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baumer

Weekend Estimates pg 60 Mad3 60.3 Prom 50.0

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Update from early looks like Prom 15.8-17, Mad3 22-23,SWATH 8.5-9.5, MIB3 5-6, TA 4.4-5

Wow!! That's a drop even from Prom's Friday minus the midnights. And TA? WTF. That can't be right. That's a 40% increase on Saturday...not good at all.
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1. Prometheus (Fox) NEW [3,396 Theaters] R

Friday $21.4M, Saturday $16.4M, Weekend $49.5M

2. Madagascar 3 (DreamWorks Anim/Paramount) NEW [4,258 Theaters] PG

Friday $20.4M, Saturday $22M, Weekend $59.6M

3. Snow White & The Huntsman (Universal) Week 2 [3,777 Theaters] PG13

Friday $7.3M, Saturday $9.1M, Weekend $22.9M (-60%), Cume $98.5M

4. Men In Black 3 (Sony) Week 3 [3,792 Theaters] PG13

Friday $4.3M, Saturday $6.1M, Weekend $14.2M, Cume $136.2M

5. The Avengers (Marvel/Disney) Week 6 [3,129 Theaters] PG13

Friday $3.3M, Saturday $4.8M, Weekend $11.2M, Cume $572.3M

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It only looks bad because you're comparing it to pg-13 flicks like SW and MIB. The business on Saturday is driven by family auds. Prom with its R rating and not to mention frontloading was never going to increase from non-midnight Friday.Sunday drop will be minimal: 15%, maybe even less.

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Please, explain what makes Prometheus number horrible?

Because it's a 25% drop from the Friday number. That's big no matter how you look at it.
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OK, on the one hand Prometheus' number is horrible, yes. On the other, I really don't think it indicates anything other than fanbase frontloading. WOM is not going to kick in over a day, especially when it's so polarized. There's still hope for decent legs after this weekend.

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