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The Lego Movie (2014) OS Thread

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If an animated Movie makes almost half of its international BO in Australia and UK, there is something fundamentally wrong with it. I don't believe there is any language barrier what so ever. It must be a cultural thing of some sort. I have played with my Lego-stones (some time ago) and Batman is my favorite SH (if I have any), but I would never consider watching such a movie in a cinema (or at home for that matter). For me it is simply too childish. A movie that makes 3/4th of its BO in 4 English speaking countries is ridiculous.

I think it's cool actually, not every film has to be for the whole world.
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If an animated Movie makes almost half of its international BO in Australia and UK, there is something fundamentally wrong with it. I don't believe there is any language barrier what so ever. It must be a cultural thing of some sort. I have played with my Lego-stones (some time ago) and Batman is my favorite SH (if I have any), but I would never consider watching such a movie in a cinema (or at home for that matter). For me it is simply too childish. 

A movie that makes 3/4th of its BO in 4 English speaking countries is ridiculous.

I think that's a real marketing problem here - in Germany & Austria, this was marketed as a kid's film, and it's really hard finding an evening show for it (I had to catch a show at 16:30 last week and today I'm re-watching it at 16:00) so they willfully shut out a big possible demographic. Which is really crazy because at its heart this is not a kid's movie, even if many scenes will please children - in fact, it's one of the best movies of the last years for every age, point.

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I can understand that Lego totally bombed in Japan or SK (no so-know brand, dubbing problems, direct competition with Frozen), but is hard to know why it did so bad in the other european countries. In UK Lego grossed 85% of Frozen, in Germany, France, Italy, Spain and Russia it grossed about 20/25% of Disney's animated. The difference is too high to be explained only with marketing problems.

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The relative success of the Lego-movie (compared to Frozen) is a language thing and not related to the distribution of the toy around the world.

Table: LEGO’s market share in construction toys, 2012

Country %

Sweden 82

Russia 80

Netherlands 80

US 80

UK 70

Germany 70

Brazil 68

Poland 62

Mexico 55

Japan 50

Spain 45

South Korea 45

China 11

India 10

World (in average) 57%

Table BO Lego as a percentage of Frozen:

Sweden: 25.3%

Russia: 18.3%

Netherlands:  42.2%

US: 63.2%

UK: 84.7%

Germany: 20.0%

Brazil: 26,0%

Poland: 53.6%

Mexico: 38.9%

Japan: 1.5% (and still falling.. will definitely be under 1% in the end)

Spain: 33.1%

South Korea: 1.4%

China: ??

India: 43.0%

World average: 40.0%

Edited by Rudolf
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The relative success of the Lego-movie (compared to Frozen) is a language thing and not related to the distribution of the toy around the world.

Table: LEGO’s market share in construction toys, 2012

Country %

Sweden 82

Russia 80

Netherlands 80

US 80

UK 70

Germany 70

Brazil 68

Poland 62

Mexico 55

Japan 50

Spain 45

South Korea 45

China 11

India 10

World (in average) 57%

Table BO Lego as a percentage of Frozen:

Sweden: 25.3%

Russia: 18.3%

Netherlands:  42.2%

US: 63.2%

UK: 84.7%

Germany: 20.0%

Brazil: 26,0%

Poland: 53.6%

Mexico: 38.9%

Japan: 1.5% (and still falling.. will definitely be under 1% in the end)

Spain: 33.1%

South Korea: 1.4%

China: ??

India: 43.0%

World average: 40.0%

 

Frozen vs Lego Movie

 

Country Lego Movie   Frozen   Diff Diff%

Australia             $26.390.950 $31.058.116 $-4.667.166  84,97%

United Kingdom     $55.433.868 $65.335.109 $-9.901.241  84,85%

Czech Republic     $ 1.253.352 $ 1.558.657 $  -305.305  80,41%

Hong Kong $ 1.919.875 $ 2.579.735 $  -659.860  74,42%

Finland $ 1.808.878 $ 2.513.372 $  -704.494  71,97%

New Zealand $ 3.112.063 $ 4.429.815 $-1.317.752  70,25%

Iceland               $ 266.868 $ 380.589 $  -113.721  70,12%

Singapore             $ 2.459.282 $ 3.841.382 $-1.382.100  64,02%

Croatia $ 285.321 $ 502.739 $  -217.418  56,75%

Poland   $ 3.937.105 $ 7.350.813 $-3.413.708  53,56%

Israel             $ 1.125.513 $ 2.337.875 $-1.212.362  48,14%

Slovakia           $ 581.463 $ 1.218.850 $  -637.387  47,71%

Philippines $ 1.161.725 $ 2.690.603 $-1.528.878  43,18%

India $   262.160 $ 610.925 $  -348.765  42,91%

Netherlands           $ 4.429.895 $10.506.131 $-6.076.236  42,16%

United Arab Emirates  $ 1.292.560 $ 3.141.631 $-1.849.071  41,14%

Ecuador $ 972.545 $ 2.479.144 $-1.506.599  39,23%

East Africa           $   35.825 $   91.624 $ -55.799  39,10%

Mexico             $10.004.633 $25.732.202  $-15.727.569  38,88%

Hungary               $ 791.334 $ 2.049.003 $-1.257.669  38,62%

Denmark               $ 2.909.554 $ 7.765.713 $-4.856.159  37,47%

Malaysia   $ 1.331.532 $ 3.618.668 $-2.287.136  36,80%

Chile                 $ 1.868.661 $ 5.232.894 $-3.364.233  35,71%

South Africa       $ 949.538 $ 2.659.920 $-1.710.382  35,70%

Peru   $ 1.211.817 $ 3.410.542 $-2.198.725  35,53%

Belgium               $ 2.644.546 $ 7.919.417 $-5.274.871  33,39%

Other $ 9.172.170 $27.603.914  $-18.431.744  33,23%

Spain                 $ 7.176.421 $21.654.290  $-14.477.869  33,14%

Lebanon $ 197.773 $ 606.538 $  -408.765  32,61%

Austria               $ 1.636.233 $ 5.289.644 $-3.653.411  30,93%

Norway             $ 2.239.641 $ 7.526.458 $-5.286.817  29,76%

Thailand   $ 419.202 $ 1.454.495 $-1.035.293  28,82%

Greece   $ 610.618 $ 2.178.786 $-1.568.168  28,03%

Portugal           $ 1.086.024 $ 3.900.900 $-2.814.876  27,84%

Bolivia $ 223.513 $ 809.530 $-  586.017  27,61%

Germany               $12.607.591 $48.273.440  $-35.665.849  26,12%

Brazil   $ 5.652.903 $21.724.734  $-16.071.831  26,02%

Sweden   $ 2.444.610 $ 9.639.997 $-7.195.387  25,36%

Slovenia           $ 111.443 $ 447.119 $  -335.676  24,92%

France   $11.649.032 $46.942.953  $-35.293.921  24,82%

Uruguay               $ 146.210 $ 675.917 $  -529.707  21,63%

Venezuela $ 2.361.124 $12.514.904  $-10.153.780  18,87%

Colombia   $ 1.169.671 $ 6.268.454 $-5.098.783  18,66%

Russia - CIS       $ 6.108.299 $33.436.103  $-27.327.804  18,27%

Italy $ 4.689.551 $26.421.884  $-21.732.333  17,75%

Argentina             $ 2.034.520 $11.553.369 $-9.518.849  17,61%

Serbia & Mont.     $   74.019 $ 425.123 $  -351.104  17,41%

Turkey   $ 839.124 $ 5.440.920 $-4.601.796  15,42%

Egypt $ 101.636 $ 700.621 $  -598.985  14,51%

Ukraine $ 316.927 $ 2.866.139 $-2.549.212  11,06%

Bulgaria   $   93.527 $ 1.392.666 $-1.299.139   6,72%

South Korea           $ 1.054.276 $76.695.633  $-75.641.357   1,37%

Japan                 $ 1.743.079  $143.200.000 $-141.456.921   1,22%

China              $48.240.000  $-48.240.000   0,00%

 

$204.400.000  $768.900.000 $-564.500.000  26,58%

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$206.4M is the new OS total, according to (who else?) BOM. $2M this past week (Mon-Sun). ~$0.5M in US last weekend. I think it's a safe bet that it won't reach Wreck-It Ralph's $471.2M. However, the budget for The LEGO Movie was considerably lower ($60 vs $165M), so you can argue it was more successful anyway.

 

Also, there's already a sequel to The LEGO Movie scheduled for Summer 2017. As for Wreck-It Ralph, on the other hand, there's no sequel in the works. So comparisons end there, unless a miracle happens and we get Wreck-It Ralph 2.

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$206.4M is the new OS total, according to (who else?) BOM. $2M this past week (Mon-Sun). ~$0.5M in US last weekend. I think it's a safe bet that it won't reach Wreck-It Ralph's $471.2M. However, the budget for The LEGO Movie was considerably lower ($60 vs $165M), so you can argue it was more successful anyway.

 

Also, there's already a sequel to The LEGO Movie scheduled for Summer 2017. As for Wreck-It Ralph, on the other hand, there's no sequel in the works. So comparisons end there, unless a miracle happens and we get Wreck-It Ralph 2.

 

According to the composer, WIR 2 is being written.

http://www.cinemablend.com/new/Wreck-It-Ralph-2-Being-Written-42447.html

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$206.4M is the new OS total, according to (who else?) BOM. $2M this past week (Mon-Sun). ~$0.5M in US last weekend. I think it's a safe bet that it won't reach Wreck-It Ralph's $471.2M. However, the budget for The LEGO Movie was considerably lower ($60 vs $165M), so you can argue it was more successful anyway.

 

Also, there's already a sequel to The LEGO Movie scheduled for Summer 2017. As for Wreck-It Ralph, on the other hand, there's no sequel in the works. So comparisons end there, unless a miracle happens and we get Wreck-It Ralph 2.

It seems that Wreck-It Ralph 2 will be done:

http://www.hypable.com/2014/04/04/wreck-it-ralph-2-currently-in-the-works-disney/

even if everybody are hopeful for Frozen 2.

 

Lego Movie had a medium production budget, but distribution and marketing costs could be much more, and internationally it did largely worse than expected (especially after the great domestic results) in non english language markets. We have been discussed about the reasons of this, but we are going to see that Lego OS gross could be less than Frozen japanese gross.

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I fail to see how language or cultural barriers limiting overseas box office are "problems with the film." That's noting more than thinly veiled, pompous anti-American nonsense.

I don't know the true reasons, but numbers tell us that Lego grossed about 80% in usa, uk, australia and new zealand and 20% in over 50 other markets in which it played. For comparison frozen (another american movie), grossed 25% only in japan/china/south corea. (See post #125 for more details)
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I don't know the true reasons, but numbers tell us that Lego grossed about 80% in usa, uk, australia and new zealand and 20% in over 50 other markets in which it played. For comparison frozen (another american movie), grossed 25% only in japan/china/south corea. (See post #125 for more details)

I think it's obvious that the Lego movie humor and dialogue doesn't translate as well. Disney literally designs their films to be able to sell tickets anywhere.

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I think it's obvious that the Lego movie humor and dialogue doesn't translate as well. Disney literally designs their films to be able to sell tickets anywhere.

 

Interestingly, though, Wreck-It Ralph had so many references to video games that couldn't be translated into other languages. For example, in the greek dubbed version, many of the words weren't even translated (e.g. Sugar Rush, cybugs). And when they were translated, they weren't funny (e.g. joke about "Hero's Duty" was tranlsated but it didn't make sense in Greek because "duty" in greek only has the meaning of "responsibility" and not "a need to go to the bathroom"). Of course Wreck-It Ralph still made loads of money in South America (where they speak Spanish or Portuguese), but its worlwide gross is noticeably lower than Tangled's and Frozen's, and it is also lower than most Pixar films.

Edited by Quigley
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It seems that Wreck-It Ralph 2 will be done:

http://www.hypable.com/2014/04/04/wreck-it-ralph-2-currently-in-the-works-disney/

even if everybody are hopeful for Frozen 2.

 

Lego Movie had a medium production budget, but distribution and marketing costs could be much more, and internationally it did largely worse than expected (especially after the great domestic results) in non english language markets. We have been discussed about the reasons of this, but we are going to see that Lego OS gross could be less than Frozen japanese gross.

Lego Movie

Total Lifetime Grosses as June, 1

Domestic: $255,548,520 55.3%

+ Foreign: $206,400,000 44.7%

= Worldwide: $461,948,520

 

Frozen

Japan Box Office

May 31–June 1, 2014

TW LW Movie             Studio Weekend Gross Change Screens Change / Avg. Gross-to-Date Week

1   1   Frozen (2013)  Disney  $7,462,133         +8.7%     635       -15  $11,751 $207,749,319  12

 

That's incredible, it's really happened!

Edited by edroger
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Lego Movie

Total Lifetime Grosses as June, 1

Domestic: $255,548,520 55.3%

+ Foreign: $206,400,000 44.7%

= Worldwide: $461,948,520

 

Frozen

Japan Box Office

May 31–June 1, 2014

TW LW Movie             Studio Weekend Gross Change Screens Change / Avg. Gross-to-Date Week

1   1   Frozen (2013)  Disney  $7,462,133         +8.7%     635       -15  $11,751 $207,749,319  12

 

That's incredible, it's really happened!

That's lame... We already knew it would happen for like 6 weeks...

I mean, on the Jap forum they are altready talking about 300M + for over a month

Edited by pepsa
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