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Around what I expected for King Arthur, but I'm surprised at the sub-$20 million debut for Snatched. With Mother's Day and no real competition, a decent marketing campaign should have at least gotten a debut similar to The Boss last year. May not even reach $45 million DOM if WOM is bad. King Arthur may barely hit $30 million DOM. Good thing Alien, Baywatch and POTC5 should all put up solid numbers. GotG Vol. 2 held as expected. I still expect it to rebound next weekend. It should have a stronger hold than CW did and could even narrowly edge out its 3rd weekend gross ($33-35 million). I also think double-features with Pirates 5 should help its Memorial Day hold.

Captain America 3 had weak competition. Out of all the Marvel films released in May, only the first Avengers had weaker competition (MIB3 being the only film to do more than $70 million DOM besides Avengers 1). I'd say WOM and too many preceding films limited CW's potential (still phenomenal for a third film in the Captain America franchise) By contrast, GotG Vol. 2 has average competition (Alien, Baywatch and POTC5 are easily stronger than Neighbors 2, Angry Birds and X-Men Apocalypse), but there's less mythology bogging it down, so I could see it having slightly better legs than the other Marvel sequels (2.6x-2.7x)

I doubt GotG Vol. 2 went lower than Deadline's initial predict ($62 million). $62-65 million is my guess for the weekend since it had better Sat/Sun holds than Civil War and Avengers 2.

$8.7 million (-30%) $8.4 million (-5%) $18.8 million (+130%) $29.4 million (+60%) $22.1 million (-25%) $70.2 million 2nd weekend (-52% drop), $255.8 million 10-day total - could be lowballing the Sunday hold or Friday bump. Since Alien appears to be a hard-R action film and Pirates will likely share double-features with GotG Vol. 2, its following two weekends could have solid holds. Perhaps POTC2 is a more accurate comparison than Civil War or Avengers 2.

$8.1 million $7.8 million $17.5 million $28.7 million $21.6 million $67.8 million 2nd weekend (-53.5% drop, $252.1 million 10-day total) If you subtract previews, that would be around a 47.5%-48% 2nd weekend drop. Since it's held better than Civil War so far, $65-70 million 2nd weekend wouldn't be surprising, given Mother's Day might give it a sub-20% drop on Sunday.

Yep, I don't see it not making the top 15. It's likely locked for a 3x-3.5x depending on reviews since there's nothing in its target market until September 15th. I actually think it and Emoji will coast their way into the summer top 10, assuming Mummy underperforms slightly and TF5 plummets. Guardians of the Galaxy Vol. 2: $430 million Spider-Man - Homecoming: $355 million Despicable Me 3: $315 million War for the Planet of the Apes: $245 million Dunkirk: $235 million Wonder Woman: $220 million Cars 3: $210 million Pirates of the Caribbean - Dead Men Tell No Tales: $180 million The Dark Tower: $170 million The Emoji Movie: $145 million Transformers - The Last Knight: $135 million Baywatch: $125 million The Mummy: $120 million Girls Trip: $105 million Captain Underpants: $100 million

I'm really saying any of the action/thriller films scheduled for September or October (Kingsman 2, American Made, Blade Runner 2049, The Snowman, Geostorm, Cloverfield 3) should have considered an August release date. If The Dark Tower does sub-$40 million OW and Annabelle 2 does $24-26 million OW, August will be unbelievably barren, even moreso than 2015. There's more definitely room either on August 11th or August 18th for a mid-budget film to do well. For that matter, My Little Pony would also be a good fit for a move to August so it doesn't have Ninjago slightly eating into its audience. Nut Job 2 and Leap! are comparatively weak family competition.

Either this or American Made should move to August. It doesn't make sense to stay in September/October when there's less room for success during this period compared to a wide-open August (the first half boosted by summer weekdays and the second half boosted by solid holds and Labor Day weekend). Blade Runner 2049 should steal both films' thunder if it gets decent buzz

But everyone was shocked Hidden Figures got a PG - most everyone predicted PG-13. And you can tell from the language included in the film Fox expected to get a mild PG-13 like The Help (another film that probably could have gotten a PG with a couple profanities cut out). If it weren't for the one F-bomb in La La Land, that would be another example of a PG-rated film that doesn't target families. The King's Speech could have easily gotten a PG if not for the cluster of profanities (in both the PG-13 and R versions). There are recent examples, though: The Second Best Exotic Marigold Hotel The Hundred-Foot Journey most Sherwood Pictures/Pure Flix releases (only the Affirm Films releases explicitly target families) Life of Pi Mr. Holmes Love & Friendship The Walk Meet the Patels Into the Woods (pretty risqué for a family-friendly Disney film) The Secret Life of Walter Mitty 2016 Obama's America The Big Year Letters to Juliet The Last Song Just Wright Leap Year Extraordinary Measures Michael Jackson's This is It Bride Wars Confessions of a Shopaholic Fame (2009) New in Town Amelia The Young Victoria Bandslam Some target pre-teens/teens, but none of the above would really appeal to someone under the age of 10 or 11, nor would the average parent think to take a young child to any of the above films except maybe Into the Woods

May (14 down, 22 to go) Guardians of the Galaxy Vol. 2: $170 million/$425 million Pirates of the Caribbean - Dead Men Tell No Tales: $65 million 3-day/$80 million 4-day/$170 million Baywatch: $37 million 3-day/$45 million 4-day/$55 million 5-day/$130 million Alien - Covenant: $45 million/$115 million Snatched: $30 million/$105 million June (20 down, 16 to go) Despicable Me 3: $110 million/$315 million Wonder Woman: $90 million/$230 million Cars 3: $70 million/$210 million Transformers - The Last Knight: $50 million/$140 million The Mummy: $45 million/$120 million All Eyez on Me: $35 million/$100 million July (25 down, 11 to go) Spider-Man - Homecoming: $130 million/$355 million Dunkirk: $55 million/$225 million War for the Planet of the Apes: $75 million/$220 million The Emoji Movie: $40 million/$150 million Girls Trip: $25 million/$100 million August (26 down, 10 to go) The Dark Tower: $50 million/$165 million September (29 down, 7 to go) It: $60 million/$155 million Kingsman - The Golden Circle: $45 million/$120 million Ninjago: $35 million/$115 million October (30 down, 6 to go) Blade Runner 2049: $50 million/$155 million November (35 down, 1 to go) Justice League: $145 million/$305 million Coco: $63 million 3-day/$90 million 5-day/$270 million Thor - Ragnorak: $95 million/$235 million Murder on the Orient Express: $40 million/$130 million The Star: $30 million/$110 million December (39 down, 3 over the record) Star Wars - The Last Jedi: $255 million/$820 million Jumanji - Welcome to the Jungle: $25 million 3-day/$36 million 5-day/$160 million Pitch Perfect 3: $30 million/$125 million The Greatest Showman on Earth: $20 million/$110 million

With Cars 3 getting a G rating, I hope this and Ferdinand both receive the G rating, too - not enough kids movies today get one.

The MPAA has overcompensated with PG ratings for a while. Since 2002, the PG rating has been overused on family fare. Here's a list of films that should be rated G:

How high does everyone think this list will go once the May-August releases are out? I'm thinking 5 for May, 6 for June, 5 for July and 1 for August.

If it weren't for the utterly desolate August lineup, I'd agree at $55-75 million DOM. It'll at least do Angry Birds numbers IMO (smaller OW/similar finish).

A Logan A- The LEGO Batman Movie B- Going in Style

Don't know how they've projected the entire weekend already B&TB and Boss Baby will probably do the numbers they're projecting, but Smurfs would be a shocking hold (and likely lead to $60-70 million DOM given the minimal competition until May 19th) and F8 might still end up closer to $49-51 million for the previews+actual Friday numbers

Animated Spider-Man, Mary Poppins Returns. Mortal Engines and possibly the Han Solo anthology already make the competition fierce for Aquaman. Add in the general loathing of Aquaman as a character and the typical reception for DCEU.... $125-150 million DOM sounds about right. New Mutants seems like it'll do smaller numbers, but I wouldn't be shocked if it goes higher