Fri: SW 20.3m; MIB 8.3m; TA 5.65m/Sat DHD: SW 21.5m; MIB 12m; TA 9m

[Magic]

The movie is not just or N.America.

No, it's not but most studios wouldn't be jumping up and down if they spent nearly 400M inclusive of marketing and the film made less than 200M domestically, unless it was making enormous amounts overseas which MIB3 doesn't seem to be.

[vc2002]

Is 600 M still possible for THE AVENGERS?

Should ask, is it still possibel for TA to miss 600m?

[rockNrollaDIM]

MIB3 (total) budget is 400m?!?!?! Is that confirmed?

[kayumanggi]

Should ask, is it still possibel for TA to miss 600m?

Maybe.

[Cochofles]

@giteshpandya

#SnowWhite opens well at top w/ $56.3M wknd. A Hemsworth boy has now been in #1 spot for 8 of last 11 wknds.

LOL Yes, because we all know that THG', TA and now SWATH success were all due to people rushing to theatres to see "the latest Chris/ Liam Hemsworth film."

[CJohn]

MIB3 (total) budget is 400m?!?!?! Is that confirmed?

Including marketing is probably close to that.Studios are going crazy, just throwing money around.

[Moviefanatic]

Nice numbers for the top three. Very good that MIB3 and TA held well after a holiday weekend.

[Moviefanatic]

Maybe.

It's going to make 600 million.

[lab276]

Maybe.

How is it? TDK managed another $60m after the 5th weekend.

[Magic]

MIB3 (total) budget is 400m?!?!?! Is that confirmed?

The studio is saying 215M or something for MIB3 but word is the budget could actually be closer to 300M, without marketing.http://articles.lati...-black-20120514 Edited June 3, 2012 by Magic

[lab276]

The studio is saying 215M or something for MIB3 but word is the budget could actually be closer to 300M, without marketing.http://articles.lati...-black-20120514

Is $100m on marketing normal or extraordinary?

[Shawn Robbins]

According to our sources, MIB3 budget with marketing is around $320 million.

Edited June 3, 2012 by ShawnMR

[rb02]

Why are people calling SWATH increase shitty? I wanted a better increase too but there were many yesterday saying it would decrease. So I'm happy enough.

I can answer that question

It's because a disproportionate numbers of posters here have a shit-negative agenda for this movie.

As to why they have that agenda? That, I can't answer. Perhaps because they don't like the genre, perhaps they don't like Stewart. Some may have actually even disliked the movie, though that wouldn't explain the pre-release negativity by a few posters

[Moviefanatic]

How is it? TDK managed another $60m after the 5th weekend.

And TA is beating TDK in weekends and is basically matching it in weekdays now. It will pass 600 million and will probably end in the 615-630 range. Edited June 3, 2012 by Moviefanatic

[lab276]

And in any case, there's no need to overstate the budget by that much if it might not be that high.

[Magic]

"Here’s why the cost of MIB3 soared: The time travel elements of Etan Cohen’s script had to be re-worked by Jeff Nathanson who needed more time to pull off the tricky plot device while Cohen worked on another project. So the film shut down for about six weeks, which is a rarity for a major tentpole, and then Cohen came back to finish the movie. That caused the cost to skyrocket from a range of $225M (which is what Sony claims as the budget) to $300M (which is what rival studios say it really was)."

http://www.deadline.com/2012/05/men-in-black-3-opens-to-1-3m-midnights/#more-277999

[Totem]

^ The only official figure we have is 215m, I would take that number, marketing is probably 100m WW and that is covered by DVD etc, only needs 430M WW to make back its money, should finish well over 500m WW.Not bad.

[Shawn Robbins]

Posted earlier:

BOXOFFICE Weekend Analysis

http://www.boxoffice...mate/2012-06-03

Edited June 3, 2012 by ShawnMR

[Magic]

Is $100m on marketing normal or extraordinary?

For a major tentpole it's pretty normal, often marketing budgets are higher than that.

[lab276]

Posted earlier:

BOXOFFICE Weekend Analysis

http://www.boxoffice...mate/2012-06-03

So THG definitely made it into the top 10 again? Wasn't there some other movie that might have supplanted it?