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grim22

Weekend Estimates: Thor TDW 86.1M, Ender 10.25, Free Birds 11.2, Grav 8.4, BG 11.3, Last Vegas 11.1

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Yeah he had 3 scenarios. Argh! Now I need to go look in the Thursday thread.

 

 

Here's what I posted earlier:

 

 

Following IM3's Preview to Weekend Ratio, its on pace for 79.2M.

 

Following IM3's Preview-Friday gross ratio (Previews = 22.7% of Friday total), its on pace for a 31.3M Friday (24.2M Friday without previews).

 

With a 24.2M Friday without previews, if it follows Thor's weekend (IM of 2.86 when previews are removed), it will hit 69.1M for the weekend.  Add back in the 7.1M from previews and we are at a weekend total of 76.2M.

 
 

Based on my data for Friday openers:

 

Midnight/Preview Percentage of Opening Day for Marvel Films

 

XMen - 2.7M (13.0%)

X2 - 4.1M (13.0%) 

X3 - 5.9M (13.1%)

XO: Wolverine - 5.0M (14.5%)

FC - 3.4M (15.8%)

TW - 4.0M (19.4%)

 

SM1 - 7.0M (17.8%)

SM3 - 16.7%

 

TIH - 3.2M (15.0%)

Thor - 3.8M (14.9%)

CA - 4.0M (15.6%)

 

IM1 - 5.3M (15.0%)

IM2 - 7.5M (14.6%)

IM3 - 15.6M (22.7%)

 

TA - 18.7M (23.1%)

 

The rule for Marvel films used to be that midnight gross equals ~15% (+/-) of total OD gross.  The introduction of 3D AND Thursday previews has driven that share upwards.  The new target area has become 20-25%.

 

So, let's look at both ends, following Thor's weekend adjusted IM (IM without preview/midnights) of 2.86

 

Previews = 20%

 

7.1M Previews

28.4M Friday (35.5M Total)

 

81.2M Fri - Sun

88.3M OW

 

 

Previews = 25%

 

7.1M Previews

21.3M Friday (28.4M Total)

 

60.9M Fri - Sun

68.0M OW

 

So a range of 68-88M.  Not very helpful, but it puts the median at right around 78M, in line with what I said earlier.  Looks like I'm losing some money on HSX this weekend.

 

 

Edited by spizzer
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I do think that the IM could go higher than all sources are currently predicting due to the release period.  They are all bound to compare to other Marvel openers as I did, which would mean a 28-30M OD leading to high 70s, as I said.  But, considering its November, the IM could be higher, which would push it to mid 80s.

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I do think that the IM could go higher than all sources are currently predicting due to the release period.  They are all bound to compare to other Marvel openers as I did, which would mean a 28-30M OD leading to high 70s, as I said.  But, considering its November, the IM could be higher, which would push it to mid 80s.

Hope you're right.
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