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Weekend Estimates pg 60 Mad3 60.3 Prom 50.0

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Does WOM kick in after a day?

Usually not, it can though in this social media age. That could be even better for it though. Say WOM is mixed, it might not effect Saturday too bad. I'm very curious to see what it does Saturday. There's really no apples to apples comparison for it so I think we may be getting a bit ahead of ourselves by all assuming it will have some big drop tomorrow.
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I don't think it'll have a huge drop, but if it stays flat with Friday, it still drops with midnights.

But the vast majority of movies don't stay flat with Friday, they increase unless they're the very frontloaded kind. I'm just saying why are we all necessarily assuming Prometheus fits into that category? What's the apples to apples comparison? Edited by MovieMan89
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The vast majority of movies don't have midnight screenings either. PROM's $3.66 mids shows it's not totally front loaded, but there was still a rush and early demand, so it stands to reason that Saturday wouldn't do more than stay flat or, at best, increase just a touch but not enough to pass fri + mids. I'd love to be wrong though.

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Audiences loved Madagascar 3 and gave it straight ‘A’ CinemaScores as usual. But they only bestowed a ‘B’ CinemaScore on Prometheus – and that could hurt word of mouth.

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1. Prometheus (Fox) NEW [3,396 Theaters] R

Friday $22M, Weekend $55M

2. Madagascar 3 (DreamWorks Anim/Paramount) NEW [4,258 Theaters] PG

Friday $21M, Weekend $58M

3. Snow White & The Huntsman (Universal) Week 2 [3,777 Theaters] PG13

Friday $7.3M (-64%), Weekend $23M, Cume $98.5M

4. Men In Black 3 (Sony) Week 3 [3,792 Theaters] PG13

Friday $4.3M, Weekend $15M, Cume $137M

5. The Avengers (Marvel/Disney) Week 6 [3,129 Theaters] PG13

Friday $3.3M, Weekend $12M, Cume $573M

6. Best Exotic Marigold (Fox Searchlight) Week 6 [1,298 Theaters] PG13

Friday $874K, Weekend $3.1M, Cume $30.9M

7. What To Expect When (Lionsgate) Week 4 [2,087 Theaters] PG13

Friday $850K, Weekend $2.7M, Cume $35.7

8. Battleship (Universal) Week 4 [1,954 Theaters] PG13

Friday $700K, Weekend $2.4M, Cume $60.0M

9. The Dictator (Paramount) Week 4 [1,651 Theaters] R

Friday $625K, Weekend $2.0M, Cume $50.1M

10. Dark Shadows (Warner Bros) Week 5 [1,550 Theaters] PG13

Friday $425K, Weekend $1.5M, Cume $73.9M

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