Guy Cohen Posted May 16, 2015 Share Posted May 16, 2015 Hi. I've noticed that the female demo is starting to become a powerhouse. Do you think it is now stronger than the male one? It's starting to seem like it. Quote Link to comment Share on other sites More sharing options...
Orestes Posted May 16, 2015 Share Posted May 16, 2015 Hard to say if the female demo is starting to become a powerhouse, or has been a powerhouse that's mostly been ignored or underserved. 1 Quote Link to comment Share on other sites More sharing options...
CoolioD1 Posted May 16, 2015 Share Posted May 16, 2015 So now they wanna take movies away from us huh? 3 Quote Link to comment Share on other sites More sharing options...
marveldcfox Posted May 16, 2015 Share Posted May 16, 2015 (edited) If I was a studio exec, I would market my films heavily to this demographic provided the movie has a strong female character. Edited May 16, 2015 by marveldcfox 1 Quote Link to comment Share on other sites More sharing options...
Brilliant Dynamite Neon Posted May 16, 2015 Share Posted May 16, 2015 (edited) They put out a few movies a year that target, specifically, the female demo and they make money, sure, but compare that to how many movies they put out that target the male demo/primarily male demo. Part of what makes the female demo seem so overwhelming is that they just plain don't have that large a selection. Dudes saw Furious 7, Age of Ultron, and then Mad Max- all making tons of money. In the same time span, women had... Pitch Perfect 2. Of course it's going to rake it in from that demo. I really doubt the female demo is any more powerful than the male one, but there's really no way to tell until we get a year where an equal number of films that appeal equally to each demo come out- and that ain't ever gonna happen. Edited May 16, 2015 by Brilliant Dynamite Neon 1 Quote Link to comment Share on other sites More sharing options...
Guy Cohen Posted May 16, 2015 Author Share Posted May 16, 2015 I guess it's just that there's less "tentpole" flicks for women. I mean this year we have 50 Shades, Insurgent, Pitch Perfect 2, and MJ2. Last year was Divergent, TFIOS, and MJ1. Plus I think women seem more unified on their favorite movies while guys are likely to be split on it. Quote Link to comment Share on other sites More sharing options...
Chewy Posted May 16, 2015 Share Posted May 16, 2015 Market movies toward women? Make movies starring women? Strong female characters? What are you guys, nuts? 2 Quote Link to comment Share on other sites More sharing options...
Brilliant Dynamite Neon Posted May 16, 2015 Share Posted May 16, 2015 Market movies toward women? Make movies starring women? Strong female characters? What are you guys, nuts? I think there's a difference between that and what TekkenGuy's talking about. Mad Max: Fury Road stars women and features strong female characters... but it's not a film aimed at the female demographic. As this weekend shows (damn it. ) Quote Link to comment Share on other sites More sharing options...
Jack Nevada Posted May 16, 2015 Share Posted May 16, 2015 BUT WHAT ABOUT THE MALE DEMOGRAPHIC 1 Quote Link to comment Share on other sites More sharing options...
Chewy Posted May 16, 2015 Share Posted May 16, 2015 Plus I think women seem more unified on their favorite movies while guys are likely to be split on it. k everyone's being sarcastic in here so I'll just say I really, really hope this is sarcasm too Quote Link to comment Share on other sites More sharing options...
Jack Nevada Posted May 16, 2015 Share Posted May 16, 2015 k everyone's being sarcastic in here so I'll just say I really, really hope this is sarcasm too Oy. Quote Link to comment Share on other sites More sharing options...
GiantCALBears Posted May 16, 2015 Share Posted May 16, 2015 There are more women out there, so I'll say on general principle yes. On buying power, we know men make more & have more in total assets & spending. For movies specifically I think it can go either way honestly, really hard to answer this one lol. Quote Link to comment Share on other sites More sharing options...
The Panda Posted May 16, 2015 Share Posted May 16, 2015 It's not necessarily more powerful (they're both fairly equal), but of ccourse when the majority of tentpoles released target males the few female oriented tentpoles will break out. Quote Link to comment Share on other sites More sharing options...
Chewy Posted May 16, 2015 Share Posted May 16, 2015 It's so weird when people speak of women like they're some strange other with specific tendencies and groupthink. You guys realize that, like, half of all people are women right? And they like different things just like dudes do. Crazy, I know Yes, big movies starring women and comedies that target specific groups of women do tend to break out, because those are rare. They should be less rare 3 Quote Link to comment Share on other sites More sharing options...
TLK Posted May 16, 2015 Share Posted May 16, 2015 No, there are fewer movies for women and they make up more than 50% of movie-going public. Quote Link to comment Share on other sites More sharing options...
Icicle Posted May 16, 2015 Share Posted May 16, 2015 http://www.avclub.com/article/women-still-make-majority-moviegoers-prefer-female-202741 Women also accounted for 50 percent of movie tickets sold in 2013. Sounds like the female demo and male demo are (unsurprisingly) about equal. Quote Link to comment Share on other sites More sharing options...
Spidey Freak Posted May 17, 2015 Share Posted May 17, 2015 (edited) http://www.avclub.com/article/women-still-make-majority-moviegoers-prefer-female-202741 Sounds like the female demo and male demo are (unsurprisingly) about equal. Why does that article pretend like Frozen and Gravity don't exist? Edited May 17, 2015 by Spidey Freak Quote Link to comment Share on other sites More sharing options...
marveldcfox Posted May 17, 2015 Share Posted May 17, 2015 (edited) You know which movie I think has potential to open bigger than expected if marketed properly towards female...Fantastic Four. If the trailer is any indication, Sue Strom is a smart scientist on par with Reed. She has invisibility powers, can project force fields that can knock stuff out of the way AND fly. If the marketing department at fox can hammer the message to the female demo that Invisible Woman is actually a confident lady, strongest and most powerful of the four, and not your typical damsel in distress female character then I won't be surprised if it opens 60+ million. Unfortunately, the marketing execs at fox and the producers on this film are sleeping. Edited May 17, 2015 by marveldcfox Quote Link to comment Share on other sites More sharing options...
Phil in the Blank Posted May 18, 2015 Share Posted May 18, 2015 Less movies taeget the female demographic hence there is less fatigue at the Box Office for more female oriented affair which leads to good returns at the BO for what films there are. Pretty simple really Quote Link to comment Share on other sites More sharing options...
Spidey Freak Posted May 18, 2015 Share Posted May 18, 2015 (edited) Also, there is far less competition for the movie industry when it comes to entertaining female demos, as opposed to male demos who also have the video games, sports etc. catering more specifically to them. Usually, "entertainment media events" for women tend to be only movies, due to the lack of choice. Edited May 18, 2015 by Spidey Freak Quote Link to comment Share on other sites More sharing options...
