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Weekend estimates

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That's 31% drop for THG. Will THG's weekend drop decrease every week?

Next weekend, I can see it holding better than this weekend because it has IMAX back that weekend and a pretty weak slate of openers compared to this weekend. The next weekend will be much more interesting with The Avengers. I don't think it will be that much of a factor but it will effect it somewhat.
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WIDE (1000+)# TITLE WEEKEND LOCATIONS AVG. TOTAL WKS. DIST.1 Think Like a Man $33,000,000 -- 2,015 -- $16,377 $33,000,000 1 Sony / Screen Gems2 The Lucky One (2012) $22,805,000 -- 3,155 -- $7,228 $22,805,000 1 Warner Bros.3 The Hunger Games $14,500,000 -31% 3,752 -164 $3,865 $356,900,460 5 Lionsgate4 Chimpanzee $10,205,000 -- 1,563 -- $6,529 $10,205,000 1 Disneynature5 The Three Stooges $9,200,000 -46% 3,482 5 $2,642 $29,355,446 2 Fox6 The Cabin in the Woods $7,750,000 -47% 2,811 0 $2,757 $26,980,172 2 Lionsgate7 American Reunion $5,231,925 -50% 3,033 -170 $1,725 $48,275,685 3 Universal8 21 Jump Street $4,600,000 -30% 2,427 -308 $1,895 $127,066,181 6 Sony / Columbia9 Mirror Mirror $4,114,000 -40% 2,938 -268 $1,400 $55,205,753 4 Relativity Media10 Wrath of the Titans $3,825,000 -45% 2,502 -600 $1,529 $77,135,543 4 Warner Bros.11 Lockout $3,094,000 -50% 2,335 27 $1,325 $11,063,032 2 Open Road12 Dr. Seuss' The Lorax $1,701,725 -44% 1,583 -529 $1,075 $206,954,990 8 Universal

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Yea, but this time, they are legit talks, because they are coming from me, the biggest anti-THG loonie out there. I'm just saying a 30% drop this weekend is unheard of and this does legitimize the possibility that it could happen.

I am projecting this for THG's run right now....

Week 5: 18.4M (-30%), 360.8M cume

Week 6: 12.5M (-32%), 373.3M cume

Week 7: 5M (-60%), 378.3M cume

35-40% drops after that will take it to 386-387M. Add to that around 1.5M boost from discount theaters. 390M is a reasonable target from here, and it will require nothing short of a re-release down the road to reach 400M.

BTW, love what you did there. :P

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390M is a reasonable target from here, and it will require nothing short of a re-release down the road to reach 400M.

Sadly, I agree. My calculations yesterday came to pretty much the same conclusion. I don't think the 14.9 14.5 14.2 really changes the prospects as much as people are hoping.
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I am projecting this for THG's run right now....Week 5: 18.4M (-30%), 360.8M cumeWeek 6: 12.5M (-32%), 373.3M cumeWeek 7: 5M (-60%), 378.3M cume35-40% drops after that will take it to 386-387M. Add to that around 1.5M boost from discount theaters. 390M is a reasonable target from here, and it will require nothing short of a re-release down the road to reach 400M.BTW, love what you did there. :P

60% drop for The Avengers opening? C'mon.
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I doubt TA will hurt it that much.

Plus there will also be the loss of IMAX. If it were not showing in IMAX next weekend, I would have predicted 11M for week 6 (-40%) and then 5M for week 7 (-55%). End result would have stayed the same.
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