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Thursday Numbers | Actuals: MOS 7.011, TITE 2.1, NYSM 1.196

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Interesting article that depending on the weekends outcome could be contradictory.

 

Deadline

 

Paramount executives point out that there has never been a 3-day weekend with 3 different movies doing $50+M at the domestic box office. And they claim statistics show that only one original movie a year opens at $50M. ...... Paramount is quick to acknowledge that bad-mouthing has created low expectations and is projecting only mid-$40sM this weekend. But Fandango saw a surge in online ticket sales for World War Z Thursday and as of 1:30 PM it was outselling Superman. ”People are getting excited by the movie now that we have it to show,” a Paramount exec explains. With good early reviews and vastly improved tracking, World War Z just might (emphasis on the word might) overperform despite stiff competition. ..... Warner Bros’ and Legendary Pictures’Man Of Steel, of course, is still #1 in the worldwide marketplace going into today for a probable $50M-$55M on its second weekend. And newcomer Disney/Pixar’s 3D toon prequelMonsters University is tracking even bigger than Cars and outselling Braveonline - and could pull $60M-$75M this weekend.

So either this will be the 3 day weekend that has the first ever 3 different movies over $50m.

OR MoS performs as they project and Paramount projects 

OR MoS drops hasher due to mixed WOM and uptick in WWZ leading it to over $50m due to the surge.

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Do we have any previews/midnight numbers for MU yet?No no, seriously. I was at a 9:45 PM showing last night and it was about 70% full. And there were even earlier showings at 8 and 8:30. It's previews and midnight numbers probably won't be as high as WWZ, but I don't think the NBA Finals affected it as significantly, and I'm still expecting over $2 million.

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Interesting article that depending on the weekends outcome could be contradictory.

 

Deadline

 

So either this will be the 3 day weekend that has the first ever 3 different movies over $50m.

OR MoS performs as they project and Paramount projects 

OR MoS drops hasher due to mixed WOM and uptick in WWZ leading it to over $50m due to the surge.

 

OR MoS drops harsher simply due to WWZ.

 

Not sure where this mixed WOM is coming from.

Edited by #ED
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