The Official TASM Weekly Thread (6 Day EST-140m) (Warning: Whiten Out Spoilers/Spoiler Tags)

[Biggestgeekever]

Yeah, unless someone wants to come up with a way they could have marketed that would have gotten them a better OD, the marketing was obviously very effective.

[druv10]

Exactly my point. They advertised the hell out of it, and the footage in the ads was pretty good.

Absolutely, TASM was completely tied to the NBA finals and those finals had some high ratings. Marketing by Sony was pretty effective considering the OD.

[Dementeleus]

When you have a very high-profile franchise, the quality of the marketing is almost beside the point, at least in terms of the opening day. Blanket wall-to-wall coverage will win out every time.

[FishMB]

So is it looking like 28.65 million Wednesday?

[druv10]

I want 30M+ Wednesday but I can live with 28M+.

[FishMB]

Tuesday minus midnights was roughly 27.5 million... I think it will slightly increase over that but I'm not BO knowledgeable.

[druv10]

I know, and I don't care. I thought it sounded like bullshit, but I was just reporting what we had on our website where we got our runtimes. Anyone would have done the same damn thing if they were in my shoes.

I don't blame you for 91 minutes or the 12 tickets update but Baumer ran with it and haters followed so you've some responsibility.

[Samson]

$300 million is locked. $350 million is off the table. $325 million is up in the air.Transformers comparisons are giving us an incredibly accurate estimate.With a $230 million budget, and $200 million print & advertising campaign, they'll have to breakout in more than just Asia to break even. VERY interested to read some European numbers.

[riczhang]

So is it looking like 28.65 million Wednesday?

How did you get this number?

[FishMB]

How did you get this number?

I consulted my Mewtwo

[TLK]

$300 million is locked. $350 million is off the table. $325 million is up in the air.Transformers comparisons are giving us an incredibly accurate estimate.With a $230 million budget, and $200 million print & advertising campaign, they'll have to breakout in more than just Asia to break even. VERY interested to read some European numbers.

Don't know about the production budget but big studios get a ton of corporate sponsorship to pay for marketing budgets for movies like this. Everything from product placements in the movie to contracts with soft drink, apparel companies etc. Edited July 5, 2012 by TLK

[Dementeleus]

Yeah, Sony didn't pay anywhere near $200m for all the marketing.

[CJohn]

I want some true Wednesday numbers please.

[Dementeleus]

I want some true Wednesday numbers please.

You won't get 'em 'til Monday.

[FishMB]

I want some true Wednesday numbers please.

I'm assuming everyone here does

[CJohn]

You won't get 'em 'til Monday.

Whaaaaaaaaaaaaaaaaaaaaaaaaaaa?? I am getting the fuck out of here

[Fake]

Any update from Rth, THR etc....?or sales report from rallax, Mandeep?

[Lordmandeep]

Its a holiday in the US and a normal day in Canada, so theater reports are useless today...

[Walt Disney]

I want some true Wednesday numbers please.

You need to wait about 5 years to get true wednesday numbers.

[redfirebird2008]

You need to wait about 5 years to get true wednesday numbers.