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On 7/4/2023 at 11:13 PM, Flamengo81 said:

“Barbie” Greater Salvador Region tracking: T-16

 

SHOWINGS

TOTAL SEATS

SEATS SOLD

PCT. SOLD

43

10433

1279

12.26%

 

SEATS SOLD IN THE FIRST 6 DAYS

1279

 

COMPS T-16 x T-01:

The Little Mermaid – 1.420x

The Flash – 2.056x (3.68M)

Into The Spiderverse – 1.983x (3.49M)

Guardians of The Galaxy Vol.3 – 1.276x (3.97M)

Fast X – 1.310x (6.55M)

 

:ohmygod:

 

 

What can I say? This is probably some of the craziest numbers ever on BOT. Barbie already outsold every other movie of the year with 16 days to go still. Just as a piece of curiosity and some more data, Fast X walkups exploded and it begun it's showings with 1720 tickets sold, I am fairly confident that Barbie is going to blow past that with at least one full week more to go. This opening is top 5 all time level, It might be a bit early to call that, but I simply don't see how this misses the 6th spot all time barring a catastrophic reception.

“Barbie” Greater Salvador Region tracking: T-14

 

SHOWINGS

TOTAL SEATS

SEATS SOLD

PCT. SOLD

43

10433

1859

17.82%

 

SEATS SOLD IN THE PAST 2 DAYS

580

 

COMPS T-14 x T-01:

The Little Mermaid – 2.063x

The Flash – 2.999x (5.32M)

Into The Spiderverse – 2.882x (5.07M)

Guardians of The Galaxy Vol.3 – 1.855x (5.77M)

Fast X – 1.905x (9.52M)

 

Quote

I am fairly confident that Barbie is going to blow past that with at least one full week more to go

 

Well... What about two full weeks more to go? lol

 

How high can this thing go? I think it's in the kind of performance where there is simply no ceilling to it and the momentum could carry it to historic levels. I imagined it would definitely generate some hype at the opening weekend and perform really good for a Greta Gerwig movie, but at this point this is doing all time numbers just based on opening alone even if it collapses after that with bad reception (which is certainly possible).

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From what I'm seeing and comparing with previous titles you guys should wait to see final allocation.

 

Net sales atm are indeed better than anything else but eventually it'll cap on par or even just above something like Fast X because allocation is similar so less room from walk-ins.

 

Is what makes these titles hard to predict and do comps with.

 

 

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Allocation it is indeed a good point to be aware of. That said, it is the third time they expanded the amount of showings in my city and previously the movie was not supposed to have previews, now midnight previews are showing up in several regions including mine, so they are clearly reacting to the strong pre-sales.

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8 hours ago, Carlangonz said:

From what I'm seeing and comparing with previous titles you guys should wait to see final allocation.

 

Net sales atm are indeed better than anything else but eventually it'll cap on par or even just above something like Fast X because allocation is similar so less room from walk-ins.

 

Is what makes these titles hard to predict and do comps with.

 

 

That should mean excellent legs though from spillover right? 

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22 hours ago, Carlangonz said:

From what I'm seeing and comparing with previous titles you guys should wait to see final allocation.

 

Net sales atm are indeed better than anything else but eventually it'll cap on par or even just above something like Fast X because allocation is similar so less room from walk-ins.

 

Is what makes these titles hard to predict and do comps with.

 

 

You are absolutely right. But IMO the thing is: the presales are so strong that even if the allocation is not enough, the spillover will be insane regardless. Most of my comments are about the final box office based on the pre-sales and not necessarily the opening weekend, this kind of level of interest is pretty insane to being capped in the long run by the number of screens. Also as @ThatWaluigiDude said the chains are taking notice, there are a couple of Wednesday showings being open now and there is still one theater that has yet to open it's pre-sales, but I bet it will very soon.

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Joy Ride will release on august 3rd with the previews happening on the 20th and Oppenheimer opens its pre-sales on the 13th.

 

About that, a fun thing happened, not very relevant to tracking but I wanted to share anyway. So in my state only 3 cities have cinemas, Natal (where I live), Mossoró and Caicó. Caicó only have one chain there and it is still very much new, it opened just less than a year ago and it is small, just one screen, so it is hard for movies to have more than two screenings a day unless is a big hit, then it might get the whole day for itself.

 

So anyway, they are also holding pre-sales for Barbie and thursday is already dead already, totally sold out. The other days of the weekend are half full. Then they did a thing: While Oppenheimer have not started on the rest of Brazil they started selling already, but only for the thursday, probably to judge if it is any worth it to give screenings at all to Oppenheimer or if they just dedicate the weekend to Barbie.

 

But surprise! Turns out Oppenheimer is also selling well in there! lol

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On 7/6/2023 at 6:30 PM, Flamengo81 said:

“Barbie” Greater Salvador Region tracking: T-14

 

SHOWINGS

TOTAL SEATS

SEATS SOLD

PCT. SOLD

43

10433

1859

17.82%

 

SEATS SOLD IN THE PAST 2 DAYS

580

 

COMPS T-14 x T-01:

The Little Mermaid – 2.063x

The Flash – 2.999x (5.32M)

Into The Spiderverse – 2.882x (5.07M)

Guardians of The Galaxy Vol.3 – 1.855x (5.77M)

Fast X – 1.905x (9.52M)

 

 

Well... What about two full weeks more to go? lol

 

How high can this thing go? I think it's in the kind of performance where there is simply no ceilling to it and the momentum could carry it to historic levels. I imagined it would definitely generate some hype at the opening weekend and perform really good for a Greta Gerwig movie, but at this point this is doing all time numbers just based on opening alone even if it collapses after that with bad reception (which is certainly possible).

This is in local currency not USD right? 

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7 hours ago, Bobzaruni said:

I'm pretty sure it is USD

It's in BRL actually. It's the projected number for Thursday opening day (in this case) since Wednesday previews are very limited until now, the same case that happened The Little Mermaid. But remember it's a comparison between Barbie at T-14 vs all the other movies at T-01, so it's going to greatly increase. One more thing to notice is that IM are much higher in Brazil than domestic. Movies like GOTG3 and ATSV both managed an above 10x IM, so that is important to remember.

But since this is having one less full day of previews, it's a bit tricky to judge accordingly and it's Thursday will probably be inflated. The thing is: the numbers are so damn high that no matter how inflated it is for the lack of Wednesday previews, it will still be extremely good anyway.

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Box office 06 - 09 july

  Movie Box Office (R$)             Change (%) Total (R$)    Admissions    Admissions total (Est)
1 Elemental 9.330.000 +8.6% 33.700.000 439.120 1.468.000
2 Insidious: The Red Door 5.700.000 --- 5.700.000 269.710 269.710
3

Indiana Jones and the Dial of Destiny

4.700.000 -42.1% 15.800.000 190.800 658.700
4 The Flash 1.860.000 -43.5% 35.200.000 89.510 1.717.500
5 Spider-Man: Across the Spiderverse 1.850.000 -24.2% 62.300.000 87.000 2.757.000
6

Os Aventureiros - A Origem

1.640.000 +360% 2.200.000 80.460 109.000
7 The Little Mermaid 1.240.000 -29.5% 82.800.000 57.720 3.853.000
8 Transformers: Rise of the Beasts 404.000 -58.8% 26.800.000 20.590 1.279.000
9 Fast X 314.000 -52.4% 135.100.000 13.000 6.261.000
10 No Hard Feelings 275.000 -56.6% 2.700.000 11.160 121.000

 

R$28.3M was made on the box office this weekend, with 1.3M tickets sold.

 

Elemental had another monster weekend increasing again with an excelent WoM. Already passed the total from Lightyear (R$25M).

 

Insidious had the best launch for the franchise, above The Last Key (R$5M), though it is down on audience numbers. Flash should close with a little more than half of Black Adam's numbers, but it has entered the top 10 for this year, it will hang out there until Elemental takes it down next weekend.

 

Os Aventureiros had the best release of a brazilian movie this year. Fun fact: A local movie haven't charted on the weekend's top 10 in 3 months. Of course I was expecting much better but hell, at this point I'll take anything. Given is a toddler movie it should do better on the weekdays than on the weekend.

 

One last thing is that MI7 and Perdida both had pre-releases this weekend but, despite doing well, they didn't revealed numbers for neither. My guess is that they will roll out the numbers either together with the full release or report all of the days of pre-sales together. Let's see.

 

Next weekend, as said, releases MI7, Perdida and The Portable Door.

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On 6/5/2023 at 5:25 PM, ThatWaluigiDude said:

Comparison 2022 v. 2023

  2022 2023           Change (%) N°1 Movie (2022)    N°1 Movie (2023)
JANUARY R$156.8M R$206.8M +24.2% Spider-Man: No Way Home Avatar: The Way of the Water
FEBRUARY R$76.15M R$138.22M +44.9% Uncharted Ant-Man an the Wasp: Quantumania
MARCH

R$141.41M

R$121.08M -14.4% Batman John Wick 4 - Baba Yaga
APRIL R$148.9M R$205.87M +27.68% Sonic, The Hedgehog 2 The Super Mario Bros. Movie
MAY R$224.89M R$239.16M +6.02% Doctor Strange in the Multiverse of Madness Fast X
JUNE

R$173.21M

--- --- Top Gun: Maverick ---
JULY R$269.95M --- --- Thor: Love & Thunder ---
AUGUST R$90.88M --- --- Minions 2: Rise of Gru ---
SEPTEMBER R$103.97M --- --- Orphan: First Kill ---
OCTOBER R$123.16M --- -- Black Adam ---
NOVEMBER R$156.4M --- -- Black Panther: Wakanda Forever ---
DECEMBER R$168.27M --- -- Avatar: The Way of the Water ---
Total

R$1.834B

R$921.17M --- Avatar: The Way of the Water The Super Mario Bros. Movie

 

- Up until may, Brazil have reached a total of 803 open theaters, up from the 782 from 2019, and 3350 screens, down from the 3650 from 2019

- 167 movies have been released in theaters so far this year, 103 from overseas and 64 from local.

- 45M tickets were sold until may, 500k from local movies. (The average from the end of a normal year is 80M from overseas movies and 11M from local movies, by december the first mark shall be passed with ease, the second mark is in a really tough spot).

- The top 3 movies by occupancy rate are Enaldinho e o Mistério da Lagoa (40.7%), Fast X (36.8%) and Corazón del Padre (35.7%).

- The top chains so far are, in order, Cinemark, Cinépolis, UCI, Kinoplex and Cine Araujo.

- Universal is the top distributor so far, with 39.5% of market share

 

Comparison 2022 v. 2023

  2022 2023           Change (%) N°1 Movie (2022)    N°1 Movie (2023)
JANUARY R$156.8M R$206.8M +24.2% Spider-Man: No Way Home Avatar: The Way of the Water
FEBRUARY R$76.15M R$138.22M +44.9% Uncharted Ant-Man an the Wasp: Quantumania
MARCH

R$141.41M

R$121.08M -14.4% Batman John Wick 4 - Baba Yaga
APRIL R$148.9M R$205.87M +27.68% Sonic, The Hedgehog 2 The Super Mario Bros. Movie
MAY R$224.89M R$239.16M +6.02% Doctor Strange in the Multiverse of Madness Fast X
JUNE

R$173.21M

R$217.9M +20.61% Top Gun: Maverick The Little Mermaid
JULY R$269.95M --- --- Thor: Love & Thunder ---
AUGUST R$90.88M --- --- Minions 2: Rise of Gru ---
SEPTEMBER R$103.97M --- --- Orphan: First Kill ---
OCTOBER R$123.16M --- -- Black Adam ---
NOVEMBER R$156.4M --- -- Black Panther: Wakanda Forever ---
DECEMBER R$168.27M --- -- Avatar: The Way of the Water ---
Total

R$1.834B

R$1.183B --- Avatar: The Way of the Water Fast X

 

-Fast X managed to drive past Mario, becoming the no.1 movie of the year so far

-It is the third month that manages to be consistent abover R$200M

-55.6M tickets were sold this semester, a rise of 25% compared to the same period last year

-More than 1 billion was made on the box office this semester

-This however, is still down 2019, that had on the first semester sold 172M tickets and R$2.7B box office (Reminder that Endgame and Aladdin had already broke records by that point)

-Brazilian movies represent only 1% of market share, with only R$9M made on the box office total

-The top local movies are Desapega (150k admissions), Ninguém é de Ninguém (132k) and Chef Jack (50k)

-Despite being the 2nd best month of the year, the number of working screens were on june in an year low of 2800

-Last july was 2022's best month, a few weeks ago I would say this july was going to miss it, but the pink storm is coming...

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