The film is playing up the "break the 4th wall" type marketing that worked with Deadpool. In addition, the film doesn't take itself too seriously, based on the trailers. This is tongue-in-cheek advertising.
That said, I have my tickets for Thursday at 7:15pm and I fully expect it to be cheesy and even cringe worthy at times. We shall see. My theater only had 6 other seats sold when I bought the ticket yesterday so...., lower OW incoming I'd guess pending lots of walkups.