James

Wow, color me surprised. This looks great!

OMG. This looks... Seriously, I can't wait for this!

Moko hasn;t updated yet on OS, but Ayer tweeted on Thu or Friday that the movie crossed 600m WW.

Lol, yeah. How could I forget about that??

It still is the leggiest CBM of the year... for now. All in all SS was a huge hit. 710m WW on a 175m budget without China seems excellent to me. GotG made 677m without China on a similar budget and that was hailed to no end. So the only reason why people won't do the same for SS is pure bias.

The irony of that happening after all the shit it got for the 'TOXIC' WOM around here... And it will happen.

The most fun runs to track were Tarzan and Pets, but the most surprising run of the summer definitely goes to Bad Moms. It probably destroyed STX's most wild expectations.

You should be banned for that

That seems quite good for Lights Out no? How much can we expect for it?

Well.... Wizarding World >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> DC/SW >>>>>>>>>>>>>>>>>>>>> Marvel

I hope SS will recover. It doesn't seem to have bad WOM. Pets, which has good WOM and is later in it's run (plus a family movie) fell more.

So around a 35% increase for SS. Great for it!

That's a 3m increase over estimated! Nice! And the week-to-week drop from holdovers is around 45%. That is great!

I honestly have no idea. A good guess is that Disney has a better relationship with Romanian distributors than other companies, just like they do in China. Also, they seem to prefer to use money for a wider release rather than concentrate on a big marketing campaign which seems pretty dumb to me. Yes, most movies will end up not really bombing thanks to the very wide distribution, but it is also very hard have to have a true monster movie that way. It worked for SW7 because the name sold it, but Marvel for example can't seem to be able to break out from it's core fanbase, which is what DC and WB have been doing with their great marketing campaigns. In the end, you don't need a huge screen count - you just need your movie to sell: Furious 7, the most attended movie of the 21st century, only opened on 75 screens. That's what Disney can't seem to understand.

I agree. Fun fact: it is the 20th most attended movie of the 21st century. Absolutely mind blowing run.

Suicide Squad might end up with better legs than Deadpool, BvS and Civil War no? Bad WOM lol.

WEEKEND BOX-OFFICE We had yet another great week, mostly thanks to Suicide Squad registering another massive frame. All newcomers disappointed to certain degrees. And all in all, August is on fire, way up from last year. - Suicide Squad retained it's top spot for a third weekend, blowing past 300.000 admissions. It's 54% drop was actually a very good one considering it was coming after a holiday-inflated weekend and after the movie lost it's IMAX and 4DX screens to Ben-Hur, plus a bunch of other screens to the other releases (4 wide releases!). But, again, the story is it's week days. In the Mon-Thu frame the DC movie brought in a huge 60.000 admissions. For comparison, after 17 days in release: In the next few days Suicide Squad will pass Deadpool to become top CBM ever and by Sunday it should also pass The Jungle Book to become the biggest movie of the year. $2m, 400.000 admissions and a place in the All Time Top 10 are locked for it. It is also the leggiest CBM of the year already and by the end of this run it should come close to a 5x multipier, compared to 3x for Deadpool, 2,4x for Captain America: Civil War and 2.36x for Batman v Superman (I am excluding X-Men: Apocalypse because of it's previews/OW separation, but even so, Suicide Squad will also beat that in the next few days). It's really incredible to think that at the beginning of the year Disney/Marvel had the Top 3 biggest CBMs and also the biggest opening for a CBM and now they lost them all. And looking at the near future, I see nothing but DC dominance for the market. - Ben-Hur debuted in second but it's 21.079 admissions and $120k are very disappointing. This is the kind of movie that should have done better, especially with IMAX and 4DX. But maybe it will have good holds and crawl to $500k. - War Dogs opened in 3rd with a meh 16.664 admissions and $84k. - The Secret Life of Pets had to settle for 4th after a light 41% drop, but it's cume is now a great $685k, as it continues it's road to $1m. Just like Suicide Squad, it's weekdays are massive, which show it has adult appeal, like Minions had. - Pete's Dragon bombed in 5th, opening to 11.683 admissions (and $55k) that came from a ridiculous 105 screens. That is the 6th widest opening of the year, after another 5 Disney movies lol. A lot of these movies would've been even bigger bombs without the absolutely stupid number of screens. But oh well. - And the last wide release, Barbie: Star Light Adventure, began it's run with 6.267 admissions and $25k, which is actually almost double than what the last Barbie movie opened to. - Ice Age: Collision Course dropped 43% and finally passed the $1m border. And while undoubtedly a success, the fact that it will end it's run with less than $1.2m means a huge fall from it's predecessors. - Sausage Party was down 50% from it's opening weekend (still a bomb), while Lights Out closes the top after a huge 68% drop. Top 10 Next week's releases: - Mechanic: Resurrection - Don't Breath - Marauders - Nine Lives - Kiki, el amor se hace Presales for Mechanic: Resurrection are very good. The last Jason Statham vehicle, Wild Card, opened with almost 22.000 admission. I think 30.000 admissions is likely for Mechanic and 40.000 is possible also. Don't Breath, Nine Lives and Marauders should all gun for 10.000 adm, while Kiki is lucky if it hits 1.000. 2016 Top 20

Where is that from?

This is such a massive win for WB. With France, Japan and some smaller markets still left to open I think it will get around 140m. 28x it's budget lol

I see your point. But at the same time you have Star Wars. I do think Potter has a strong enough fanbase to retain most of it's audience.

It has enough fuel left in the tank to reach 305-310m DOM. So it would need around 390m from OS. It is already at 310.4m after a 38m weekend with Greece and Japan still left to open. Those 2 should add around 20m. So it only needs 60m from the current markets, which I think will happen.

I have a feeling SS's Sunday number in US is underestimated. That's a huge drop compared to the rest of the movies. Anyway, at this point, 700m should happen.

From what I see from the chart the lowest Potter opening week from the first 5 movies (that have figures) is HP5 with 2.4m, without previews. 1m first week would be a 40% retention rate, which is pretty dismal no? With such an opening is it even possible to make 30m in Germany?

Thank you! So I guess 2m admissions for the first week is too much to hope for.

So there's still a pretty good chance for 700m WW. That is great for it!