Thursday 11 April Shazam! $2.373m | Pet Semat. 1.226 | CM .886 | Dumbo .8806 | US .8606

[AndyK]

CM still tracking for around a 405 finish sans EG boost/negation

 

 

[cdsacken]

I mean come on how many people are going to meltdown if End Game doesn't obliterate Infinity War numbers (raises hand)

 

[LordNox]

7 minutes ago, cdsacken said:

I mean that's fair. It's not dropping more than average. Perhaps it's the high hopes and expectations of many that incredible reviews brought. Average doesn't always feel good especially if the movie is perceived to be excellent by critics and WOM.

I mean Captain Marvel's drops are miles better than Shazam. So either Captain Marvel's WOM is much better than Shazam's or Shazam has a very limited audience appeal. Captain Marvel has played over a month with great hold while Shazam is dropping big after the first weekend. Not even the likes of Dumbo and Hellboy bombing is helping Shazam at all to hold at the box office. Think how big Shazam's drops would be if both Dumbo and Hellboy were even decent movies.

Edited April 12, 2019 by LordNox

[tawasal]

14 minutes ago, AndyK said:

CM still tracking for around a 405 finish sans EG boost/negation

 

 

It's 16m ahead of THG and could well end up over THG total without a push. 

[Barnack]

Just now, cdsacken said:

I mean that's fair. It's not dropping more than average. Perhaps it's the high hopes and expectations of many that incredible reviews brought. Average doesn't always feel good especially if the movie is perceived to be excellent by critics and WOM.

For a non sequel ? Hard to say lot of summer release in the genre and it is so few days into is run but

 

Shazam made 22.8% of it's OW is first 4 days of it's first week.

 

if we compare to the previous non summer/holiday

 

Captain Marvel 28.3% of it's OW

Doctor Strange, 29%

Venom 33%

Deadpool, 36%

Black Panther, 44%

 

Sequel

Winter Soldier: 23.76%

 

Except for Black Panther, nothing had specially high multiplier among those with quite higher start.

 

It need to become a weekend performer some turn around the trend, to not have an multiplier below average of well received first entry no ?

 

 

 

[Barnack]

10 minutes ago, LordNox said:

Shazam has a very limited audience appeal

 

I think this is it, the among of people that will say not for me regardless of how liked it is for it's target audience is probably really high.

 

A bit of a Spiderverse being one if not the best SH in a long time doing way less than Suicide Squad, it is perceived childish by some and not appropriate for the young family by others I would imagine.

[LordNox]

3 minutes ago, Barnack said:

 

I think this is it, the among of people that will say not for me regardless of how liked it is for it's target audience is probably really high.

 

A bit of a Spiderverse being one if not the best SH in a long time doing way less than Suicide Squad, it is perceived childish by some and not appropriate for the young family by others I would imagine.

That makes a sequel exciting to speculate about. Because its clear that if the sequel is similar to the first one it will still do low numbers overseas. And yes the sequel could probably add about 50M more domestically, but the budget will probably be higher as well. I can see the sequel go from 380M like this to 500-550M, but with a bigger budget the profits would be pretty similar. The only way for a sequel to do better than that would be to change a lot to make it more appealing overseas. Because a movie that Asia doesn't care about and doesn't do a lot even in the US and Europe is in a hard spot when it comes to growth prospects for the sequel.

[xiazhi]

30 minutes ago, LordNox said:

I mean Captain Marvel's drops are miles better than Shazam. So either Captain Marvel's WOM is much better than Shazam's or Shazam has a very limited audience appeal. Captain Marvel has played over a month with great hold while Shazam is dropping big after the first weekend. Not even the likes of Dumbo and Hellboy bombing is helping Shazam at all to hold at the box office. Think how big Shazam's drops would be if both Dumbo and Hellboy were even decent movies.

Shazam is targeted for kids, which means big drop on weekdays.

[terrestrial]

I actually think with a PG13 Shazam! aimed at older kids, mostly male teens. What might be a reason that it behaves a bit mixed.

 

Quote

MPAA

Rated PG-13 for intense sequences of action, language, and suggestive material

Certification

Argentina:Atp (with warning) Australia:M Austria:12 Brazil:12 Canada:PG (Alberta/British Columbia/Manitoba/Saskatchewan) Canada:G (Quebec) Chile:TE+7 Denmark:11 Ecuador:12 Finland:K-12 France:Tous publics Germany:12 Hong Kong:IIA Hungary:12 Iceland:10 Indonesia:13+ Ireland:12A Italy:T Japan:G Lithuania:N-13 Malaysia:P13 Mexico:B Netherlands:9 New Zealand:M Nigeria:12A Norway:9 Peru:Apt Philippines:PG-13 Poland:12 Portugal:M/12 Puerto Rico:PG-13 Russia:12+ Singapore:PG South Africa:10-12 South Korea:12 Spain:7 Sweden:11 Switzerland:10 Taiwan:6+ Thailand:13 United Kingdom:12A United States:PG-13 Vietnam:C13

 

[LordNox]

Yeah in hindsight i think Shazam would have done better at the box office if they went even more childish and made it into a PG movie. Maybe have Shazam be like a live action version of the incredibles. And go 100 % for the children and family crowd, instead of just adult superhero fans that only cared about the Marvel movies coming out. With Dumbo bombing a lighter and more childish Shazam movie could have dominated the family crowd fully. But this is all in hindsight and they couldn't predict the audiences rejecting Dumbo.

[tawasal]

10 minutes ago, xiazhi said:

Shazam is targeted for kids, which means big drop on weekdays.

We wouldn't really know that until we know for sure it's 2nd weekend performance day-to-day percentage wise. If it goes above 180%-200% friday increase, 70%-100% saturday increase from friday and under 30% drop for sunday from saturday. That's what I call a family/kids movie type of performance. 

[terrestrial]

4 minutes ago, tawasal said:

We wouldn't really know that until we know for sure it's 2nd weekend performance day-to-day percentage wise. If it goes above 180%-200% friday increase, 70%-100% saturday increase from friday and under 30% drop for sunday from saturday. That's what I call a family/kids movie type of performance. 

Does that include Monday being schools out for some?

Edited April 12, 2019 by terrestrial

[tawasal]

Just now, terrestrial said:

Does that include Monday being schools put for some?

With schools out around the 60%-50% drop for monday if it performs like kids movie. 

[tawasal]

This weekend is like any normal weekend, but the weekdays are off for some. 

[Ms Lady Hawk]

5 minutes ago, tawasal said:

We wouldn't really know that until we know for sure it's 2nd weekend performance day-to-day percentage wise. If it goes above 180%-200% friday increase, 70%-100% saturday increase from friday and under 30% drop for sunday from saturday. That's what I call a family/kids movie type of performance. 

According to Deadline’s estimates (take it for what it is at this point), that’s a check on the Friday for Shazam!. We will see what Saturday and Sunday bring. I checked two children’s movies (How to Train Your Dragon and Beauty and The Beast) and apart from one weekend (Beauty and The Beast) neither did what you quoted above during most of their runs. Shazam! seems to be a hybrid between children/superhero movie. If Deadline is correct, the Friday jump will be monstrous. 

[tawasal]

8 minutes ago, Ms Lady Hawk said:

According to Deadline’s estimates (take it for what it is at this point), that’s a check on the Friday for Shazam!. We will see what Saturday and Sunday bring. I checked two children’s movies (How to Train Your Dragon and Beauty and The Beast) and apart from one weekend (Beauty and The Beast) neither did what you quoted above during most of their runs. Shazam! seems to be a hybrid between children/superhero movie. If Deadline is correct, the Friday jump will be monstrous. 

I was basing my math on the latest Dragon movie's 2nd weekend. 

 

Friday: +214.0%

Saturday: +118.9%

Sunday: -32.4%

[Ms Lady Hawk]

Just now, tawasal said:

I was basing my math on the latest Dragon movie's 2nd weekend. 

 

Friday: +214.0%

Saturday: +118.9%

Sunday: -32.4%

Exactly, but respectfully that is not what you wrote. You said UNDER 30% Sunday. 

[terrestrial]

12 minutes ago, tawasal said:

With schools out around the 60%-50% drop for monday if it performs like kids movie. 

I meant the changes within the weekend

 

Lionsgate finally gave their numbers

The Kid

Lionsgate

$1,305

-9%

22

$59

$1,490,557

35

Cold Pursuit

Lionsgate

$6,522

-18%

118

$55

$32,081,587

63

(-)

No Manches Frida 2

Lionsgate

$18,809

-32%

275

$68

$8,862,565

2

(13)

Tyler Perry’s A Madea Fam…

Lionsgate

$47,009

-31%

1,101

$43

$72,385,430

42

-

(8)

Five Feet Apart

Lionsgate

$163,870

-20%

2,484

$66

$42,361,394

2

Boxoffice‏ @BoxOffice 7m7 minutes ago

More

FIVE FEET APART $163K Thursday $42.36M Total (North America) #FiveFeetApart #BoxOffice

[tawasal]

4 minutes ago, Ms Lady Hawk said:

Exactly, but respectfully that is not what you wrote. You said UNDER 30% Sunday. 

Yeah, because most family movies drop less than 30% on sundays.  

[tawasal]

Maybe I was fixated on summer, but all the movies that are family friendly do around 20% - 32% sundays.