside Out?!

 

Fix this, Focus.

I think he already came up with something. "IO ended Pixar streak" 

[CJohn]

I think he already came up with something. "IO ended Pixar streak" 

RIP PIXAR. Inside Out is gonna do 350M. RIP.