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theultimatebiu

WKND BO: #StarTrek $70.6M/$84.1M, IronMan3 $35.2M/$337.1M, Gatsby $23.4M/$90.2M

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I am pretty sure they put "From the director of Titanic" for Avatar too. Doesn't mean Cameron isn't a brand. 

 

Cameron wasn't quite on Spielberg's level prior to Avatar. Avatar took him into that stratosphere. It was 12 years since he made a movie. That's a long time and the general audience is ADD. Spielberg could quit for 12 years and they would still know who he is, but that is what happens when you work on 4 iconic movies like Jaws, Indiana Jones, ET, and Jurassic Park. Cameron before Avatar only had two iconic projects: Terminator and Titanic. Now he has 3 and one of them is very recent, so his fame has been elevated.

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Rank* Title Friday

5/17

(Estimates)

Saturday

5/18

(Estimates)

Sunday

5/19

(Estimates)

Monday

5/20

1 STAR TREK INTO DARKNESS

Paramount

3,868

$22,055,000

+91.2% / $5,702

$35,591,000 / 2

$27,500,000

+24.7% / $7,110

$63,091,000 / 3

$21,000,000

-23.6% / $5,429

$84,091,000 / 4

N/A

2 IRON MAN 3

Buena Vista

4,237

$9,512,000

+188.5% / $2,245

$311,404,000 / 15

$15,467,000

+62.6% / $3,650

$326,871,000 / 16

$10,203,000

-34% / $2,408

$337,073,000 / 17

N/A

3 THE GREAT GATSBY (2013)

Warner Bros.

3,550

$7,650,000

+123.2% / $2,155

$74,394,000 / 8

$9,555,000

+24.9% / $2,692

$83,949,000 / 9

$6,210,000

-35% / $1,749

$90,159,000 / 10

N/A

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Rank* Title Friday

5/17

(Estimates) Saturday

5/18

(Estimates) Sunday

5/19

(Estimates) Monday

5/20 1 STAR TREK INTO DARKNESS

Paramount

3,868 $22,055,000

+91.2% / $5,702

$35,591,000 / 2 $27,500,000

+24.7% / $7,110

$63,091,000 / 3 $21,000,000

-23.6% / $5,429

$84,091,000 / 4

N/A 2 IRON MAN 3

Buena Vista

4,237 $9,512,000

+188.5% / $2,245

$311,404,000 / 15 $15,467,000

+62.6% / $3,650

$326,871,000 / 16 $10,203,000

-34% / $2,408

$337,073,000 / 17

N/A 3 THE GREAT GATSBY (2013)

Warner Bros.

3,550 $7,650,000

+123.2% / $2,155

$74,394,000 / 8 $9,555,000

+24.9% / $2,692

$83,949,000 / 9 $6,210,000

-35% / $1,749

$90,159,000 / 10

N/A

 

 

 

That seems like a strong Sunday hold. Could be some egg on Paramount's face tomorrow when Sunday comes in lower than that.

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Rank* Title Friday

5/17

(Estimates) Saturday

5/18

(Estimates) Sunday

5/19

(Estimates) Monday

5/20 1 STAR TREK INTO DARKNESS

Paramount

3,868 $22,055,000

+91.2% / $5,702

$35,591,000 / 2 $27,500,000

+24.7% / $7,110

$63,091,000 / 3 $21,000,000

-23.6% / $5,429

$84,091,000 / 4

N/A 2 IRON MAN 3

Buena Vista

4,237 $9,512,000

+188.5% / $2,245

$311,404,000 / 15 $15,467,000

+62.6% / $3,650

$326,871,000 / 16 $10,203,000

-34% / $2,408

$337,073,000 / 17

N/A 3 THE GREAT GATSBY (2013)

Warner Bros.

3,550 $7,650,000

+123.2% / $2,155

$74,394,000 / 8 $9,555,000

+24.9% / $2,692

$83,949,000 / 9 $6,210,000

-35% / $1,749

$90,159,000 / 10

N/A

 

 

I can understand Iron Man's Sunday drop but why is Gatsby's  Sunday drop so big? And that's a pretty small drop for STID for Sunday. I guess it can happen.

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BTC forecast: FF6 90m 4day...

 

I can understand that since TH3 is opening the same day. They will cannibalize each other. To what extent we will see next weekend.

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I can understand Iron Man's Sunday drop but why is Gatsby's  Sunday drop so big? And that's a pretty small drop for STID for Sunday. I guess it can happen.

 

So that explains Thursday to Saturday numbers for STID. People thought it was coming out on Sunday!  :P

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