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Sam

Thursday Numbers | Actuals: MOS 7.011, TITE 2.1, NYSM 1.196

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MoS Scenarios based on 6.9M Thursday:

 

Worse:

Friday: 11.73M (+70%)

Saturday: 15.2M (+30%)

Sunday: 12.5M (-25%)

39.4M weekend

 

Best:

Friday: 13M (+90%)

Saturday: 16.9M (+30%)

Sunday: 13.5 (-25%)

42.9M weekend

 

Someone FIX THIS.

 

Your increases are way off.

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Saturday: Passes Superman Returns (not adjusted after 8 days)

Second full week: Passes Superman Returns adjusted for inflation ($242)

By end of 3rd weekend: Passes ASM as biggest reboot ever domesetically. 

 

ABANDON SHIP!!!!!

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So what's your worse and base case scenario?

 

I'm not sure on worse but my best would be:

 

Friday:  15.5 (120%)

Sat:  22.5 (+45%)

Sun:  17 (-25%)

 

55 mill

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Obviously Wal Mart made up the difference!

Good thing Walmart's 12M was separated from OW numbers. Even at 55M which is at the very high end, that's 57.3% drop. At 45 its a 65% drop. Now that's ugly. Edited by WileECoyote
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I think 50 is beyond locked.  You are basing it not hitting 50 on a Thursday number.  If there was no game 7 last night, it would have falled to maybe 8.  Give it a 85% jump and its on pace for 50 mill.

 

I think you may be focusing more on the 60% drop = bad WOM than the circumstances of this weekend though. 

 

Spider-Man 3 had no competition in its second weekend. The #2 film made less than $10M. I'm sure if it was facing major competition, Spider-man 3 would have had a larger drop, but there was nothing else to see that weekend.

 

X-Men First Class had good WOM (reviews were high, IMDB user rating is 7.8, other sites show similar ratings) but still it dropped 56% in its second weekend. First Class was facing one film opening that appealed to a good portion of its demographic (Super 8, opening at $35M).

 

Man of Steel starts this weekend off at a disadvantage. Fathers day boosted the Sunday gross by at least $6M. The second Sunday drop will therefore be larger than it would have been if MoS opened on a regular weekend. Man of Steel also faces at least $100M in competition from the two major openers. WWZ directly plays to the same demographic. Monsters University has some overlap. At the very least, those films will steal some of the third and fourth screens MoS has been playing on in many of the larger venues. 

 

A 60% drop with the inflated father's day's totals would be the same as a ~58% drop without them. That's only slightly higher than First Class' drop, and in the face of a lot more competition. I don't think that is a particularly outrageous scenario, especially in light of Wednesday's number. 

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