Wednesday Numbers (05/15)(Trek 3.25M early IMAX+midnts, GG 3.9, IM3 3.8)

[kayumanggi]

lol at the theories now

[MovieMan89]

Good WOM will allow for good legs, but unlike 2009 ST2 is not the movie of the month. 

 

The problem is I don't see many people talking about this movie. No it won't get "bad" WOM, but I'm not sure it will get much of any WOM at all. Unlike ST09, it won't be a conversation maker. It could be in deep trouble if it really only does 85m for the 4 day.

[RichWS]

It's early.

 

Quite!

[Jandrew]

Maybe Trek should've opened last May.   

[Biggestgeekever]

I don't know, my gut tells me most of the industry is not going to accurately predict how much business will go up on Friday. The release date change wasn't even mentioned in the marketing until what, a week ago?

 

That's the only excuse I'll use, though. I'll be damned if I turn Star Trek into a plan B film. 

[ChD]

Maybe Trek should've opened last May. 

 

Maybe Trek shouldn't have opened at all.

[Sam]

Cumberbatch Effect will command the numbers to go up 

[#ED]

I still don't believe it.

[MovieMan89]

Maybe Trek should've opened last May. 

 

It really should have opened May '11. I feel like that's when the general public was expecting it and would have been most hyped for it. This should be Star Trek 3 opening right now.

Edited May 16, 2013 by MovieMan89

[Lordmandeep]

Maybe Trek should've opened last May. 

 

 

Dude TA would overwhelmed it.. 

[Dementeleus]

I don't get why BTC thinks its still going to drop Saturday, even with Wed previews + Thursdsy to take away front loading.

[Sam]

Maybe Trek should've opened last May. 

Yeah, with the weak competitions last May, Trek could have co-exist well with TA. It's a maybe though.

[MovieMan89]

I don't know, my gut tells me most of the industry is not going to accurately predict how much business will go up on Friday. The release date change wasn't even mentioned in the marketing until what, a week ago?

 

That's the only excuse I'll use, though. I'll be damned if I turn Star Trek into a plan B film. 

Yep. Not making excuses for it, but I do think that's a genuine possibility too. People just didn't know enough about the release change and it could blow up on Friday. We'll see.

[Bumblebee]

I went to a late night showing and it had about 20 people in a theatre for 200, it got a good reception but I guess we were the diehards. It certainly doesn't feel "movie of the month" though in terms of buzz. I worry that its going straight from Iron Man to FF6 with TGG syphoning off all the extra.

 

That said I'd be surprised if the 4 day went as low as $84 million.

[RichWS]

I don't get why BTC thinks its still going to drop Saturday, even with Wed previews + Thursdsy to take away front loading.

 

Yeah, that's odd. 

[MovieMan89]

Does anyone know what the whole point of the release change was anyways? It really never made any sense to me.

[grim22]

Got clarification from Whitewalls (the user at HSX) that he doesn't think BTC includes midnights, although he is not sure. So the actual projection is 85-88M for the 4 day from BTC. 

[RichWS]

Does anyone know what the whole point of the release change was anyways? It really never made any sense to me.

 

To get an extra day before next weekend's releases.

[Dragon]

Fast six's Friday evening Presale for next Friday is about the same as ST2 for tomorrow at my theater 

what is it?

[kayumanggi]

I don't know, my gut tells me most of the industry is not going to accurately predict how much business will go up on Friday. The release date change wasn't even mentioned in the marketing until what, a week ago?That's the only excuse I'll use, though. I'll be damned if I turn Star Trek into a plan B film.

I agree.