Mojo should aggregate gross figures for different regions of the world: North America, Latin America (incl. Mexico?), Europe (you could break it down further to Northern & Southern & Russia+Eastern Europe), UK + Australia, Asia, which could be sub-divided into South East Asia (Malaysia, India, Indonesia, Philippines etc) and Northern Asia (China, Korea, Japan). Although Chinese & Japanese taste vary a lot. Africa & Middle East are fast growing emerging markets but still not substantial.