Weekend Numbers...pg 29 (Lucy 44M, Herc 29...big drops for most holdovers)

[John Marston]

Yes, Herc's number is decent when you look at it from our muted expectations but unless it does really well overseas, it's not going to be a big film at all.

I hear it is doing GI Joe 2 numbers overseas so that's not bad at all

[Ethan Hunt]

Surprised by Hercules.Slightly disappointed by Apes.

[MovieMan89]

30m is very good for Hercules considering the weak marketing and Lucy's big breakout. Lol at some of y'all who had like sub 15m OW predictions trying to downplay the number now.  It will easily be a success with OS.

Edited July 27, 2014 by MovieMan89

[Godzilla]

30m is very good for Hercules considering the weak marketing and Lucy's big breakout. Lol at some of y'all who had like sub 15m OW predictions trying to downplay the number now.  It will easily be a success with OS.

Can't blame them cause the movie looked horrific.

[MovieMan89]

Can't blame them cause the movie looked horrific.

I never thought it looked that bad honestly, especially for a mindless summer action flick. The only "bad" part in the marketing was that goofy "I AM HERCULEEEEEES!" bit. But I always thought most of you guys were too harsh on it all along, and reviews and box office seem to back me up.

[Empire]

Great opening for Lucy and I would say really good opening for Hecules too since a lot of people though it wouldn't come close to 30M. This proves Scarlet and The Rock are draws.

[efialtes76]

It is true though, since she left Ryan box office poison Reynolds, Scarjo s career skyrockered through the roof.

She left?

[The Futurist]

30m for Hercules is neither good or bad. For a summer blockbuster it is quite meh.

[MovieMan89]

Great opening for Lucy and I would say really good opening for Hecules too since a lot of people though it wouldn't come close to 30M. This proves Scarlet and The Rock are draws.

Yeah, while I always expected Herc to pull 30m OW or so cause of The Rock, Lucy is definitely a huge surprise to me. ScarJo was unproven as a draw, and I absolutely thought the R rating would hinder it since it looked like it was marketed to the wider PG-13 audience. Aside from comedies/horror, we rarely see R's open this big. Didn't fall too short of the mega-hyped Prometheus' OW. Extremely impressive. Though I suspect legs will suck, but who knows.

[The Panda]

Lucy is going to drop like a rock next week, WoM looks terrible in all of the outlets I have seen.

[Ethan Hunt]

30m for Hercules is neither good or bad. For a summer blockbuster it is quite meh.

It is much better than the expectations though.

[John Marston]

Great opening for Lucy and I would say really good opening for Hecules too since a lot of people though it wouldn't come close to 30M. This proves Scarlet and The Rock are draws.

 

 

they obviously became draws because of The Island and Pain and Gain respectively. Hail Bay. 

[MovieMan89]

30m for Hercules is neither good or bad. For a summer blockbuster it is quite meh.

Perspective. It's a late July flick that only cost 100m. These day's that's barely a big enough budget to qualify as a "blockbuster" budget . Movies like Pompeii and Transcendence cost just as much. It will hit a solid 80m domestically, and likely at least double that OS (maybe triple). It will easily be profitable for Paramount. Not an epic flop like most people here were hoping.

Edited July 27, 2014 by MovieMan89

[The Panda]

Yeah Hercules definitely surprised me there with that opening.I'm really curious to see how large the two of those drop.

[Ethan Hunt]

Yeah Hercules definitely surprised me there with that opening.I'm really curious to see how large the two of those drop.

I actually think Hercules might have legs.

[MovieMan89]

I actually think Hercules might have legs.

I would agree were it not for Guardians opening next week. Bound to take a big bite out of its potential legs. But I still think a 2.6-2.7x multi should happen.

[Hilderic]

And in the cases of the family stuff, I wonder if Hercules overperformed among the kid/family quadrant. I saw a good amount of kids at my theater, they couldn't all be going to see Planes/Dragon/Echo/Maleficent if all of them dropped (unless my theater is not representative of nationwide performance this weekend).

Nice thoughts. The Rock actually looks like the kind of person children would see an an idol. And he's already done family films (Tooth Fairy, Journey 2 The Mysterious Island) so he may have built a fanbase there.

[Blackout]

DAWN OF THE PLANET OF THE APES: $183.8M Overseas Total / $355.8M Global Total #DawnOfThePlanetOfTheApes

— BoxOffice (@BoxOffice)

July 27, 2014

HOW TO TRAIN YOUR DRAGON 2: $260.1M Overseas Total / $425.7M Global Total #HowToTrainYourDragon2

— BoxOffice (@BoxOffice)

July 27, 2014

[Blackout]

X-MEN: DAYS OF FUTURE PAST: $510.3M Overseas Total / $741.5M Global Total #XMen #DaysOfFuturePast

— BoxOffice (@BoxOffice)

July 27, 2014

[ky02121]

She left?

Yes, she left him. Ryan Reynolds wants a woman that stays at home cooking and cleaning. ScarJo is not about that life. Notice how little you see of Blake Lively since she married Reynolds?