Wednesday Numbers | Despicable Me 2 - 34M | The Lone Ranger - 9.67M | Kevin Hart - 4.9M

[Alpha]

If TLR is on pace for 15 mill then i bet it goes up. Might be a bigger lare show crowd. Im not sure how thats disapoiinting. Did anyone think or hope it would do 20 today?

It's called "overreaction."

[Mattrek]

Kevin Hart is mind-blowing 6m OD in a limited release that I haven't seen one ad for is very impressive.

[#ED]

I'd laugh my ass off it somehow pulled 80M for the 5-Day. It would shut a lot of people up on this forum.

[Sims]

I don't know why you're all so surprised that TLR is attracting an audience. At least it looks like I got ONE call right this week.

[Impact]

Kevin Hart is mind-blowing 6m OD in a limited release that I haven't seen one ad for is very impressive.

Not limited-it is wide.

The biggest limited OW is MI4 of course, but the 2nd biggest is one you will never guess-Bridget Jones 2.

[#ED]

Not limited-it is wide.

The biggest limited OW is MI4 of course, but the 2nd biggest is one you will never guess-Bridget Jones 2.

 

800 theaters is wide? 

[Shawn Robbins]

Guys, don't take these numbers to the bank. From any source. This is how disappointment begins when actuals come in tomorrow saying that DM2 "only" made $32-33m, or TLR "only" made $11-12m. These are projections... the day's not even half over on the west coast, and the east coast still has people working.

[Impact]

800 theaters is wide? 

Yep.

[Impact]

Guys, don't take these numbers to the bank. From any source. This is how disappointment begins when actuals come in tomorrow saying that DM2 "only" made $32-33m, or TLR "only" made $11-12m. These are projections... the day's not even half over on the west coast, and the east coast still has people working.

And TLR hasn't even had that many showtimes in places it will do well.

[#ED]

Yep.

 

[Sims]

I think people will be more disappointed if TLR outperforms the estimate.

[Impact]

600+ theaters is wide.

http://boxofficemojo.com/yearly/chart/?view=limited&view2=domestic&yr=2013&p=.htm

[DAR]

Guys, don't take these numbers to the bank. From any source. This is how disappointment begins when actuals come in tomorrow saying that DM2 "only" made $32-33m, or TLR "only" made $11-12m. These are projections... the day's not even half over on the west coast, and the east coast still has people working.

But we do and we will

[Jandrew]

Guys, don't take these numbers to the bank. From any source. This is how disappointment begins when actuals come in tomorrow saying that DM2 "only" made $32-33m, or TLR "only" made $11-12m. These are projections... the day's not even half over on the west coast, and the east coast still has people working.

 

I hope DM2 stays flat or increases. The sellouts are more than MoS, IM3, F6, and co. from what I've seen. Depends on the evening.

Edited July 3, 2013 by LeFlop James

[Impact]

It is still early in the West-where TLR will make most of it's money.

I still just find it odd how the lower number was better then expected and the higher is disappointing.

[#ED]

600+ theaters is wide.

http://boxofficemojo.com/yearly/chart/?view=limited&view2=domestic&yr=2013&p=.htm

 

BoxOffice.com has limited release under 900 theaters...

 

[Shawn Robbins]

600+ theaters is wide.

http://boxofficemojo.com/yearly/chart/?view=limited&view2=domestic&yr=2013&p=.htm

 

That's how Mojo classifies it, but it's not really descript enough and is open to interpretation a lot of the time. We use a three-tier system (Wide/Limited/Platform).

 

By that standard, Kevin Hart isn't "wide" but it's definitely on the high end of limited release.

Edited July 3, 2013 by ShawnMR

[Impact]

Its too hard to get into.

Anyway-I see 135M-145M for DM2 and 65M-75M for TLR

[Jandrew]

DM2 and TLR are getting good feedback on Twitter, DM's is obviously better, but TLR is still impressive. Still think the 5-day will "dissapoint" though.

[#ED]

Basically.

 

Fuck Box Office Mojo.