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charlie Jatinder

Monday (6/24) Numbers

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Given the kind of run Aladdin is having though, I will still always wonder what this movie could have done without such a botched campaign? There's no reason it shouldn't have gone well over 100 on OW with the right marketing. Sure the multi wouldn't have been so insane, but it still would have been good with the kind of WOM it's gotten. Imagine a 150m OW if the marketing had been on point. 500+ would have surely been possible with that opening. Who even knows OS. 

Edited by MovieMan89
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1 Toy Story 4 (Disney) $57.0 M $232.5 M -53% 2
2 Annabelle Comes Home
(Warner / New Line)
$24.0 M $37.0 M NEW 1
3 Yesterday (Universal) $11.2 M $11.2 M NEW 1
4 Aladdin (Disney) $9.0 M $305.2 M -32% 6
5 The Secret Life of Pets 2 (Universal) $6.6 M $130.6 M -36% 4
6 Men in Black: International
(Sony / Columbia)
$5.8 M $64.0 M -46% 3
7 Child's Play
(United Artists Releasing / Orion)
$5.1 M $24.9 M -64% 2
8 Avengers: Endgame (Disney) $5.0 M $840.7 M +152% 10
9 Rocketman (Paramount) $3.6 M $84.0 M -36% 5
10 John Wick: Chapter 3 - Parabellum
(Lionsgate / Summit)
$2.7 M $160.8 M -34% 7
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4 hours ago, MovieMan89 said:

Given the kind of run Aladdin is having though, I will still always wonder what this movie could have done without such a botched campaign? There's no reason it shouldn't have gone well over 100 on OW with the right marketing. Sure the multi wouldn't have been so insane, but it still would have been good with the kind of WOM it's gotten. Imagine a 150m OW if the marketing had been on point. 500+ would have surely been possible with that opening. Who even knows OS. 

Any movie that gets 1b has great promo campaign.

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