Jump to content

kayumanggi

03.09 - 03.11 Weekend Estimates: 39.1 M THE LORAX | 30.6 M JOHN CARTER

By kayumanggi, in Numbers and Data

Recommended Posts

kayumanggi Cinematic Universe

kayumanggi

Posted
Posted (edited)

7TH UPDATE, SATURDAY PM: Universal’s $70M-budget holdover Dr Suess’ The Lorax is #1 and Disney’s 3D sci-fi epic John Carter finished a feeble #2 considering its whopping $250+M cost. Friday’s box office numbers for director Andrew Stanton’s actioner came in even weaker than predicted but rival studios tell me the pic experienced an unexpected +26% bounce on Saturday. (Disney’s Saturday estimate is lower…) Clearly word of mouth, like the ‘B+’ CinemaScore from audiences, is helping although reviews were decidedly mixed. Only Monday actuals will confirm whether Disney gets its “miracle” and John Carter‘s North American box office opening this weekend has a ’3′ in front of it. But that still means a massive $100+M writeoff for the parent company. How much this dismal opening will affect the new pic’s future fortunes remains to be seen. The studio’s Prince of Persia, for instance, opened similarly weak then made up its domestic deficit overseas. Disney planned a gigantic worldwide day-and-date push for John Carter and says Russia continues ”very strong”, taking in close to $12M as of Saturday AM. “We have some good starts in Europe, with some softer than we hoped. A few Asian territories are strong where this type of film plays well,” an exec tells me. After Friday, the international total was $27.8M with updated numbers coming in the morning when my autopsy report posts.

Eddie Murphy has yet another bomb in Paramount’s A Thousand Words which received a ‘B-’ CinemaScore. But audiences gave Open Road’s horror genre film Silent House the dreaded ‘F’ CinemaScore.

1. The Lorax (Universal) Week 2 [3,746 Theaters]

Friday $9.8M, Saturday #19.3M, Weekend $42.5M, Cume $125.4M

2. John Carter (Disney) NEW [3,749 Theaters]

Friday $9.6M, Saturday $12.5M, Weekend $29M

3. Project X (Warner Bros) Week 2 [3,055 Theaters]

Friday $3.9M, Saturday $4.5M, Weekend $11.5M, Cume $40.1M

4. Act Of Valor (Relativity) Week 3 [2,951 Theaters]

Friday $2.0M, Saturday $3.1M, Weekend $7M, Cume $56.1M

5. Silent House (LD Entertainment/Open Road) NEW [1,890 Theaters]

Friday $2.6M, Saturday $2.7M, Weekend $7M

6. A Thousand Words (Paramount) NEW [2,124 Theaters]

Friday $1.9M, Saturday $2.7M, Weekend $6.2M

7. Safe House (Universal) Week 5 [2,144 Theaters]

Friday $1.3M, Saturday $2.2M, Weekend $4.8M, Cume $115.6M

8. The Vow (Screen Gems/Sony) Week 5 [2,478 Theaters]

Friday $1.2M, Saturday $1.7M, Weekend $4M, Cume $117.6M

9. Journey 2 (Warner Bros) Week 5 [2,525 Theaters]

Friday $850K, Saturday $1.8M, Weekend $3.6M, Cume $90.6M

10. This Means War (Fox) Week 4 [1,848 Theaters]

Friday $1.2M, Saturday $#1.6M, Weekend $3.6M, Cume $46.7M

Edited by kayumanggi
Link to comment
Share on other sites








cookie Global Phenomenon

cookie

Posted
Posted (edited)

Did The Vow have bad legs? I was expecting this to finish around $150m, looks like it will be around $130m...

I think it's been holding pretty well post-Valentine's week for a date movie. Edited by C00k13
Link to comment
Share on other sites




MovieGuyKyle16 Sleeper Hit

MovieGuyKyle16

Posted
Posted
I gotta say Paramount has done Eddie Murphy a huge favor by putting that Thousand Words movie out the same weekend as John Carter. While everyone's watching how John Carter performs, nearly no one has noticed the other 2 films coming out this weekend. Murphy got lucky
Link to comment
Share on other sites


CJohn Cinematic Universe

CJohn

Posted
Posted

Impressive. The "First Big Blockbuster of Year" can't outgross The Devil Inside, Safe House, The Vow and The Lorax OW's. And there is still in doubt if it can pass Contraband (4 days), Underworld 4 and Journey 2...

  • Like 2
Link to comment
Share on other sites


kayumanggi Cinematic Universe

kayumanggi

Posted
  • Author
Posted

There must have been really wrong with the marketing. JOHN CARTER "liked it" score on Rotten Tomatoes even increased from 72% to 73%. That's really not much but increasing like that is very rare these days.

Link to comment
Share on other sites


CJohn Cinematic Universe

CJohn

Posted
Posted (edited)

There must have been really wrong with the marketing.

Really? You didn't noticed it? You should watch the SuperBowl Tv Spots then. It is a great example. Edited by CJohn
Link to comment
Share on other sites


Gopher Summer Tentpole

Gopher

Posted
Posted

A Thousand Words is on track to outopen Meet Dave. Granted that still stinks, but considering Meet Dave's huge marketing campaign and that ATW was filmed four years ago and dumped by Paramount in half of MD's screen count, it's a testament to what 2012 is doing for the box office. In a weak box office climate I think JC would open in the low 20s. But 2012 is a tide rising all boats.

Link to comment
Share on other sites




CJohn Cinematic Universe

CJohn

Posted
Posted (edited)

I mean the whole marketing. Like posters, merchandise, promotion.

Pretty much all posters are bad (did you saw the IMAX poster?). The only good poster was the one they were giving way in the midnight showings. They should have used that poster as the teaser poster!!! Merchandise... not sure about this one, never saw any :lol:The marketing campaign really didn't connect with the audience. Why would people care about a billboard with a guy pulling a big rock and two strange and gigantic creatures behind it? With the big John Carter name and the release date? This isn't an established franchise. Edited by CJohn
Link to comment
Share on other sites




Go to topic listing

  • Recently Browsing   0 members

    • No registered users viewing this page.


×
×
  • Create New...

Important Information

By using this site, you agree to our Terms of Use and Guidelines. Feel free to read our Privacy Policy as well.

  I accept