WKND BO: #StarTrek $70.6M/$84.1M, IronMan3 $35.2M/$337.1M, Gatsby $23.4M/$90.2M

[ChD]

How much does that mean for Great Gatsby for the weekend after a 7.6 Friday. Also, for iron Man and Star Trek, the same question goes.

[Biggestgeekever]

"Format stratification" is going to be my go-to excuse for any film coming in under my expectations lol

[Impact]

Ahhh you know I think I'm glad now I don't have the derby to do or anything like that-I don't seem as disapointed as I use to get when a film disapointed.

[theultimatebiu]

Yep so when you put that into perspective it is not as near as bad as some make it out to be.

I agree but expectations were that it would increase a lot due to the predecessors surprise success and WOM.

[Impact]

"Format stratification" is going to be my go-to excuse for any film coming in under my expectations lol

Hey Geek I think we both have stories that we can go on for hours where we can say "Well people on the forums were predicting that..."

[DAR]

Format stratification sounds like a move in bed.

 

ex-My girlfriend and I were having sex and I gave her the ol format stratification

[Impact]

So Geek how have you been?

[Biggestgeekever]

So Geek how have you been?

I've been pretty well. I say "been" because today is mildly depressing.   

[ecstasy]

What does that even mean? In terms of box office performance how would format stratification affect it that much.

 

IM3 was in Imax, 3D and 2D as well. Can someone explain the thinking behind that?

[Impact]

I've been pretty well. I say "been" because today is mildly depressing.   

Yeah...I have been bringing up some other examples of similar films like T3 and MIB2 that dropped quite a bit after a long wait despite being a sequel to a beloved film.

I am good though.

My favorite films of last year were Skyfall, TDKR, Avengers, Brave and Ralph. Loved TASM also and I thought Lincoln was the best nom but Django was the most fun.

[grim22]

This is KFP2 all over again isn't it. Good WOM first movie + anticipated sequel + inflation + 3D and still the opening weekend is about as much as the first movie and no one can explain why.

[Kvikk Lunsj]

It looks like U.S.S Enterprise  is going down with her captain. 

Edited May 18, 2013 by Dexter of Suburbia

[redfirebird2008]

What does that even mean? In terms of box office performance how would format stratification affect it that much.

 

IM3 was in Imax, 3D and 2D as well. Can someone explain the thinking behind that?

 

It's just a bunch of BS, that's all.

[Impact]

Major sequels that saw a decline in recent years to films that were liked/loved:

(TDKR is left out due to it is a bit diffrent given how huge TDK was)

 

KFP2

Cars 2

Shrelock 2

Iron Man 2 (Not as much as the other films though)

Narnia 2 (This had a release date problem aka it came out the wrong time of the year)

Hangover 2 (Though not as near as bad as other films)

 

While Alvin 2 and Twilight on the other hand....

[riczhang]

Sherlock 2 didn't decrease that much either. 20 million. 

[Impact]

Sherlock 2 didn't decrease that much either. 20 million. 

OW wise it did, people were saying it would fail to do 200M.

BTW on another topic-Great Gastby was in 3D??? Really? That is the most odd film I've heard of in 3D.

Edited May 18, 2013 by Impact

[Jawa]

Sherlock decreasing was awesome. I called that months in advance.

[kitik]

So should they just stop releasing films on the 3rd week of May?

 

I think Godzilla has this weekend next year.

[Impact]

I think Godzilla has this weekend next year.

It does. While I don't expect a great film...it should be better then the 98 version.....

 

 

 

 

 

 

 

 

 

 

.....Right?????????

[Biggestgeekever]

If Godzilla disappoints next year, we'll probably see studios avoid releasing tentpole this weekend. The last film to do very well in the 3rd weekend of May was what, Shrek 3? 

Edited May 18, 2013 by Biggestgeekever