China Box Office Thread | Deadpool & Wolverine- July 26

[Peeta Tong Karanasios]

How much box office Rio has right now?

$ please

[PDC1987]

Question, who pays for a Hollywood film's marketing and distribution in China, the studio or the Chinese government? If it's the studio I don't see how most films are profiting on their Chinese release for the studio given that 25% share.

Edited April 28, 2014 by PDC1987

[pepsa]

How much box office Rio has right now?

$ please

 

32M $

[Robert Cain]

Question, who pays for a Hollywood film's marketing and distribution in China, the studio or the Chinese government? If it's the studio I don't see how most films are profiting on their Chinese release for the studio given that 25% share.

 

Question, who pays for a Hollywood film's marketing and distribution in China, the studio or the Chinese government? If it's the studio I don't see how most films are profiting on their Chinese release for the studio given that 25% share.

The Chinese distributor--CFG or Huaxia, or both--pays for distribution and marketing, though they tend to spend very little, 5-6 million RMB or so in many cases. The Hollywood studios have increasingly stepped in with their own marketing and advertising spends to augment the Chinese distributors' spending. These numbers can be substantial-- Paramount is said to be spending over $15 million in cash on TF4's advertising, and there will be tens of millions more in co-op advertising and 'soft dollar' promotion of the film.

[Olive]

Heard that Sony spent $1.5M on marketing Spidey 2.

[fmpro]

Heard that Sony spent $1.5M on marketing Spidey 2.

Thats very low considering the 170-190 mill P&A budget

[Archerdude]

Apparently Universal spent North of US$3 Mil on Despicable Me 2.

[baumer]

Sorry if this has been asked before but is ASM2 opening this weekend in China?

[Olive]

Sorry if this has been asked before but is ASM2 opening this weekend in China?

Yep, on Sunday, a work day after 3-day holiday.

[baumer]

Yep, on Sunday, a work day after 3-day holiday.

 

Why?  I don't get it.  Can you explain?

[Olive]

Why?  I don't get it.  Can you explain?

Local movie protection, only local movies are release during holiday.

[baumer]

Local movie protection, only local movies are release during holiday.

 

wow!  

 

Thanks for that.  I had no idea.  China really is an interesting market.

[A Marvel Fanboy]

Too busy for making analysis and predictions for the coming May holiday. So I will just borrow the predictions from another observer for this week (4.28~5.4):

 

1. The Great Hypnotist ----- 178m ----- NEW

2. Classmate ----- 162m ------ 264m

3. ASM2 ----- 56m ---- NEW

4. Iceman ----- 55m ----- 124m

5. CA2 ------- 27m ------ 698m

[baumer]

So to figure out the American $s, its divided by 6?

[Fake]

So to figure out the American $s, its divided by 6?

6.25

[Olive]

Tuesday Est

Classmate............18.7M.............147M

Hypnotist..............18.1m.............new

Iceman.................5.3M................85M

CA2.....................,2.8M...............677M

Demon.................1.4M...............102M

Trans...................1.4M...............115M

Rio2.....................1.5M...............201M

[Donald]

thats low for hypnotist........

[Olive]

[baumer]

Is there a release date for Transformers yet?

[A Marvel Fanboy]

Surprisingly Classmate will be the biggest grosser of May holiday 2014. Should do stunning 450m+ with that kind of holds heading into holidays. At this point it is clear that nostalgic romances/comedies (So Young, American Dream in China, Classmate) can always hit big in China. Apparently audience flock to those movies.

 

Iceman not just flopped, but bombed. Hypnotist underwhelms with 15m OD.

 

 

Is there a release date for Transformers yet?

It's always 6.27.