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Oscars Final Ratings: Over 40 million viewers 13.0 A18-49 ratings, TTYL Seth Haters

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Of course ratings would be down between the year of Avatar and 2011. Look at the ratings history. It mostly has to do with the movies.

Yeah movie box office correlates with viewership but Seth's effect on younger viewers is undeniable. They're much money re valuable to advertisers than the old snoots who were offended.
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I don't really get why people think he was 'shocking' or 'pushing the envelope' in any way. He was pretty watered down compared to his usual stuff. Ricky Gervais is probably the only awards show host to come close to being 'edgy' at all.

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