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Weekend Estimates: Lego Batman 55.6M, 50 Shades 46.7M, John Wick 2 30M

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John Wick 2 would be doing even better if Lionsgate wasn't completely fucking inept.  They didn't give exhibitors any idea of the quality of the movie until it was too late.  Usually that wouldn't be a big deal if there were only 1 or 2 normal wide releases, but theaters had to decide opening weekend where to put Lego Batman, a frontloaded 50 Shades and John Wick 2.  The result is John Wick 2 ended up in smaller theaters and with less screens.  Theaters had to start scrambling to add more or change their schedules on Wednesday and Thursday once ticket sales started going through the roof.  

 

It is a reason I am so interested in seeing the number today and think it is possible there will be a smaller than normal drop next week as theaters can adjust and add shows in bigger theaters.  

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4 minutes ago, EmpireCity said:

John Wick 2 would be doing even better if Lionsgate wasn't completely fucking inept.  They didn't give exhibitors any idea of the quality of the movie until it was too late.  Usually that wouldn't be a big deal if there were only 1 or 2 normal wide releases, but theaters had to decide opening weekend where to put Lego Batman, a frontloaded 50 Shades and John Wick 2.  The result is John Wick 2 ended up in smaller theaters and with less screens.  Theaters had to start scrambling to add more or change their schedules on Wednesday and Thursday once ticket sales started going through the roof.  

 

It is a reason I am so interested in seeing the number today and think it is possible there will be a smaller than normal drop next week as theaters can adjust and add shows in bigger theaters.  

 

@CJohn nods vigorously in the distance.

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Just now, WrathOfHan said:

The theater is a fucking madhouse right now :ohmygod: Concessions is fucking packed and lines are deep for Wick and Shades (more so Wick)


Sent from my iPhone using Tapatalk

What about Bats?

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