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Everything posted by Poseidon
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I'm not saying, that weather had no effect, but guys, SW still had a "worse" drop than all the other movies. Luckily for the Box Office, there storms hit in areas with lower population and in areas with lower admissions per capita. And also in areas, being used to some inches of snow in winter. Still, expect a 30m+ monday, a flat Tuesday, followed by 27m on wednesday and 21m on friday, with a gigantic 98-100m weekend to follow. And don't act surprised, it won't hit Avatars drops. It's Star Wars, with a completely unique and different run, that is amazing in its own way, but the way won't be writen by Avatar as a role model.
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Well, when I was talking about "us" and "over here", I thought it would implement, I'm from Germany, too. Wow, I was not aware, that lightning might have that much of an effect other than the power lines. Is this a mountain thing?
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I think americans would laugh about our investment for thermal insulation, if they knew what we do over here. But thank god, we also have a more reliable powerline system. I will never understand, why you would place powerlines above ground, when they get affected by the weather that often. Tornados, Blizzards, Hurricanes. Would make it safer, especially in the US, where some areas are heavily affected by some severe weather every year.
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I see, so "Sisters" was underestimated. Must be playing in Florida and California only. No weather effects, great tactics by the distributors.
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They had Point Break with an estimated 15% Sunday drop. This was never going to happen. Same for Creed with slightly sub 20%. Compared to 2009, those projections were off.
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Close downs in Germany because of snow? No way. For years the north and east parts of Germany are more hit by snow and cold, only the areas close to the sea are warmer. For years, life in the US stands still, as soon as there's a bit of snow. I will never understand, why they just won't prepare for it. And of course our media is US centered. Also in terms of weather. So you might think it is severe, but they report pretty much everything. Who cares about snow in Lithuania, though?
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I was using todays currencie ($) for a reason. Next stop in the discussion should have been admissions. The only true proof for success imo. So yeah, it does not compensate in $, but when all is said and done, we'll have a giant second or 3rd place overseas, but it's paling compared to the domestic performance.
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Well, i was searching for pictures of Avatar-Tickets. Found 2. Same movie, same day, same time, same format (3D/2D/IMAX) In both cases, the ticket for SW7 was $3,50 higher then it was for Avatar. In Germany, you have at least another 2€ extra compared to back then. So much for bad exchange rates. Ticket Price Inflation after Avatar was ridiculous.
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So 147m as the absolute worst case for Star Wars.
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I have the impression, that christmas day is even bigger now than it was in 2009, so we'll see what happens, but I wouldn't be surprised by some bigger drops tomorrow. To put in statistics, what I mean: 2008 vs. 2014 Openers 2nd day drops: 2008: Marley & Me 3% Benjamin Button: 14,5% Bedtime Stories: 4,3% Valkyrie: 3,6% 2014: Unbroken: 20,1% Into the Woods: 19,2% The Gambler: 31,6% Big Eyes: -26,1%
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I'd rather see it going the Sherlock Holmes-way with a 38m WE and a 125m total.
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So what I'm seeing at theaters with reserved seating is, that SW is obviously going 75%+ all day, but 2nd is Joy, which is going pretty big too, same for Daddy, which looks like a very convincing 3rd place. Next is the big short, which is filling theaters well, but due to lower capacity, it might come in just in the range of Concussion, which is looking solid but that's it. Point Break should be happy to crawl past 8m or so, not looking too great.
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It was there from the start, but "high" was the last word in the upper row, so the 20-30m looked to be isolated, with only a quick look at numbers. Btw: I would take those numbers, all of them, with a big grain of salt (not only because they are early), as christmas day matinees usually are gigantic. They say, SW is performing slightly below last week, so I would guess, that the gap would get bigger with later showings, as they tend to be a bit slower on CD.