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Borg/McEnroe | 2018 | Shia LaBeouf as John McEnroe

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So Neon is making the decision to release this wide. In my opinion, April 13th, now with five wide releases, is getting congested. It feels like last year's congested April weekend (the one with films like Free Fire and The Promise) all over again.


But if they focus on Shia Labouf as a star and find a way to advertise in a way that's different from the others, they just may be able to get this film over a $10M total, which wouldn't be bad.


This feels like a power play on Neon' s behalf. This is the most aggressive thing they've done with distribution thus far.

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