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The Box Office Buzz and Tracking Thread (December 2021 - July 2023)

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Both Ambulance and The Bad Guys should've repositioned themselves into that mid/late-March period where hardly anything was coming out. Might not have completely turned around their financial prospects, but I suspect they would've done at least a little better. I worry they're about to get buried where they are now.

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On 4/1/2022 at 11:29 PM, Eric the Living Vampire said:

Sonic the Hedgehog 2 Greater Philadelphia Area Seat Report T-6 and Counting

  Sellouts Showings Seats Sold Total Seats Perct Sold
TOTALS 0 62 930 11185 8.31%

 

Total Seats Sold Today: 128

 

Comp

0.556x of Shang-Chi T-6 (4.89M)

0.832x of Venom 2 T-6 (9.66M)

1.225x of Ghostbusters: Afterlife T-6 (5.51M)

2.302x of Uncharted T-6 (8.52M)

 

Adjusted Comp

2.725x of Sonic the Hedgehog T-6 (8.17M)

Sonic the Hedgehog 2 Greater Philadelphia Area Seat Report T-5 and Counting

  Sellouts Showings Seats Sold Total Seats Perct Sold
TOTALS 0 62 1025 11185 9.16%

 

Total Seats Sold Today: 95

 

Comp

0.573x of Shang-Chi T-5 (5.05M)

0.807x of Venom 2 T-5 (9.36M)

1.278x of Ghostbusters: Afterlife T-5 (5.75M)

2.283x of Uncahrted T-5 (8.45M)

 

Adjusted Comp

2.749x of Sonic the Hedgehog T-5 (8.25M)

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On 4/1/2022 at 11:34 PM, Eric the Living Vampire said:

Fantastic Beasts 3 Greater Philadelphia Area Seat Report T-13 and Counting

  Sellouts Showings Seats Sold Total Seats Perct Sold
TOTALS 0 75 495 15949 3.10%

 

Total Seats Sold Today: 55

 

Comp

0.526x of Shang-Chi T-13 (4.63M)

0.846x of No Time to Die t-13 (5.33M)

0.734x of Dune T-13 (3.74M)

0.317x of Eternals T-13 (3.01M)

1.074x of Ghostbusters: Afterlife T-13 (4.83M)

Fantastic Beasts 3 Greater Philadelphia Area Seat Report T-12 and Counting

  Sellouts Showings Seats Sold Total Seats Perct Sold
TOTALS 0 75 529 15949 3.32%

 

Total Seats Sold Today: 34

 

Comp

0.541x of Shang-Chi T-12 (4.76M)

0.841x of No Time to Die T-12 (5.3M)

0.739x of Dune T-12 (3.77M)

0.321x of Eternals T-12 (3.05M)

1.093x of Ghostbusters: Afterlife T-12 (4.92M)

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2 hours ago, datpepper said:

Both Ambulance and The Bad Guys should've repositioned themselves into that mid/late-March period where hardly anything was coming out. Might not have completely turned around their financial prospects, but I suspect they would've done at least a little better. I worry they're about to get buried where they are now.

I think it has little thing to do with release date but the way that universal position these film as their peacock product rather than a theatrical product. 

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1 hour ago, Eric the Living Vampire said:

Sonic the Hedgehog 2 Greater Philadelphia Area Seat Report T-5 and Counting

  Sellouts Showings Seats Sold Total Seats Perct Sold
TOTALS 0 62 1025 11185 9.16%

 

Total Seats Sold Today: 95

 

Comp

0.573x of Shang-Chi T-5 (5.05M)

0.807x of Venom 2 T-5 (9.36M)

1.278x of Ghostbusters: Afterlife T-5 (5.75M)

2.283x of Uncahrted T-5 (8.45M)

 

Adjusted Comp

2.749x of Sonic the Hedgehog T-5 (8.25M)

that seems pretty good for a walk-up heavy family film right?

Edited by cooldude97
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DreamWorks hasn't been a consistent brand in a while and the premise for The Bad Guys makes it sound a decade behind since "villains turning heroic" cartoons were all the rage around that time (Despicable Me, Megamind, Wreck-It Ralph). Can't say I'm surprised it's looking to come and go without making much noise. On the other hand now that Lightyear is a confirmed theatrical exclusive I think that's poised to blow up when it comes out.

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On 4/1/2022 at 11:29 PM, Porthos said:

 

Secrets of Dumbledore Greater Sacramento Area Premiere Night Seat Report: T-13 days and counting

 

 

Capped

Sellouts

Showings

Seats left

Total Seats

Seats Sold

Perct Sold

TOTALS

0

0

154

22557

23260

703

3.02%

 

Total Seats Sold Today

105

 

T-13 Comps

 

   

%

 

Sold
T-13

Total

Sold

 

Sellouts

Shows

Seats Left

Total Seats

Perct

Sold

 

Final

Sold

% of

Final

 

 

Comp

SC

66.07

 

97

1064

 

0/101

15938/17002

6.26%

 

5847

12.02%

 

5.81m

NTTD

90.13

 

57

780

 

0/135

20479/21259

3.67%

 

7712

9.12%

 

5.59m

Dune

108.82

 

34

646

 

0/75

11185/11831

5.46%

 

2915

24.12%

 

5.55m

GB:A

193.13

 

49

364

 

0/108

16331/16695

2.18%

 

3034

23.17%

 

8.69m

Morbius

101.74

 

62

691

 

0/127

18084/18775

3.68%

 

3477

20.22%

 

5.80m

FINAL SOLD NOTES: "Final sold" is the number of tickets sold for the movie in question at stop of tracking while "% of final" is the percentage of Secrets of Dumbledore's current tickets sold versus that final number.

PRE-SALE NOTE: No Time to Die tickets had been on sale for four days more than Secrets of Dumbledore has been at this at this point in tracking while Shang-Chi, Dune. Ghostbusters: Afterlife, and Morbius's tickets have all been on sale for one more day than FB3.

  

Regal:       115/5540  [2.08% sold]
Matinee:    39/3307  [1.18% | 5.55% of all tickets sold]

 

===

 

Shifted over to T-x and... not too bad at all considering every other movie was on sale for at least one more day.  Another nice day of sales, all things considered, IMO.

 

Did remove the "Extremely Unofficial" FB2 comp though since there is a 14 day difference in pre-sale length making the comp utterly unusable.  Will think about bringing back in sometime late next week.

 

Secrets of Dumbledore Greater Sacramento Area Premiere Night Seat Report: T-12 days and counting

 

 

Capped

Sellouts

Showings

Seats left

Total Seats

Seats Sold

Perct Sold

TOTALS

0

0

154

22503

23260

757

3.25%

 

Total Seats Sold Today

54

 

T-12 Comps

 

   

%

 

Sold
T-12

Total

Sold

 

Sellouts

Shows

Seats Left

Total Seats

Perct

Sold

 

Final

Sold

% of

Final

 

 

Comp

SC

65.88

 

85

1149

 

0/101

15853/17002

6.76%

 

5847

12.95%

 

5.80m

NTTD

93.23

 

32

812

 

0/135

20447/21259

3.82%

 

7712

9.82%

 

5.78m

Dune

107.99

 

55

701

 

0/75

11130/11831

5.93%

 

2915

25.97%

 

5.51m

GB:A

188.78

 

37

401

 

0/108

16294/16695

2.40%

 

3034

24.95%

 

8.50m

Morbius

101.61

 

54

745

 

0/127

17997/18742

3.98%

 

3477

21.77%

 

5.79m

FINAL SOLD NOTES: "Final sold" is the number of tickets sold for the movie in question at stop of tracking while "% of final" is the percentage of Secrets of Dumbledore's current tickets sold versus that final number.

 

PRE-SALE NOTE: No Time to Die tickets had been on sale for four days more than Secrets of Dumbledore has been at this at this point in tracking while Shang-Chi, Dune. Ghostbusters: Afterlife, and Morbius's tickets have all been on sale for one more day than FB3.

  

Regal:      120/5540  [2.17% sold]
Matinee:    42/3307  [1.27% | 5.55% of all tickets sold]

Edited by Porthos
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On 4/1/2022 at 11:31 PM, Porthos said:

 

Sonic the Hedgehog 2 Greater Sacramento Area Premiere Night Seat Report: T-6 days and counting

 

 

Capped

Sellouts

Showings

Seats left

Total Seats

Seats Sold

Perct Sold

TOTALS

0

0

92

11893

12937

1044

8.07%

 

Total Seats Sold Today

130

 

T-6 Unadjusted Comps

 

   

%

 

Sold
T-6

Total

Sold

 

Sellouts

Shows

Seats Left

Total Seats

Perct

Sold

 

Final

Sold

% of

Final

 

 

Comp

TSS

188.45

 

36

554

 

0/87

14570/15124

3.66%

 

2352

44.39%

 

7.73m

SC

53.21

 

188

1962

 

0/111

15649/17611

11.14%

 

5847

17.86%

 

4.68m

LTBC

57.21

 

180

1825

 

0/173

26373/28198

6.47%

 

7712

13.54%

 

6.64m

GB:A

130.83

 

62

798

 

0/115

16561/17359

4.60%

 

5847

17.86%

 

5.89m

FINAL SOLD NOTES: "Final sold" is the number of tickets sold for the movie in question at stop of tracking while "% of final" is the percentage of Sonic 2's current tickets sold versus that final number.

 

T-6 Adjusted Comps

 

   

%

 

Sold
T-6

Total

Sold

 

Sellouts

Shows

Seats Left

Total Seats

Perct

Sold

 

Final

Sold

% of

Final

 

 

Comp

F9

65.71

 

79

1493

 

0/87

11891/13384

11.16%

 

4407

22.26%

 

4.88m

Sonic (adj)

---

 

121

981

 

0/80

9937/10918

8.99%

 

---

---

 

---

ADJUSTMENT NOTE:  Sonic (adj) is the amount of seats sold that does not include the theaters that had unreliable data polluting their seat maps that that point in F9's track.

COMP NOTE: The F9 comp has been adjusted to reflect the absence of Ontario theaters in the DOM market during F9's pre-sale run (what would normally be the comp/0.955).

 

***EXTREMELY UNOFFICIAL COMP***
Sonic 2 = 0.91797xx Detective Pikachu at the same sources of tracking at T-6 [4.4m adj]

NOTE: Comp has been adjusted downward by 15% to account for differences in comping in Sacto from 2019 to 2022.

 

Wednesday sales:    297/1700   [17.47% sold]   +36 tickets]
Thursday sales:      747/11237   [6.65% sold]   +94 tickets]
---    
Regal:      177/3088  [5.73% sold]
Matinee:    51/2387  [2.14% | 4.89% of all tickets sold]

 

Sonic the Hedgehog 2 Greater Sacramento Area Premiere Night Seat Report: T-5 days and counting

 

 

Capped

Sellouts

Showings

Seats left

Total Seats

Seats Sold

Perct Sold

TOTALS

0

0

92

11748

12937

1189

9.19%

 

Total Seats Sold Today

145

 

T-5 Unadjusted Comps

 

   

%

 

Sold
T-5

Total

Sold

 

Sellouts

Shows

Seats Left

Total Seats

Perct

Sold

 

Final

Sold

% of

Final

 

 

Comp

TSS

194.92

 

56

610

 

0/87

14514/15124

4.03%

 

2352

50.55%

 

7.99m

SC

55.43

 

183

2145

 

0/113

15466/17611

12.18%

 

5847

20.34%

 

4.88m

LTBC

59.21

 

183

2008

 

0/173

26190/28198

7.12%

 

7712

15.42%

 

6.87m

GB:A

129.24

 

122

920

 

0/117

16629/17549

5.24%

 

5847

20.34%

 

5.82m

FINAL SOLD NOTES: "Final sold" is the number of tickets sold for the movie in question at stop of tracking while "% of final" is the percentage of Sonic 2's current tickets sold versus that final number.

 

 

T-5 Adjusted Comps

 

   

%

 

Sold
T-5

Total

Sold

 

Sellouts

Shows

Seats Left

Total Seats

Perct

Sold

 

Final

Sold

% of

Final

 

 

Comp

F9

68.49

 

113

1606

 

0/89

11878/13484

11.91%

 

4407

24.96%

 

5.09m

Sonic (adj)

---

 

119

1100

 

0/80

9818/10918

10.08%

 

---

---

 

---

ADJUSTMENT NOTE:  Sonic (adj) is the amount of seats sold that does not include the theaters that had unreliable data polluting their seat maps that that point in F9's track.

COMP NOTE: The F9 comp has been adjusted to reflect the absence of Ontario theaters in the DOM market during F9's pre-sale run (what would normally be the comp/0.955).

 

***EXTREMELY UNOFFICIAL COMP***
Sonic 2 = 0.94371x Detective Pikachu at the same sources of tracking at T-5 [4.6m adj]

NOTE: Comp has been adjusted downward by 15% to account for differences in comping in Sacto from 2019 to 2022.

 

Wednesday sales:    328/1700   [19.29% sold]   +31 tickets]
Thursday sales:      861/11237   [7.66% sold]   +114 tickets]
---    
Regal:      201/3088  [6.51% sold]
Matinee:    70/2387  [2.93% | 5.89% of all tickets sold]

Edited by Porthos
correcting error in Pika comp
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Sonic The Hedgehog 2 (4 days before previews, 5 before release)

4/3/22

North Shore Cinema 

Mequon, Wi

 

3:00 - 13/301

4:15 - 4/146

6:30 - 10/301

7:15 - 9/146


Comparisons: 

38.7% of Toy Story 4 ($4.64M previews/$46.8M OW)

81.8% of Aladdin ($5.72M previews/$74.86M OW)

128.6% of Pokémon: Detective Pikachu ($7.32M previews/$69.9M (nice) OW)

171.4% on Onward ($3.42M previews/$66.86M OW)

 

All of these comparisons are pre-COVID but they suggest really good numbers around $65m-70m with an average of $5.275M as I especially like the Aladdin and Pikachu comparisons so long as it continues to hold. However, I’m going about my gut this time with it, while I think previews wise it makes sense and my gospel for a theater in Wisconsin shouldn’t be an apt comparison but I’ve been getting Lego Batman and Pikachu vibes from it for the past few weeks now. I think if $60m was likely or even $55m+, it’d be at 50 tickets sold here. Especially when Sonic will probably skew older and male-er than most of these comparisons, alongside the kind of numbers @Porthos has been seeing in one of the biggest movie markets. 36 is respectable but I do worry about the bump leading up to this Tuesday. I’m thinking $45m-$55m with around $4.5M-$5.0M in previews.

Edited by YourMother
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Hmmm, well Dumbledore is overindexed here. It’s already the biggest post COVID seller that I’ve tracked here (didn’t do NWH or Batman due to timelines) as it’s already at 97% of Venom 2 and Shang-Chi’s Tuesday before release sales here. 

Edited by YourMother
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On 4/2/2022 at 8:26 AM, katnisscinnaplex said:

Day Movie Area TC Shows Seats Sold New % Sold
T-12 Fantastic Beasts 3 Jacksonville 6 53 10,314 177 18 1.72%
    Phoenix 6 43 8,541 210 21 2.46%
    Raleigh 8 41 5,253 275 32 5.24%
  Fantastic Beasts 3 Total   20 137 24,108 662 71 2.75%
T-4 Sonic (EA) Jacksonville 5 6 942 105 14 11.15%
    Phoenix 1 1 208 90 15 43.27%
    Raleigh 1 1 261 28 3 10.73%
  Sonic (EA) Total   7 8 1,411 223 32 15.80%
T-5 Ambulance Jacksonville 6 14 2,457 5 0 0.20%
    Phoenix 6 12 2,309 20 1 0.87%
    Raleigh 8 10 1,163 16 0 1.38%
  Ambulance Total   20 36 5,929 41 1 0.69%
T-5 Sonic Jacksonville 6 40 6,196 187 15 3.02%
    Phoenix 6 23 4,080 254 32 6.23%
    Raleigh 8 25 3,364 232 22 6.90%
  Sonic Total   20 88 13,640 673 69 4.93%

 

Sonic 2 T-5 comps (Thu sales only)

 - Ghostbusters - missed

 - Uncharted - missed

 - F9 - .59x (4.19m)

 - Lost City - 3.12x (7.9m)

(Still waiting for my younger audience movie comps to kick in)

 

Ambulance T-5 comps

 - Snake Eyes - .38x (531k)

 - Resident Evil - .56x (525k)

 - Green Knight - .76x (569k)

 

Sonic 2 EA T-4 comp

 - Sing 2 EA - .4x

 

Fantastic Beasts 3 T-12 comps

 - Shang Chi - .87x (7.675m)

 - Ghostbusters - 1.595x (6.62m)

 - NTTD - missed

 - Morbius - 1.197x (6.82m)

Day Movie Area TC Shows Seats Sold New % Sold
T-11 Fantastic Beasts 3 Jacksonville 6 53 10,314 215 38 2.08%
    Phoenix 6 43 8,541 230 20 2.69%
    Raleigh 8 41 5,253 310 35 5.90%
  Fantastic Beasts 3 Total   20 137 24,108 755 93 3.13%
T-3 Sonic (EA) Jacksonville 5 6 942 115 10 12.21%
    Phoenix 1 1 208 92 2 44.23%
    Raleigh 1 1 261 39 11 14.94%
  Sonic (EA) Total   7 8 1,411 246 23 17.43%
T-4 Ambulance Jacksonville 6 14 2,457 7 2 0.28%
    Phoenix 6 12 2,309 26 6 1.13%
    Raleigh 8 10 1,163 19 3 1.63%
  Ambulance Total   20 36 5,929 52 11 0.88%
T-4 Sonic Jacksonville 6 40 6,196 231 44 3.73%
    Phoenix 6 23 4,080 288 34 7.06%
    Raleigh 8 25 3,364 255 23 7.58%
  Sonic Total   20 88 13,640 774 101 5.67%

 

Sonic 2 T-4 comps (Thu sales only)

 - Ghostbusters - .96x (4m)

 - Uncharted - missed

 - F9 - .62x (4.43m)

 - Lost City - 3.23x (8.06m)

 

Here's how Sonic is performing against more similar movies:

 - Boss Baby - 10.6x (13.89m)

 - Peter Rabbit - 11.38x (10.244m)

 - Jungle Cruise - 3.79x (10.244m)

 - Encanto - 4.78x (7.167m)

 

I don't know where this will end up, but sales are looking really good so far.

 

Ambulance T-4 comps

 - Snake Eyes - .41x (569k)

 - Resident Evil - .51x (481k)

 - Green Knight - .81x (609k)

 

Sonic 2 EA T-3 comp

 - Sing 2 EA - .39x

 

Fantastic Beasts 3 T-11 comps

 - Shang Chi - .937x (8.24m)

 - Ghostbusters - 1.732x (7.186m)

 - NTTD - 1.66x (8.63m)

 - F9 - 1.01x (7.195m)

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21 minutes ago, Dragoncaine said:

Not even remotely surprising, and IMO, deserved. The climbing RT audience score is honestly shocking to me. I know 69% is terrible for a CBM, but how is the average rating a 3.8/5?

I have no idea. Reading the audience reviews just seems to be mindless Marvel or Spider-Man fans. Like, lots of them praising the post credits scenes. 

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1 hour ago, katnisscinnaplex said:

Day Movie Area TC Shows Seats Sold New % Sold
T-11 Fantastic Beasts 3 Jacksonville 6 53 10,314 215 38 2.08%
    Phoenix 6 43 8,541 230 20 2.69%
    Raleigh 8 41 5,253 310 35 5.90%
  Fantastic Beasts 3 Total   20 137 24,108 755 93 3.13%
T-3 Sonic (EA) Jacksonville 5 6 942 115 10 12.21%
    Phoenix 1 1 208 92 2 44.23%
    Raleigh 1 1 261 39 11 14.94%
  Sonic (EA) Total   7 8 1,411 246 23 17.43%
T-4 Ambulance Jacksonville 6 14 2,457 7 2 0.28%
    Phoenix 6 12 2,309 26 6 1.13%
    Raleigh 8 10 1,163 19 3 1.63%
  Ambulance Total   20 36 5,929 52 11 0.88%
T-4 Sonic Jacksonville 6 40 6,196 231 44 3.73%
    Phoenix 6 23 4,080 288 34 7.06%
    Raleigh 8 25 3,364 255 23 7.58%
  Sonic Total   20 88 13,640 774 101 5.67%

 

Sonic 2 T-4 comps (Thu sales only)

 - Ghostbusters - .96x (4m)

 - Uncharted - missed

 - F9 - .62x (4.43m)

 - Lost City - 3.23x (8.06m)

 

Here's how Sonic is performing against more similar movies:

 - Boss Baby - 10.6x (13.89m)

 - Peter Rabbit - 11.38x (10.244m)

 - Jungle Cruise - 3.79x (10.244m)

 - Encanto - 4.78x (7.167m)

 

I don't know where this will end up, but sales are looking really good so far.

 

Ambulance T-4 comps

 - Snake Eyes - .41x (569k)

 - Resident Evil - .51x (481k)

 - Green Knight - .81x (609k)

 

Sonic 2 EA T-3 comp

 - Sing 2 EA - .39x

 

Fantastic Beasts 3 T-11 comps

 - Shang Chi - .937x (8.24m)

 - Ghostbusters - 1.732x (7.186m)

 - NTTD - 1.66x (8.63m)

 - F9 - 1.01x (7.195m)

Am i missing something or is SoD performing really great. Don't know how to interpret these numbers. 

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5 minutes ago, Samwise the Brave said:

Am i missing something or is SoD performing really great. Don't know how to interpret these numbers. 

It has had a really strange trajectory for a fan-driven IP here in Salt Lake. First day was pretty tame, but it has been strong ever since. Would have expected the opposite.

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4 hours ago, YourMother said:

Hmmm, well Dumbledore is overindexed here. It’s already the biggest post COVID seller that I’ve tracked here (didn’t do NWH or Batman due to timelines) as it’s already at 97% of Venom 2 and Shang-Chi’s Tuesday before release sales here. 

 

1 hour ago, Samwise the Brave said:

Am i missing something or is SoD performing really great. Don't know how to interpret these numbers. 

 

1 hour ago, A Star is Orm said:

It has had a really strange trajectory for a fan-driven IP here in Salt Lake. First day was pretty tame, but it has been strong ever since. Would have expected the opposite.

 

1 hour ago, katnisscinnaplex said:

It's been really solid so far, and not just the first day rush.  

 

Yes, I am more than a little surprised about how well FB3 is doing, especially after that IMO horrific first day of sales.

 

Now this is complicated by the compressed calendar and it had a world premiere + its social media drop on the very first day of sales, which makes comping more than a little difficult.  Especially against films which will have that later in their runs.

 

Still, even with mostly good buzz out of the premiere/critic screenings, I was expecting FB3 to fall off a cliff or at least have tepid sales.  But last night was the first "meh" day since the opening but Saturdays are notorious for being one of the weakest days of pre-sales, especially when we're still this far out, so even there it did fairly well when taken into context.

 

Now I don't want to oversell what I'm saying above.  But gotta call it like I see it [so far]: FB3 is doing better than I would have thought after the initial start.  Will it continue to do so?  Find out soon enuf.

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