Ezen Baklattan Posted October 19, 2012 Share Posted October 19, 2012 The four-quel curse strikes again. Link to comment Share on other sites More sharing options...
SchumacherFTW Posted October 19, 2012 Share Posted October 19, 2012 I love the fact that there is now potential for this to drop to a Saw IV level if that number holds. Would be kind of awesome in my opinion. Link to comment Share on other sites More sharing options...
Jack Nevada Posted October 19, 2012 Share Posted October 19, 2012 The "scariest" part in Woman in Black that had Radcliffe tumbling from a jump scare to the next in the big mansion was so stupid. 1 Link to comment Share on other sites More sharing options...
Impact Posted October 19, 2012 Share Posted October 19, 2012 I knew people were overpredicting this Link to comment Share on other sites More sharing options...
#ED Posted October 19, 2012 Share Posted October 19, 2012 40M was over predicting? Link to comment Share on other sites More sharing options...
iceroll Posted October 19, 2012 Share Posted October 19, 2012 I hope this goes up, and I think it will because most of its business will come from late night showings. Link to comment Share on other sites More sharing options...
Impact Posted October 19, 2012 Share Posted October 19, 2012 40M was over predicting?Well there were people saying 50M :PI was saying it would drop as it is a part 4 among other things.... Link to comment Share on other sites More sharing options...
TLK Posted October 19, 2012 Share Posted October 19, 2012 (edited) Tell me you're kidding. You can't seriously be on a movie box office website and believe they spent 150 mill on PA4. Why not? What is the going rate for Primetime ads on NBC, CBS, ABC etc.? That's just US TV market, there is print and internet advertising, international marketing, distribution costs etc. 100 million Worldwide expenses for a mid-budget movie is pretty standard these days. Even for small movies, the cost of marketing is typically in the $20 million range. Kevin Smith didn't even try to sell his movie "Red State" to studios because the production cost of the movie was less than $5 million and big studios don't buy movies unless they are willing to mount a $20-25 million ad campaign to support it. Edited October 19, 2012 by TLK Link to comment Share on other sites More sharing options...
TLK Posted October 19, 2012 Share Posted October 19, 2012 This article is from last year. - About $100,000 for 30 second TV ad on Network channels.http://www.adweek.com/news/television/their-prime-broadcast-spot-costs-soar-132805 Marketers looking to buy time on broadcast television have had to dig a little deeper, as the average cost of a prime-time spot is just shy of $110,000 a pop.According to analysis by New York independent media agency TargetCast tcm, the average price of a 30-second spot in the first quarter of 2011 was $108,956, up 5 percent from the year-ago period. The percentage increase translates to an average hike of $5,000 per ad.Thanks to its dominance among the 18-49 demo, Fox continues to lead the way in pricing, with an average Q1 unit cost of $188,974. Curiously, that represents a 6 percent decline from the first quarter of 2010, when TargetCast pegged Fox’s average spot at a hair above $200,000. Link to comment Share on other sites More sharing options...
Crusader Posted October 19, 2012 Share Posted October 19, 2012 I don't buy it Then movies never make profit ... like EVER Link to comment Share on other sites More sharing options...
rockNrollaDIM Posted October 19, 2012 Share Posted October 19, 2012 Me either. There must be package deals in place. And, if I'm not mistaken a typical TV spot is usually 10-15 seconds. Link to comment Share on other sites More sharing options...
CJohn Posted October 19, 2012 Share Posted October 19, 2012 That number is bloody awful. It may not break 30M OW. The PA franchise may be over. This is what happens when you release something like Paranormal Activity 3.Any news on Alex Cross? Link to comment Share on other sites More sharing options...
Impact Posted October 20, 2012 Share Posted October 20, 2012 Well as pointed out before-part 4 is usually where films drop like a rock. Not until recently part 4 was where films started to do really bad. Link to comment Share on other sites More sharing options...
#ED Posted October 20, 2012 Share Posted October 20, 2012 $100,000 for a commercial? The Avengers had more commercials than anything I seen this year. 10 commercials a day = $1M? Somehow doubt this... Link to comment Share on other sites More sharing options...
Impact Posted October 20, 2012 Share Posted October 20, 2012 Maybe its 150M in Japanese Yen Link to comment Share on other sites More sharing options...
JackO Posted October 20, 2012 Share Posted October 20, 2012 (edited) Damn, looks like PA4 will miss 40M. But Argo had an amazing hold. I need a couple more holds like the ones it is looking to get this weekend! According to early returns, the fourth installment in the "Paranormal" franchise is on track for $17 million Friday, which includes Thursday's latenight haul of $4.5 million. "Paranormal Activity 4" has secured the No. 1 spot at the domestic box office, as expected, with Paramount's horror sequel scaring up between $35 million-$37 million for the weekend. The weekend's other newcomer, Summit's actioner "Alex Cross," is tracking between $12 million-$16 million. Warner Bros.' CIA thriller "Argo," meanwhile, is holding very steady in its sophomore frame with approximately $15 million, according to early estimates. The Ben Affleck pic, riding a 95% fresh rating on RottenTomatoes, is down only 25% from opening weekend, despite having roughly the same theater count. "Argo" leads a pack of hearty holdovers. Fox's "Taken 2" and Sony's Adam Sandler toon "Hotel Translyvania" are both eyeing $11.5 million this weekend. http://www.variety.com/article/VR1118061028 Edited October 20, 2012 by JackO Link to comment Share on other sites More sharing options...
Ezen Baklattan Posted October 20, 2012 Share Posted October 20, 2012 This will be the first PA film that never sees a weekend PTA of $10k+. Link to comment Share on other sites More sharing options...
Impact Posted October 20, 2012 Share Posted October 20, 2012 This will be the first PA film that never sees a weekend PTA of $10k+.You never know-its 2nd weekend could jump or it could lose so many theaters on weekend 2 that.... Link to comment Share on other sites More sharing options...
Crusader Posted October 20, 2012 Share Posted October 20, 2012 Excellent for Argo With awards hype 100 mil will be easy Link to comment Share on other sites More sharing options...
The Dark Alfred Posted October 20, 2012 Share Posted October 20, 2012 It absolutely bombed in the UK. 40m would be huge for this. PA3 was awful, PA4 is the same crap, it's incredible that the franchise still draws that many people in. Link to comment Share on other sites More sharing options...
