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kayumanggi

Weekend Estimates (4-day): TL 41.7 M | PP II 38.5 M | MM: FR 32.1 M | A:AOU 27.8 M | POLTERGEIST 26.5 M

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Tomorrowland easily led the weekend but this is such a disappointment considering it's high budget and especially when you add prints and advertising costs even if it does good ok overseas it will not help losses for Disney.

Do prints even cost anything anymore? I thought everything was digital? Surely that's a lot cheaper.

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Is there a list of Fri/Sat/Sun breakdown for the box office? Since BOM isn't going to update for a while.

From Deadline

1). Tomorrowland (DIS), 3,970 theaters / $9.7M Fri. (includes $725K previews) / $11.8M Sat (+22%) / $10.5M Sun (-11%) / 3-day cume: $32.1M / 4-day cume: $40.7M / Wk 1

2). Pitch Perfect 2 (UNI), 3,560 theaters (+87) / $9.6M Fri. / $11M Sat (+14%) / $9.6M Sun (-13%) /3-day cume: $30.3M (-56%) / 4-day cume: $37.9M / Total cume: $125.4M / Wk 2

3). Mad Max: Fury Road (WB), 3,722 theaters (+20) / $6.7M Fri. / $9M Sat (+33%) / $8.1M Sun (-10%) / 3-day cume: $23.8M (-47)/ 4-day cume: $30M/ Total cume: $93.4M / Wk 2

4). Poltergeist (Fox/MGM), 3,240 theaters / $9.3M Fri. (includes $1.4M previews) /$7.3M Sat (-21%) / $6.2M Sun (-15%) / 3-day cume: $23M / 4-day cume: $27.7M / Wk 1

5). Avengers: Age of Ultron (DIS), 3,727 theaters (-549) / $5.3M Fri. / $8.3M Sat (+36%) / $7.2M Sun (-13%) / 3-day cume: $20.8M (-46%)/ 4-day cume: $26.7M / Total cume: $409.9M / Wk 4

6). Hot Pursuit (WB/MGM/NL), 2,577 theaters (-460) / $945K Fri. / $1.3M Sat (+41%) / $1.2M Sun (-10%) /3-day cume: $3.4M (-39%) / 4-day cume: $4.4M / Total cume: $29.8M / Wk 3

7). Far From The Madding Crowd (FSL), 865 theaters (+576) / $610K Fri. / $883K Sat (+45%) / $787K Sun (-11%) /3-day cume: $2.2M (+82%) / 4-day cume: $2.7M / Total cume: $5.9M / Wk 4

8). Furious 7 (UNI), 1,653 theaters (-585) / $554K Fri. / $835K Sat (+51%) / $735K Sun (-12%) / 3-day cume: $2.1M (-42%)/ 4-day cume: $2.6M / Total cume: $347.5M/ Wk 8

9). Paul Blart Mall Cop 2 (SONY), 1,878 theaters (-754) / $425K Fri. / $700K Sat (+65%) / $630K Sun (-10%) /3-day cume: $1.7M (-50%)/ 4-day cume: $2.2M / Total cume: $65.6M / Wk 6

10). Home (FOX/DW), 1,444 theaters (-562) / $365K Fri. / $700K Sat (+92%) / $615K Sun (-12%) /3-day cume: $1.6M (-34%) / 4-day cume: $2.2M / Total cume: $168.5M / Wk 9

Deadline not mincing words at all today

Seriously people, it’s an awful Memorial Day weekend. Rentrak is reporting the FSS total ticket sales at an estimated $151M which ranks 14th on the Memorial Day total weekend charts, that’s behind 2010’s $152M. And that’s when things were really bad: Warner Bros. went out with Sex and the City 2 ($31M) then and Disney had Jerry Bruckheimer’s pricey bomb Prince of Persia ($30.1M). Yes, this is a weekend when there’s foot traffic, however, Hollywood knows better on how to rally Memorial Day weekend: You launch your big guns, big pics — your mega franchise sequels — and nothing less. Don’t try establishing a new brand; it’s just too risky.

Why did Disney choose Memorial Day weekend to launch Tomorrowland? Again, it’s because they believed in it. They saw it as an event film, and that’s where event films bow. However, Memorial Day crowds don’t want to try something new on the menu, they want juicy, read steak franchise sequels.

Part of the conundrum per distrib sources was the marketing for Tomorrowland: Is it for fanboys? Young kids? Pic’s audience was almost split between males and females, 51% to 49%. Families numbered 30% while teens repped 9%. 60% of the crowd was over 25 — meaning, it appears that the George Clooney fans came out, but not the prime demo. Under 18 demo gave the film an A-, so let’s hope they text their friends and tell them to go. Tomorrowland’s $30M-ish bow is right in the sweet spot of where Clooney’s Ocean’s Eleven movies opened.

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