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Ghost in the Shell | March 31, 2017 | Scarlett Johansson | Paramount | New Trailer on page 43!!!

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LOL, paramount jumps on white-washing badnwagon, blames it for bombage:

 

http://www.huffingtonpost.in/entry/paramount-admits-ghost-in-the-shell-did-poorly-because-casting_us_58e486cbe4b0d0b7e1660b61

 

“We had hopes for better results domestically. I think the conversation regarding casting impacted the reviews,” Paramount domestic distribution chief Kyle Davies told CBC News.

Edited by Valonqar
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9 minutes ago, Valonqar said:

LOL, paramount jumps on white-washing badnwagon, blames it for bombage:

 

That not what I understand, Paramount metric are probably showing that bad reviews had a huge impact (good tracking before the embargo, lot of interest, lot of traffic and views of reviews and the difference in box office in market that didn't had those bad reviews vs domestic).

 

They are blaming the bad reviews for domestic market bombage, and blaming the white-washing controversy influencing the critics for those bad reviews.

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1 minute ago, Valonqar said:

You are right. Either way, they are not taking responsibility for poor script and miscasting.

 

Exactly they are putting it on the media reaction and distancing the media reaction from the movie quality. Probably 2 good moves to do in public (specially with the movie still in theater) as long as they are more objective and in problem solving for the next movie project mode in private.

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2 minutes ago, Tele Came Back said:

 

That's an awful and terribly depressing piece.

 

 

When they say something like this:

 

Ghost was originally part of the Shanghai/Huahua deal, with both companies supposedly vested in director Rupert Sanders’ movie alongside DreamWorks and Paramount; each studio maintained 30% exposure. While DreamWorks reportedly stands to lose as much as $20M, Paramount could incur a bigger black eye sans the Chinese funds. Paramount provided no comment.

 

What I am supposed to understand, supposedly vested... why would it only be paramount taking the hit if they lost partner, I would prefer some kind of graphic/table of the different scenario instead of them trying to write it.

 

Social media monitor RelishMix questions whether #IAmMajor had any kind of negative impact as it only charted 480 occurrences compared to #ghostintheshell (65,4K) and #scarlettjohansson (5,8K) which were the biggest drivers. 

 

Those are similar ratio to google trend (amount of online content/request about the movie that is about the controversy vs the movie in general, it is almost nothing)

 

 

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I do not think whate-washing was why this film flopped. It became a too convenient excuse for the studio and people jumped on the bandwagon after the damage was done. What sunk the film is that it just did not have broad enough box office appeal in general. 

Edited by straggler
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46 minutes ago, Mojoguy said:


They are already announcing the write down numbers? Pathetic!

 

It is not from the studios, it is only people that work in film financing that speculate on how much it will possibly loose, they do not even know how much paramount is exposed and have no idea on the movie budget, rumors goes from 110 to around 180+ million apparently. Paramount could be loosing less than 20 (and depending on the presales deal, distribution deal they got not loose money at all) to loose a lot if it was an over 180 million budget and that some China co-financing didn't go through for this movie and leaved them exposed for a lot of the lost.

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