MISSION: IMPOSSIBLE FALLOUT WEEKEND THREAD | 23 Friday...MM2 4.8...TT 4.25 EQ2 4.0

[sfran43]

 

[MrGlass2]

21 minutes ago, TwoMisfits said:

Mama Mia down 57%...and less than Deadline's Saturday estimate...

 

In fact, everything seems to be coming in under...I guess we see some of that Moviepass effect (since they also went down for a time Saturday night)...

With Moviepass MI:F would have made at least $65M!

[AndyK]

My local Cinema is £4 anytime lol

[filmlover]

Just now, sfran43 said:

 

Great expansion. FWIW my theater had it in one of their smallest auditoriums this weekend and sold out all of the night shows throughout the weekend so its PTA should be stable enough when it goes "wide" next weekend.

[TwoMisfits]

Just now, MrGlass2 said:

With Moviepass MI:F would have made at least $65M!

Honestly, if this was May before all the no more than 1 viewing, the surcharges, and then the downed service, with 3 million subscribers then, it probably would have pulled in a 1/3 of them and made an extra $15M...there's a reason they wouldn't even let folks buy this movie with surcharges.  The data they haven't given us probably showed overwhelmingly numbers of users buying the tentpoles opening weekend...and their last minute loan was only so big, even with surcharges helping with further cash flow...

 

And with the inability to use MoviePass for this movie, a lot of seats MP holders would have taken just to see it OW (front row seats, late night seats, etc), are probably sitting unused...

[TheDarkKnightOfSteel]

What the fuck is moviepass?

[filmlover]

Summer is about to start winding down regardless of MoviePass going kaput. If you pass by a movie theater within the next few weeks, don't be surprised if you see a tumbleweed roll by.

[TwoMisfits]

2 minutes ago, TheDarkKnightOfSteel said:

What the fuck is moviepass?

It is (or was, if it's gone by Monday) a subscription service for movies at any theater that originally let you see any movie, any day for $9.99.  It grew from 10K subscribers in August 2017 to 3M subscribers in May 2018...and then started to have huge financial issues as it could not keep up with its subscriber growth at that price...

 

It was thought to be dead Thursday, but it still has not died yet...but it's not looking good...especially with a 2nd outage for usage Saturday night...

[TalismanRing]

12 minutes ago, TwoMisfits said:

Honestly, if this was May before all the no more than 1 viewing, the surcharges, and then the downed service, with 3 million subscribers then, it probably would have pulled in a 1/3 of them and made an extra $15M...there's a reason they wouldn't even let folks buy this movie with surcharges.  The data they haven't given us probably showed overwhelmingly numbers of users buying the tentpoles opening weekend...and their last minute loan was only so big, even with surcharges helping with further cash flow...

 

And with the inability to use MoviePass for this movie, a lot of seats MP holders would have taken just to see it OW (front row seats, late night seats, etc), are probably sitting unused...

Highly doubtful.  There are not that many movie pass subscribers who use it to that extent or the company would have gone through money and been bankrupt even faster than they have

 

Also, more than one viewing ended in April right before AIW opened.

 

Edited July 29, 2018 by TalismanRing

[TwoMisfits]

Just now, TalismanRing said:

Highly doubtful.  There are not that many movie pass subscribers or those that use it to that extent or the company would have gone through money and been bankrupt even faster than they have

 

Also, more than one viewing ended in April right before AIW opened.

There are 3 million plus...that's already been in their info last month...they grew that fast, and why not?  It was $10/month:)...

 

That growth is kinda what killed them...they grew faster than they could get money to float like other early huge money losers (like Netflix) did...

[TalismanRing]

21 minutes ago, TwoMisfits said:

There are 3 million plus...that's already been in their info last month...they grew that fast, and why not?  It was $10/month:)...

 

That growth is kinda what killed them...they grew faster than they could get money to float like other early huge money losers (like Netflix) did...

Their  business plan was unsustainable - period unless they could force movie theaters into shares of business/ concession profits.  The CEO etc though made profit though before everyone else lost their shirts.

 

3m plus is about $30m a month (less when one considers those with year plans).   Just doing $15m more each w/e for one movie would have had them bankrupt in weeks

 

Probably less than 10% use it any given w/e or for the same movie.  Maybe 25% might use it for an event movie. and that's being generous.

 

With your $15m more scenario - more than half of them would have to have used it for this movie that didn't bother to buy a ticket at all or seen it twice in the same w/e. 

 

They announced a $5m float that was supposed to keep them going - with those projected numbers it would have lasted less than half a day.

 

Edited July 29, 2018 by TalismanRing

[La Binoche]

a joke. the lesson is that nothing is ever "free" 

 

 

[sfran43]

 

Edited July 29, 2018 by sfran43

[sfran43]

 

Edited July 29, 2018 by sfran43

[sfran43]

 

[TalismanRing]

Bad drops from estimates.  Hopefully everything will go up like last w/e (need to see what the Sunday drops have been calculated at)

[sfran43]

 

[sfran43]

 

[sfran43]

 

Edited July 29, 2018 by sfran43

[baumer]

So if Empire was close with the 22 Saturday, it would look something like this:

 

23 Friday

22 Saturday

16.5 Sunday (-25%)